Convert

JANUARY 30, 2023

Even internal teams have blind spots when it comes to customer research. We had no prioritization framework and we had no research being done except basic Google search[es]. He spent time learning from content creators on LinkedIn and what their approach was. And it paid off. John You’re surprised all the time.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Hinge Marketing

JUNE 25, 2014

Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more. Leveraging stock content means “locking” a few of the most valuable pieces of content behind email registry. Let’s explore how and why.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hinge Marketing

MARCH 17, 2016

The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Business development relies on research and marketing to understand the firm’s audience. You get the idea. They are different, but they are inextricably linked.

Planning 48

Planning Work Management Business Marketing Management 48

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. LinkedIn is designed for businesses and professionals. More than any other platform, LinkedIn is the bread and butter of B2B social media.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

Martech

FEBRUARY 19, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Re-purpose insights for a webinar.

B2B 95

B2B Differentiation Lock-In Paid Search Agency 95

Martech

FEBRUARY 16, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Re-purpose insights for a webinar.

B2B 96

B2B Differentiation Lock-In Paid Search Agency 96

Martech

FEBRUARY 12, 2024

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research. Re-purpose insights for a webinar.

Tips 83

Tips B2B Differentiation Lock-In 83

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Webbiquity

JULY 27, 2021

As noted in research previously reported here, pre-pandemic, in-person events (conferences, expos, trade shows) were frequently the largest single line item in B2B marketing budgets. in 2021, their lowest point in the history of Gartner’s CMO Spend Survey.” But first… A Brief Rant. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Ranking 72

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Here''s how.

Content 28

Content Webinar Metrics Template Social Networks 28

OutboundView

FEBRUARY 28, 2019

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end. Buyer Research. How does your solution help them achieve their goals?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Optinmonster

FEBRUARY 12, 2024

A consumer research experiment showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency. Using scarcity in your marketing not only helps you skyrocket your conversion rate. It’s just the way we’re wired.

Urgency Marketing 78

Urgency Marketing Conversion Lock-In Conversion Rate 78

Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. What is a Lead?

eCommerce 76

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 76

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Optinmonster

SEPTEMBER 5, 2022

This works especially well for customers who are still researching and may not be ready to buy. Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! Floating bars. Fullscreen welcome mats. Slide-in scroll boxes.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. There’s no substitute for a well-planned tech strategy and thorough research to determine what best fits your team and tech needs. Need convincing? Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Hinge Marketing

FEBRUARY 24, 2014

While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. Several of their findings really stood out.

Allocation 48

Allocation Marketing Budget Research Marketing & Strategy 48

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Single Grain

JULY 14, 2020

Would you like us to do a one-on-one (let's call it personalized webinar)? ” There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS?

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 15, 2012

some sort of in-depth market research on consumer demand that. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Jay : Hey everybody, it’s Jay Baer and Eric Boggs live, a live episode of. Eric : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. from fun, long-term content creations to powerful projects that really drive business?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Adobe Experience Cloud Blog

APRIL 23, 2012

And don’t assume that every potential buyer has the same challenges, or the same reasons for researching a new product or service. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Read Part 1: Lead Generation and Nurture.).

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Marketing Insider Group

DECEMBER 8, 2020

The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. The Top B2B Lead Generation Strategies.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Marketing Insider Group

SEPTEMBER 20, 2021

It’s important to note, too, that distributors aren’t locked in to technical content only. Buyers are doing their research online , and they want to be able to fully evaluate potential distributors without having to spend hours on the phone. Sounds awesome, right? Quick Takeaways. Content Marketing for Distributors: The A-Z Guide.

Top of Funnel 284

Top of Funnel Lead Ranking Content Marketing Work Management 284

Optinmonster

AUGUST 27, 2023

First, there’s the content part. That’s stuff like blog posts, articles, podcasts, and videos. Basically, it’s information in written, audible, or visual form. So, what about the marketing part? That hasn’t changed since marketing first took place in actual markets. But things are changing.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Single Grain

NOVEMBER 8, 2019

A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. Imagine if every new visitor to your website bought a product. How much easier (and more profitable) would your life as a marketer be?

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Vidyard

SEPTEMBER 23, 2021

Keep Promoting Your Webinar After the Live Event 5.1.3 Virtual Conference and Webinar Statistics 3. LinkedIn Video Statistics 3.4 Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2. Training Your Remote Sales Team 2.1 Practice Pitching 2.2 Customer Stories 2.3

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on?

Resources 48

Resources B2B Thought Leadership Advertising Agencies Content 48