Hubspot

OCTOBER 26, 2022

Research, research, and research some more. Maintain a presence in LinkedIn groups. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. Research, research, and research some more. But what is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

EveryoneSocial

SEPTEMBER 21, 2020

And hey if not, maybe you are researching how employee advocacy can benefit your company and teams. Although you may have a specific use case for your strategy and platform, there are many employee advocacy campaign ideas you might want to implement to make the most of your efforts. No problem, and glad you are here exploring too!

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Optinmonster

APRIL 11, 2024

Of course, you have to ensure that you play by the rules to improve your email deliverability rate, conversion rates, open rates , and click-through rates. Running effective email marketing campaigns also offers a much higher return on investment (ROI) than a social media marketing strategy.

Social Media 94

Social Media Media Ideal Customer Profiles Lock-In 94

Hubspot

NOVEMBER 22, 2017

Set your rates. Maria Marshall , an associate professor at Purdue University, researches small and family-owned businesses. How to Be a Consultant in 9 Simple Steps. Identify your area of expertise. Make a website. Get certified. Choose a target market. Decide where you’ll work. Know when to say "no". Are you self-directed?

Consulting 84

Consulting Work Management Marketing Management Lead Ranking 84

Convert

JANUARY 30, 2023

Even internal teams have blind spots when it comes to customer research. It’s a growth strategy. Even though he “stood on the shoulder of giants,” his pursuit of a framework that worked was strife with roadblocks but his enthusiasm and curiosity never wavered. And it paid off. John You’re surprised all the time.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Optinmonster

APRIL 22, 2020

Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They also have an average click-through rate (CTR) of 4.8% (99firms.com). That’s what made him a legend. How are they different from marketing emails?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Content Standard

JANUARY 2, 2017

With a quick look at your lock screen, you can absorb the notification information. You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece. Smartphone users are addicted to checking their lock screens and the notifications found there.

Lock-In 48

Lock-In Opt-out Opt-in Ad Frequency 48

Unbounce

SEPTEMBER 24, 2018

Cyrus Shepard, formerly Head of SEO and Content Development at Moz and now partner at Zyppy, brought page speed up as part of his talk on SEO strategy and engagement metrics that truly matter when it comes to improving rankings. It’s simply evolved, and so should our content strategies. — Junction (@JunctionYVR) August 29, 2018.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Marketing Insider Group

SEPTEMBER 20, 2021

Most of the time that results from an underdeveloped strategy to connect with the right audiences. Whether you’re updating an existing social strategy or starting from scratch, this guide will help you choose the right social media platforms for your buyer personas. Research Your Audience.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Heinz Marketing

JUNE 22, 2020

A lot of what we’re talking about today is in her book, The Brand Mapping Strategy. So, we’ve been locked in, which just opened up, but for about 90 days. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Check it out, for sure.

Top of Funnel 54

Top of Funnel Work Management Conference CMO 54

Terminus

APRIL 26, 2022

Lock in on the platform that will tell your story. Monitoring competitor search queries per your key accounts, you can also prioritize outreach based on companies who are researching competitors. If an account is demonstrating intent for churn by showing signs of researching a competitor, set a meeting with your account.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Heinz Marketing

OCTOBER 5, 2020

This week’s show is called “ Multichannel Marketing Best Practices and Success Stories ” and our guest is Nick Runyon , CMO at PFL. Ryan and I are talking about tactile marketing, talking about building relationships and the value of still leaning in on a non-digital world when we can. This and a lot more! Thanks for having me.

Top of Funnel 119

Top of Funnel CMO Multi-Channel Work Management 119

Ontraport

APRIL 14, 2021

The key to making this strategy work lies in the gated content you offer. Building your own attract strategy. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Ontraport

APRIL 14, 2021

The key to making this strategy work lies in the gated content you offer. Building your own attract strategy. Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Optinmonster

FEBRUARY 12, 2024

Want to learn how to use urgency words to improve your website conversion rate? Using scarcity in your marketing not only helps you skyrocket your conversion rate. Why Urgency Works If you’re looking for a quick and easy trick to optimize your conversion rates , urgency is a great place to start. There are 2 factors at play.

Urgency Marketing 78

Urgency Marketing Conversion Lock-In Conversion Rate 78

Optinmonster

APRIL 4, 2024

Before we get into the strategies for generating eCommerce leads, let’s discuss what a lead is, and how you work out who your leads are. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. After all, today’s leads are tomorrow’s customers.

eCommerce 76

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 76

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Here's the thing: Social media timing matters.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Optinmonster

NOVEMBER 10, 2022

Here are 17 great email list-building strategies to increase subscribers. Use Gated Content (also known as Content Locking). How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? How To Get More Email Subscribers. Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Optinmonster

SEPTEMBER 5, 2022

As your email list grows, so will your conversion rates and revenue! This is why email marketing often has the highest ROI of all digital marketing strategies. Additionally, the open rates for welcome emails delivering freebies or content upgrades tend to be quite high. Need some new optin ideas for your blog or business?

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Contently

NOVEMBER 27, 2018

Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Align everything behind that as much as possible.”

Top of Funnel 164

Top of Funnel Marketing & Strategy Marketing Funnels Content 164

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. Your target market may have no awareness of your brand when they first view one of your ads.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Unbound B2B

JANUARY 17, 2023

Creating a subscription sales strategy requires customer knowledge and market understanding. The subscription-based businesses can run at cheaper rates. They can use diverse digital marketing strategies to sell to their potential customers directly. Content marketing is the leading method to improve your subscription sale.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Optinmonster

MARCH 30, 2020

Don’t worry, most of us are. In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? In fact, if you give us just 10 minutes of your time, that’s exactly what we’ll show you how to do today.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. Which conversion rate optimization platform is the right fit? It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Hinge Marketing

FEBRUARY 24, 2014

Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. What kind of results are they seeing?

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Convert

MARCH 9, 2023

The whispers only intensified when Collin Cromwell of Kameleoon posted a question on LinkedIn. Which conversion rate optimization platform is the right fit? It’ll go the way of Google Stadia, Hangouts, and Google+. Before the official sunset announcement from Google, the rumor mills had been churning for quite some time.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Content Marketing Institute

NOVEMBER 1, 2018

Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. Need convincing? Click to enlarge.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Single Grain

JULY 14, 2020

With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies. Top 12 SaaS Growth Strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Buffer

MARCH 13, 2018

LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. Today, however, between 7 percent and 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers based on their profile descriptions and list of skills. ” I love that.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111

nDash

AUGUST 3, 2022

This week, Lindsay McGuire of Formstack joins us for a new edition of Dumb Questions for Brilliant Marketers. In this interview, we talk about her experience moving from financial services marketing to SaaS content marketing. We also cover Formstack’s podcast and the recent Digital Maturity report. I celebrate four years in October.

Work Management 52

Work Management Marketing Management Paid Search Agency Fulfillment 52

Referral Rock

OCTOBER 30, 2019

LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each. It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. Finding Freelancers?

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Marketing Insider Group

DECEMBER 8, 2020

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

KEO Marketing

JANUARY 27, 2015

To help with your planning and strategy brainstorming, we wanted to share our top inbound marketing predictions for the upcoming year. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Today, the average consumer does research on products, solutions, and companies before making a purchase. Repurposing existing content is a win for both your strategy and your budget.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. Today, the average consumer does research on products, solutions, and companies before making a purchase. Repurposing existing content is a win for both your strategy and your budget.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48