| | | What Works - What Doesn't | |  Linkedin | 5 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T DECEMBER 16, 2010  12 Quick Content Marketing Tips and Trends 7) While HubSpot uses both channels to promote itself, it gets a lot more paying customers from LinkedIn than from Twitter. The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., | WHAT WORKS - WHAT DOESN'T DECEMBER 21, 2010  If You MUST Write A Press Release, Do It Better Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. That led one attendee to ask why. They get decent readership, she said, as well as some media mentions. | | | | | |
| WHAT WORKS - WHAT DOESN'T JULY 21, 2010  Selling Your Weaknesses in B2B Content Marketing Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. Did HubSpot shoot itself in the foot? The implied solution? | WHAT WORKS - WHAT DOESN'T MAY 4, 2010  Real Editors Don't Just Retweet “Content marketing” – using material such as white papers, podcasts and videos to sell to customers – is the latest buzzword as companies try to grab market share in the recovering economy. One common refrain I keep hearing is that marketers should “think like an editor” in deciding what information to give to customers. That’s what real editors do. | WHAT WORKS - WHAT DOESN'T NOVEMBER 18, 2009 Study: Top Execs DO Use Social Networks new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. But not to talk about the new appetizer they just tried at a trendy restaurant. Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for product information, does this leave B2B marketers out in the cold? | |
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