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A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Namely: Do not confuse people.

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. And a little luck too.

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9 Powerful Ways to Explode Your Email List with Social Media

Optinmonster

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. Of course, you have to ensure that you play by the rules to improve your email deliverability rate, conversion rates, open rates , and click-through rates.

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Simple Employee Advocacy Campaign Ideas to Drive Engagement

EveryoneSocial

And hey if not, maybe you are researching how employee advocacy can benefit your company and teams. As a company who values engagement on social media you may have an employee advocacy program running in your organization. No problem, and glad you are here exploring too! Employee Advocacy Campaigns For Maximizing Engagement.

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How to Build a Better Lead Form

Contently

Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. “I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. What do you prioritize? for nine fields.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

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Marketing Yourself as a Writer: How to Land (and Keep) a Client

nDash

But our conversion rate was a LOT higher with this approach than with the cold outreach. Editor’s Note: The following blog is part four of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field. As a quick refresher, you first learned how to create a killer bio and resume.