KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. LinkedIn has its own culture. Just, please – don’t confuse LinkedIn headshots with what you’d use for dating. Namely: Do not confuse people.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. We need a brochure.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. When prospects are ready to buy, they will use keyword search to research products and solutions. But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Optinmonster

APRIL 4, 2024

Here are a few statistics that highlight this challenge: The average cart abandonment rate in eCommerce is 70.19%. The cart abandonment rate is highest on smaller screens, with over 85.65% of people leaving their carts behind on mobile devices. After all, today’s leads are tomorrow’s customers. What is a Lead? Who Are Your Leads?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. Your target market may have no awareness of your brand when they first view one of your ads.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Unbound B2B

JANUARY 17, 2023

The subscription-based businesses can run at cheaper rates. SaaS subscription-based businesses generate more revenue than other business revenue models. Creating a subscription sales strategy requires customer knowledge and market understanding. Content marketing is the leading method to improve your subscription sale.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40