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Customer Experience Matrix
APRIL 17, 2015
My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)
Customer Experience Matrix
JUNE 9, 2009
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.
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Customer Experience Matrix
FEBRUARY 13, 2014
Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. million for Marketo.) The Mintigo results confirm this.
Customer Experience Matrix
MARCH 26, 2015
For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. ad inventory.
Customer Experience Matrix
DECEMBER 8, 2011
I need to stress that I’ve only credited vendors for features they list on their site. The list below presents each vendor with a brief explanation of the table entries. I recently took a quick tour of vendor sites to see what social features they’re offering. Results are summarized in the table below.
Customer Experience Matrix
FEBRUARY 5, 2015
This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. dogs that didn’t bark.
Customer Experience Matrix
JULY 16, 2009
This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. The system starts with a list of article summaries, similar to a set of Google search results. billion entries.
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