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| | B2B MARKETING UNPLUGGED
OCTOBER 14, 2010 [Linkedin, Lock-In] Ten Things to Do in a Recession
Still stuck in the recession even though President Obama says it’s over? In 2009, while Verizon and HP were slashing their B2B spend, IBM, AT&T and Microsoft were increasing theirs by more than 20%. Lock in your long-term media spend at the lower rates. Watch for competitors not renewing exclusive sponsorships of things like awards programs, events or research and be prepared to push for lower pricing to take them over. Write a plan to increase revenue share in your worst performing markets. You can see the stats here. Are they stable?
| | IT'S ALL ABOUT REVENUE
JULY 26, 2011 [Linkedin, Lock-In] 8 Rules For Running Online Display Ads
by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Remember: your audience isn’t browsing the web in hopes that they’ll run across your advertising.
JULY 26, 2011 | IT'S ALL ABOUT REVENUE
[Linkedin, Lock-In] 8 Rules For Running Online Display Ads
OCTOBER 14, 2010 | B2B MARKETING UNPLUGGED
[Linkedin, Lock-In] Ten Things to Do in a Recession
JUNE 18, 2010 | B2B MARKETING INSIDER
[Linkedin, Lock-In] Need to Drive Leads? Try These Traditional Tactics Now
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| | B2B MARKETING INSIDER
JUNE 18, 2010 [Linkedin, Lock-In] Need to Drive Leads? Try These Traditional Tactics Now
Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers.
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