Your Sales Management Guru

Trending Sources

Should Salespeople Prospect Anymore?

Your Sales Management Guru

LinkedIn: read my blog on Acumen Power Networking or ask me for it: Should Salespeople Prospect Anymore? Last week during a client’s sales meeting we got into a discussion regarding pipeline values, needless to say the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives. First, it depends. What is your sales process?

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

You can reach him at or LinkedIn :   John J Moroney      651-402-4342. Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. At Acumen Management, we believe that is unfortunate as there a great opportunity being missed. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. Herein lies the opportunity.

Salespeople: Expand Your Reach and Your Income

Your Sales Management Guru

Obviously LinkedIn is a great tool to find the individuals you wish to work with.  . Increasing Your Reach and Your  Income. Last Tuesday I presented a web cast to a number of people on the topic of how to partner or how to work with other organizations that are “ non-competitive but sell in to your existing market”.   I call these Business-EcoSystem partners. What has it lead to? 

When are Sales Won or Lost?

Your Sales Management Guru

You can reach him at or LinkedIn :   John J Moroney      651-402-4342. When are Sales Won or Lost? notable function a sales manager must master is understanding why sales are won or lost. This is particularly true for large, complex sales opportunities where there may never be another opportunity or, if so, it may be years in the future. Actions. Summary.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

2015 Sales Predictions

Your Sales Management Guru

The use of LinkedIn and other online databases has allowed salespeople to evaluate their top best clients and determine who they are linked to, what association’s they are involved in and who they know within their personal connected networks. 2015 Sales Predictions. KEN : I wrote this magazine column last November (2014), I thought it might be fun to hear your thoughts on my predictions.

Are you investing?

Your Sales Management Guru

Are you active in “reading” LinkedIn, what books have you picked up (AND READ?). Investing in Yourself. Friday though Tuesday I was attending the National Speakers Association annual conference, hence my blog didn’t get out on Monday.  The breakout sessions provided detailed insights on what you need to do to be more professional and successful in your life and business. Acumen Mgmt.

Earn Your Success, Pay the Price

Your Sales Management Guru

Are you actively taking the extra time to review LinkedIn groups within your market to better understand what issues are being discussed?  The Sales Association group in LinkedIn and their VP Sales Group are good groups to join.  I am actually leading a series of monthly sales leadership web casts for the VP Sales Group. Earn Your Success   Pay the Price. First ; it’s creative time. 

Price 48

What Slice of Pizza Do You Need?

Your Sales Management Guru

Acumen Power Networking or “6 degrees of Ken Thoreson… The use of LinkedIn and other online databases can now allowed salespeople to evaluate their top 20  best clients and determine who they are linked too, past employments,  what association’s they  are involved in, and their personal interests. What Kind of Pizza Do You Need? Sell to the business outcomes-not the technology.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Are you a Sales Manager or a Sales Leader?

Your Sales Management Guru

You can also follow him on Twitter [link] , on Facebook and on Linkedin [link].  . Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, Take a moment and answer this question: “If you are a sales manager – or when you think about the person who manages you – which description rings accurate: Sales Manager or Sales Leader ?”. Sales managers are concerned with the market they manage.

A Missed Week, but alot to cover…on Sales Leadership

Your Sales Management Guru

Creating Successful LinkedIn Profiles. We took questions from the audience, LinkedIn and Twitter; The last two sessions that I lead were:  “ The Role of Sales Leadership in a Recovering Economy” and “ Building a Culture of High Performance ”. A Missed Week-But A lot to Cover. During the week I participated in four (4) programs and I thought for this blog, I might recap those topics and if you wish for any follow up details, simply send me an email and I will do my best to respond to your requests. Each of the members spoke about: The components of a Marketing Plan. 3f4qb8v9ge.

