Writing on the Web

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4 Reasons to Publish on a LinkedIn Blog

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Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. We forget that sometimes.

5 Ways Blog Analytics Improve Your Business Blog

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What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free).

The Pros of LinkedIn vs. Facebook for Professionals

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LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. You can also have a business page on LinkedIn, as Patsi does here for Content for Coaches.). Here, we’ll examine the benefits of LinkedIn vs. Facebook for professional service providers, such as executive coaches and lawyers. How’s Your LinkedIn Profile?

How to Create a White Paper: Get Found Online and Grow Readership

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Send me an email or connect with me on  LinkedIn. If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. The full post was written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for a wide range of administrative support services specializing in social media, including Facebook , LinkedIn   and  Twitter. . You cannot personalize the content.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. You’ve got to connect with readers in emotional ways. .

Connect Your Blog to Facebook Automatically

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Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Are your blog posts fed automatically into Facebook? Yikes! You click on the notes application. Digg this!

How to Start a Blog: 7 Steps BEFORE You Blog

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They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. hope this never happens to you. Loud and clear.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Your Business Blog Sweet Spot: How to Find It and Keep It

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Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? You can’t do that without asking them what their interests are. Wikipedia.

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3 Networking Tips with LinkedIn Groups for Business

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LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world. LinkedIn Groups.

Feed Your Blog Automatically to LinkedIn & Twitter

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How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. From now on your new posts will be automatically posted to this section of your LinkedIn profile. Share this on LinkedIn. Twitter. Digg this!

LinkedIn Power Tips: Give Before You Receive

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If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. Recommendations in LinkedIn are social proof. Related posts: The Pros of LinkedIn vs. Facebook for Professionals.

6 Tips for Easy Ebook Promotion with Social Media

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Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Yes, you are the expert, not the ebook. Make a Video.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Starting a New Blog?6 Things a Business Blog Must Have

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Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. And of course, if you have any questions, send me an email or contact me on LinkedIN. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Design for Branding, Trust, Personality.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

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Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. The content you feed into Facebook may not be appropriate for Twitter and LinkedIn. The inability to “tag” others in your status updates.

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Blog Design Blink Test: Simple, Easy Navigation

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Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity. Your picture.

Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!

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Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn. Anything you are putting on your own blog should be worth sharing with the online community, so do go ahead and toot your own (virtual) horn by sharing it on your Facebook page, Google+ , LinkedIn, and on Twitter. Make Sure Your Posts Get Read!" Image: FreeDigitalPhotos.net ).

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

The Scariest Blog: No Personality

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Contact me here or on LinkedIn. What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. They aren’t as good about expressing  who   they are   and  why   they do what they do. What’s your back-story?

How to Make Content More Engaging: 10 Tips

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Share this on LinkedIn. The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Ten experts responded, including moi , and their answers are illuminating. The human brain is emotional at its very core. Digg this!

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Social Business Success Starts at the Top

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The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. Networking Tips with LinkedIn Groups for Business. Content Marketing Social Media Stuff Attracting Clients LinkedIn Online Marketing social media marketingTwitter is not just for kids. Image: FreeDigitalPhotos.net ). Someone should send the boss a memo.

4 Tips to Attract More Readers to Your Business Blog

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Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Great Blog Content:2 Reasons for Writing Stories

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You can reach me here or on LinkedIn. Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. If you don’t, readers won’t respond to you. . So, how do you remain professional, and still write with emotion ? Sadness. Enjoyment.

Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…

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Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Your recommendation or endorsement on LinkedIn is social proof for a other people; it signals that the person is qualified and recognized as a valued colleague. Select Recommend. 4.

Your Business Blog Year 10: Is It Still Worth It?

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Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

Social Media for Busy Business Bloggers

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First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? always advise clients and colleagues to stick to the major social media site icons, such as Facebook, Twitter, LinkedIn and Pinterest. It’s the numbers. If you want customers, you need to go where they are online. Over 25% of U.S. activity on the web.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

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Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" Which e-newsletter and blogs do you subscribe to? Wikipedia.

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Why You Should Be Happy Before You Blog

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Share this on LinkedIn. Three Keys to Blogging When you Are Happy. guest post by Erica Nelson. You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get a picture of the person reading your blog, in your mind’s eye. Who is your audience? Everyone will know.

Small Business Content Marketing: When to Hire A Freelance Writer?

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Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. In order to get the online results you deserve (leads: phones calls, emails, sales!)

Content Rules: Secrets of Writing Compelling Content

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And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Share this on LinkedIn. Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. Many experts echo: tell stories. solve these problems. 2011).

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Why Content Marketing with Video Is Key

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Share this on LinkedIn. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to produce (you don’t need to buy expensive equipment and hire a producer). Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?)

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How Blog Readers Find You – A Diagram

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And they do go to Facebook , Twitter , and LinkedIn. I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? keep hearing the same reasons, over and over. Well worth it, IMHO.

Content Checklist: Don’t Publish Without It

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Share this on LinkedIn. I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Yeah, I know that’s ridiculous. Readable. Understandable. Actionable.

Content Curation: How to Become a Thought Leader

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Share this on LinkedIn. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. first heard the term content curation is this post by Rohit Bhargava back in 2009. Blog this on Blogger. Digg this!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.