Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Contently

JANUARY 31, 2017

Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. Likewise, when brands and publishers gate their content, the success of an e-book or a video will likely come down to how much they ask for in return. What do you prioritize? for nine fields.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Schubert B2B

APRIL 13, 2018

If you want to increase your chances of success, it is critical you lock down your strategy before you send out your first post. If your target market is primarily on LinkedIn, then make sure that is where you place a majority of your effort. Publishing the same type of posts can become stale for your audience.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Convert

JANUARY 30, 2023

Even internal teams have blind spots when it comes to customer research. We had no prioritization framework and we had no research being done except basic Google search[es]. He spent time learning from content creators on LinkedIn and what their approach was. And it paid off. John You’re surprised all the time.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Any time there is an online news story or blog post published about your company or product, submit it.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!).

Best Practices 158

Best Practices Social Media Work Management Planning 158

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. It’s tougher than ever and what used to work, doesn’t anymore.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!). The unknown is a big scary monster. Use an Editorial Calendar to Plan Your Content.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

OutboundView

FEBRUARY 28, 2019

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end. Buyer Research. How does your solution help them achieve their goals?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Here's the thing: Social media timing matters.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Quite the opposite. 1) Email Newsletters. Here''s how.

Content 28

Content Webinar Metrics Template Social Networks 28

Optinmonster

FEBRUARY 12, 2024

A consumer research experiment showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency. Using scarcity in your marketing not only helps you skyrocket your conversion rate. It’s just the way we’re wired.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Seismic

MARCH 21, 2019

She helped Intel become the first company to publish on Facebook’s Instant Articles and has empowered every employee to be part of the company’s social presence, making social media part of Intel’s DNA. At Seismic, three words that capture us pretty well are innovator , enabler and leader.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. What is a Lead?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Deloitte does a great job promoting its organization without trying to lock down sales. Let Your Branding Shine. Avoid Constant Sales Posts. Find the Right Collaborations.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Contently

NOVEMBER 27, 2018

To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. And all they’ll ever tell me is their audience is the CMO,” said Rebecca Lieb , a research analyst and strategic advisor who co-founded Kaleido Insights. “I Study your audience. I push back.

Top of Funnel 164

Top of Funnel Marketing & Strategy Marketing Funnels Content 164

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Any time there is an online news story or blog post published about your company or product, submit it.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

LeanData

APRIL 4, 2023

According to data published by CSO Insights — the research division of Miller Heiman Group , itself a part of Korn Ferry — in 2019, 74.6 According to data published by CSO Insights — the research division of Miller Heiman Group , itself a part of Korn Ferry — in 2019, 74.6

Top of Funnel 52

Top of Funnel Buy B2B Marketing Marketing Analytics Tools 52

Hinge Marketing

FEBRUARY 24, 2014

The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape. Perhaps more importantly, it’s difficult for a team to share a consistent understanding and approach to the strategy if it’s not locked down in print. Several of their findings really stood out.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Convince & Convert

OCTOBER 22, 2013

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. This started as a simple goal to publish a record of Google updates. You can connect with Kelsey on Twitter , G+ , or LinkedIn. How can you manage risk in your content marketing?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

KoMarketing Associates

FEBRUARY 26, 2019

Free Content Research Tools. Most people have heard of Answer The Public , but that’s because it works in offers valuable insights that often aren’t available with many other free research tools without a barrage of ads and pop-ups. You can narrow down the results by when it was published (e.g.

Budget Programs 123

Budget Programs Tools Content B2B 123

Referral Rock

OCTOBER 30, 2019

LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each. It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. Finding Freelancers?

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Share this on Linkedin. Kill the white paper!” they are increasingly telling their clients. “We

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Optinmonster

FEBRUARY 9, 2024

To discover topics that your readers really care about, you’ve got to take the time to do content research. There are lots of ways to discover new blog post ideas , but one of our favorite content research tools is Answer the Public. But that’s also the time when it’s hardest to get attention.

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. SEO: Alive and Well.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Marketing Insider Group

DECEMBER 8, 2020

Content is the currency of the web nowadays, so you should regularly publish content. When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. Also important is the frequency of your publishing. times more leads than those who publish only 0-4 posts per month.

Lead Ranking 359

Lead Ranking Lead Generation Paid Content Lead Scoring 359