Monday Miscellaneous

Your Sales Management Guru

What’s the best way to use LinkedIn to drive sales? If you’d like to find out the answers, take this Sale & LinkedIn survey being sponsored by Jill Konrath, a highly respected colleague of mine. You’ll find out the best way to use LinkedIn to drive sales. Monday Miscellaneous. There were many different thoughts for this week’s blog so I have included all of them in one batch. First: from Ken Thoreson. If you are not receiving my monthly newsletter: “ Why Sales Managers Succeed”:  (it was sent out today) . Second: From Jill Konrath : . How are other sellers using it?

Never Make a Cold Call Again!

Your Sales Management Guru

Here’s the secret steps: 1) Identify  a raving fan of your business, 2) Google/LinkedIn/Jigsaw search that person’s business relationships and 3) create a map of all associations/Boards/activities  they are involved in, 4) list all individuals who are members of that association or people who also serve on those Boards. hope you enjoy, Ken. Never Make a Cold Call Again. What is it? 

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Putting for Par’s: Are you practicing properly?

Your Sales Management Guru

Several quick idea’s: check out the LinkedIn groups on sales leadership, commit to reading two new books a year,  and visit at least two other sales organizations that are similar to yours and benchmark your organizations against theirs.  Sales Leadership: Are you practicing properly? Putting for Par’s. Prior to my first round I hit another ½ bucket of balls and a few casual strokes on the putting green and boom, then off to the number 1 tee box.   For some reason they could not find 2 hours over six weeks to read 15 pages of content. Move up and move ahead!

Sales Management is the Hardest Job in Sales.Period

Your Sales Management Guru

Through coaching, practice, persistence and passion for leadership they eventually become sales managers who top salespeople want to work for and garner the respect and admiration of their people, peers and company.   .       Follow Jeb  on Facebook , LinkedIn and Twitter. Sales Management is the Hardest Job in Sales. Period.    By Jeb Blount, Author of People Buy You  .   Ken’s Comment : This week’s blog is a guest blog:  When I saw this article published I knew you would enjoy it. It hits the mark and reinforces what I have written in my latest books on Sales Management.

Sales and Social Media-3 Keys

Your Sales Management Guru

Use LinkedIn. Which LinkedIn groups do these people belong to? Three Key Social Media Tactics for Sales. This week I thought I would share with my readers a “guest blog” from Tom Pick on Sales and Social Media…I have known Tom for a few years and he is top SEO and Social Media consultant… read and enjoy… Although marketing departments tend to be the heaviest users of social media for business, sales groups aren’t far behind. There are myriad ways to incorporate social media into sales cycles, limited only by creativity. Check out your primary contact.

Changes in Sales & Sales Mgmt? What do you think?

Your Sales Management Guru

Change is always good word when attempting to gain interest in any subject and last week I was reading a LinkedIn discussion group that was discussing how social media has changed selling and sales management. Thoreson writes Your Sales Management Guru blog and contributes regularly on LinkedIn and other online publications. entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Changes in Selling or Sales management? As someone who usually has an opinion on most subjects, I jumped into the discussion. experience. Sales 2.0”

Definitive Guide to Planning a New Content Initiative

LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.

Creativity… a Sales Thing!

Your Sales Management Guru

Thoreson writes Your Sales Management Guru blog and contributes regularly on LinkedIn and other online publications. entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! There is no question about it, top performers are more creative that your average salespeople. They seem to come up with unique ideas to prospect, find ways to enhance client relationships and they close more effectively. The good news? Learn about different things : study a language, read a book, take a course, get active.

20 Expert LinkedIn Guides


LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

10 Ways to Misbehave on LinkedIn


But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. wonder if the experts might have responded differently if the negative post had been published on LinkedIn.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

7 Tips to Supercharge Your Content on LinkedIn Pulse


It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. Master LinkedIn Pulse: 7 Tips for Success.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers


Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook?

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics. Future trends.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?

Leveraging LinkedIn for Business


This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Many potential hires or clients search job titles at specific companies on LinkedIn to find the right person to talk to.