DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 90

Social Media Brand Identity Branding Media 90

EveryoneSocial

DECEMBER 14, 2020

It’s likely that social media plays a major role in your company’s marketing and communications strategy at this point. So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . What is Social Media Etiquette? DON’T be a robot.

Social Media 103

Social Media Media Social Networks Guidelines 103

Optinmonster

DECEMBER 16, 2020

So, once you add a content locker to your website, people first need to complete an action, like signing up for an email list or sharing the post on social media before they can access the content. You can lock all sorts of content, including blog posts, articles, reports, webinars, downloadable tools, and more. OptinMonster.

Lock-In 98

Lock-In Conversion Best Practices Work Management 98

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right.

Brand Identity 127

Brand Identity Branding Lock-In Communities 127

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant. Live Events Won’t Roar Back.

CMO 205

CMO Gartner Budget Programs Spending 205

Brandpoint

SEPTEMBER 10, 2019

A couple of takeaways I brought with me to Content Marketing World were: Be active and interactive on social media while at the event. With my interests and job duties being related to social media, employee advocacy, design, creativity and general marketing, I decided that I wanted to focus on sessions related to those topics!

Social Media 79

Social Media Creativity Social Marketing Content Marketing 79

chiefmartech

JUNE 22, 2020

Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. They analyzed martech, agency, and paid media companies in UK, Germany, and France. And also 12,300 paid media companies.) Excitement. Frustration. Yes, anger. Physics is stubborn that way.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Link to a Campaign in Your Social Media Bio. Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. Today, we’ll teach you 17 proven ways to get more email subscribers. How To Get More Email Subscribers.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Optinmonster

FEBRUARY 12, 2024

Using scarcity in your marketing not only helps you skyrocket your conversion rate. It also lets you position your products and services as unique, highly sought-after, and premium. The simplest way to leverage the scarcity principle is to use urgency words in your marketing content.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Optinmonster

FEBRUARY 9, 2024

A blog is an essential tool for marketing your business , especially if you’re just starting out. But that’s also the time when it’s hardest to get attention. In fact, sometimes it seems like you’re talking to yourself, and it’s so tempting to just give up. Don’t throw in the towel just yet!

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Schubert B2B

APRIL 13, 2018

Much like the tournament, social media platforms are fast paced environments, where underdogs — often smaller companies — have the opportunity to become stars and new types of content can become king overnight. But winning a championship doesn’t happen by chance and neither does becoming a social media all-star.

Social Media 63

Social Media Social Marketing B2B Marketing Tips 63

Content Standard

SEPTEMBER 5, 2016

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. World Economic Forum.

Linkedin 40

Linkedin Marketing & Strategy Marketing Strategy Brand Identity 40

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Optinmonster

APRIL 4, 2024

Follow your brand on social media platforms. For instance, social media networks are an important source of referral traffic for many eCommerce brands. Once you know which specific social media platform is working best for your brand, you can dive deeper into your social analytics to learn more about your potential leads.

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Scoop.it

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The answer to this question is yes, it can. Consider hosting free webinars. Write more blogs.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. Get MarTech! In your inbox.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Biznology

OCTOBER 14, 2014

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. No, LinkedIn isn’t enough. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. They’re petty cheap. A personal site. So worth it!

Social Media 80

Social Media Ad Building Media Godaddy 80

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Optinmonster

SEPTEMBER 5, 2022

You don’t have to fight for short-lived attention on social media or pay for expensive advertising. Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! Floating bars. Fullscreen welcome mats. Content gates.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Vidyard

SEPTEMBER 23, 2021

Go Out and Create! Video Production Basics If you’re just starting out with video, it can be a little scary. There are a ton of variables to consider and a lot of things to remember in order to make your shoot and production process go smoothly. But don’t worry—we have you covered. Get your actors rehearsing while you set up audio to test sound.

Video Marketing 138

Video Marketing Product Tips Lock-In 138

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 7, 2022

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. So check out all our ways to use your unspent marketing budget on content marketing. Why Use Your Unspent Marketing Budget On Content Marketing? We need a brochure. No problem.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Schubert B2B

JANUARY 2, 2018

Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. Look at the other top experts in the Lead Generation section of LinkedIn.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

LeanData

APRIL 4, 2023

Aside from marketing and selling into a very small business, in B2B segments around the world, a single person making a purchasing decision is increasingly rare. Concentrating both marketing and selling efforts to a single lead or contact — more times than not — will fail to get the opportunity over the finish line to Closed/Won.

Top of Funnel 52

Top of Funnel Buy B2B Marketing Marketing Analytics Tools 52

Marketing Insider Group

AUGUST 18, 2020

Just like a guided missile that has locked on to a target sends constant information to the command center and corrects its course. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.”.

Sales Management 292

Sales Management Lead Ranking B2B Sales Top of Funnel 292

Valasys

MAY 24, 2021

Social Media Marketing is a sub-domain of Digital Marketing and happens on social media apps like Instagram, Snapchat, YouTube, Facebook, etc. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach the audience of any corner of the world. With digital media, it has become so easy.

Paid Search Agency 52

Paid Search Agency Lock-In Digital Transformation Marketing & Strategy 52

Metadata

MAY 5, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This is the second post in our new content series, No Fluffs Given. So we’re teaming up with some of the best B2B marketers we know. Why so few?

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Lake One

APRIL 18, 2023

Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What used to work from email, advertising, blogs, and social media doesn’t anymore. What happens to people, relationships, and our sense of connection? People: At the heart of all of this, us. That’s okay.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Sprout Social

MARCH 13, 2019

Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. Some B2B brands might see social media as a black hole when it comes to ROI. However, that’s no excuse to sleep on social listening.

Ad Building 103

Ad Building B2B Business Skype 103

Envy

APRIL 18, 2022

The path was quite clear: Everyone locked at home created a rapid increase in online transactions and pushed the technology laggards amongst us to become proficient consumers. The evaporation of face to face meetings meant that companies were left with little choice other than to invest in digital marketing.

Startups 118

Startups Paid Search Agency Advertising Agencies Work Management 118

Marketing Insider Group

SEPTEMBER 20, 2021

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337