the-how-and-why-of-your-marketing-roi/
The Marketing Blender
MAY 4, 2021
When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? This is measured by traffic.
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