| | | Workface | |  Linkedin | 4 articles |
| Page 1 of 1 | Previous | Next | WORKFACE MARCH 2, 2012  4 Reasons Your Business Sucks at Social Media If you want to appeal to business owners, however, then you should try to get a guest slot on LinkedIn. GUEST POST. Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. 1) Stop trying to build Rome. Build relationships. Never. | WORKFACE JANUARY 3, 2012 Web 4.0: The Era of Online Customer Engagement know Tom, he knows me, thus we connect on LinkedIn. Steve is a potential customer, we don’t know each other, therefore we can’t connect on LinkedIn. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. And nowhere is this more the case than the way buyers are using the Internet. 2012 is ushering a new era where companies who don’t get customer engagement will be left to compete for the scraps. I’m not talking about luddites holding your company back. Web 2.0 Web 3.0 | | | | | |
| WORKFACE DECEMBER 5, 2011 How to be Where Your Customers Are – In the Digital Flesh And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) There is no doubt that if you have a company website you have definitely seen it evolve over the last decade. It started out simply as a digital version of the fancy full color brochures your marketing department paid bucks to have printed up. This was the classic Static Brochure website. Then, along came technologies that allowed your website to display information that came out of a database. This was pretty sweet because your website had the changing dynamic feel to it. | WORKFACE JUNE 12, 2012  Are You Using the Social Business Model in Your Company? Combining social networking “netiquette” (being helpful, transparent and authentic) with business engagement on LinkedIn (for one-to-one interaction), Twitter (for immediacy) and Facebook (for content sharing) more fully involves employees in the organization and increases customer intimacy and trust. Customer Support. Recruiting. Crowdsourcing. Internal employee collaboration. | |
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