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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. So.any company can spend some money on gift cards and use the new LinkedIn offering to collect market research data.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results? Social Tagging

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

How can you maximize the business value of tools like LinkedIn and Twitter? How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. tools (delicious, Feedburner, LinkedIn et al.),

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Facebook can even get a person killed. Never Twitter drunk.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Audience. Authority and independence.

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Ways to Maximize Your LinkedIn Profile by Social Media Musings Tom Humbarger offers helpful tips for those who aren't yet experts in social networking, such as "LinkedIn lets you add up to 3 links to your profile. How can you make more efficient use of social media? Social Tagging

Best of 2008: Blogging for Business, Part 3

WebMarketCentral

I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Social Media Ostriches

WebMarketCentral

We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about.

Social Media - Expertise Without Experience?

WebMarketCentral

I was recently part of a LinkedIn discussion about what constitutes social media expertise. In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise. When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert.

Best of 2008: Cool Web Tools, Part 1

WebMarketCentral

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?

The 4 C's of Social Media

WebMarketCentral

These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Best of 2008: Interactive PR, Part 1

WebMarketCentral

as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0 Online PR - Is there any value beyond the links? tags: PR 2.0,

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why Reputation Management is Critical , Debra Mastaler states, "Online, reputation is everything. Social Tagging

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. A few examples.

Five Resources for Job Hunting Online

WebMarketCentral

Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them." The news about unemployment just keeps getting uglier as the jobless rate recently reached its highest level in 16 years.

Vyatta - Extremely Creative B2B Marketing

WebMarketCentral

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking). Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions.

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Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), Optimize Your LinkedIn Profile by SEO Chat Inspired by sources such as Guy Kawasaki's LinkedIn Profile Extreme Makeover , writer Terri Wells provides step-bu-step instructions for overhauling your LinkedIn profile to get the maximum social networking, SEO and reputation management benefit from it.

The Social Media Email Signature

WebMarketCentral

email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 email signature includes: Web Address www.knowledge-integrity.com Linkedin [link] AIM dataquality1 Business Intelligence Network Channel [link] DataFlux Community of Experts [link] Techtarget Ask The Expert [link] Dr. Richard D.

Looking Back at 300: Top 10 Posts

WebMarketCentral

version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts , here are the 10 most popular posts of all time so far. #10: 8: Web 2.0 7: Web 2.0 That will do it for me this (short) week.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. lead automation management vendors. Was that you?

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites.

Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Networking At the least, social networking services like LinkedIn , Facebook and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits. So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.

Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

As Hansell writes, Friend Connect gives website publishers an easy way to let users log in then link their profiles from other social networks (including Facebook, LinkedIn, Plaxo, Hi5 and Google's Orkut), and "add OpenSocial applications, written by Google and other companies." Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape?

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year). How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? The Office didn't just stop there.

Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Google's got company. ** technorati tags: alternative search engines, Site605, Bob Chandra, Jason Calcanis, Viewzi, Aaron Goldman, Google killers, Charles Knight, AltSearchEngines, algorithmic search, Mahalo, Digg, Sphinn, Dogpile, video search, TechCrunch, ZoomInfo, Facebook, LinkedIn, Mixx del.icio.us

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. StumbleUpon and del.icio.us were common second choices. Here's the detail behind my response to Harry. and ma.gnolia —about 1% each. and Zimbio —about 1% each.

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

LinkedIn – Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network. Tip: According to Guy Kawasaki , those with 20 or more connections on LinkedIn are 34 times more likely to be approached about business opportunities through the site. With so many sites to choose from, however, one can easily become overwhelmed.

The Coming Consolidation in Social Networking

WebMarketCentral

del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. tags: Social media sites, Alexa rankings, Web 2.0

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

Get connected on Facebook and LinkedIn. Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). Participate in blogs.

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

LinkedIn , Facebook and Wink ) and blogs. Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. IT buyers spend an average of 3.3 hours for published editorial content and 2.9 hours on vendor-produced content. tags: Web 2.0

Social Media ROI vs. RONI

WebMarketCentral

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Simple, right? Balderdash.

High Points on the Social Media Landscape

WebMarketCentral

8 LinkedIn 14 11,246,726 +137.4% In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape. The intent of the lists below is to categorize the landscape and show the most prominent sites in each category. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc.,

Why Marketers Should Act Like 3-Year Olds

WebMarketCentral

referral visits to your site from Facebook, LinkedIn, StumbleUpon etc.); Granted, some people think we already do. But, here's the thing-if you've ever had a three-year old try to carry on a conversation with you, you know it often goes something like this (and if you haven't, you can apparently buy a 3-year old on eBay; another example of why web marketers need to be careful with variable text insertion): 3-year old: Why is grass green? You: Because it has chlorophyll in it. 3-year old: Why? You: Because that's what helps it turn sunlight into food. 3-year old: Why? You: So it can live.

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Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Sort of a scaled-down, free version of LinkedIn. Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. StyleFeeder A place to share links to style and fashion-related sites and pages: great buys, cool items and shopping sites. Interesting to the right demographic, but not applicable for general business use. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site.