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A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Namely: Do not confuse people.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. Set Shared Goals.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. We need a brochure.

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4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Meaning Facebook’s native advertising match rates are horrible, and targeting with career data is usually way off, leading to tons of wasted spend and bad leads. Our previous match rates hovered around 5% on Facebook.

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

Top Rank Marketing

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Maybe “boring to boring”? trillion in 2023 through ecommerce alone? Statista ).

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

They would commission an article, post it on the online publication, and share it on the brand’s Facebook, Twitter, and LinkedIn profiles. “We ” Cardinal Health locked in on Facebook and LinkedIn as the primary platforms for its paid program. And a little luck too.