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How Trade Publications Can Capitalize on Content Marketing and Social Media

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Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Last week I asked the question: will content marketing kill trade publications ?

Best of 2009 (So Far): Social Media Marketing, Part 4

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by Dave Fleet In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. But what metrics are really most appropriate for social media measurement? Social Tagging

The 4 C's of Social Media

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These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

What's Next for B2B Social Media? FYIndOut Now

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In addition, FYIndOut lets each vendor know who else is getting the lead (so vendors can position themselves accordingly when they contact the buyer) and provides LinkedIn information from the buying company (so the vendor can check for connections there). How can b2b firms approach social media more strategically? Vendors have products and services designed to solve those problems.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

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sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites.

LinkedIn B2B Surveys - Will They be Social?

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Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. So.any company can spend some money on gift cards and use the new LinkedIn offering to collect market research data.

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

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I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results? Social Tagging

Best of 2009 (So Far): Social Media Marketing, Part 2

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How can you maximize the business value of tools like LinkedIn and Twitter? How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups. tools (delicious, Feedburner, LinkedIn et al.),

Best of 2009 (So Far): Social Media Marketing, Part 3

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While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? Social Tagging

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

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There's no need to follow everyone on Twitter, friend everyone on Facebook or connect with everyone on LinkedIn who reaches out to you. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Facebook can even get a person killed. Never Twitter drunk.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Will Content Marketing Kill Trade Publications?

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Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Audience. Authority and independence.

Best of 2008: Social Media Optimization, Part 3

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How can you optimize your use of social networking tools like Twitter and LinkedIn? Ways to Maximize Your LinkedIn Profile by Social Media Musings Tom Humbarger offers helpful tips for those who aren't yet experts in social networking, such as "LinkedIn lets you add up to 3 links to your profile. How can you make more efficient use of social media? Social Tagging

Best of 2008: Blogging for Business, Part 3

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even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?

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Social Media Ostriches

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We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our network blocks access to any website with 'blog' in the URL." "The only place our profiles can appear is on our corporate website. My company blocks all access to social media sites." It is not part of the job. Social Tagging

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Social Media - Expertise Without Experience?

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better approach to adopting this strategy is to seek the advice of an agency or consultant specializing in social media if no one within your organization has proven experience." I was recently part of a LinkedIn discussion about what constitutes social media expertise. In most areas of life, experience with a particular field of endeavor is considered a vital component of expertise.

PR 1

Best of 2008: Cool Web Tools, Part 1

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WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session?

Best of 2008: Interactive PR, Part 1

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The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success. Online PR - Is there any value beyond the links? tags: PR 2.0,

Best of 2008: Social Media Optimization, Part 1

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Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Why Reputation Management is Critical , Debra Mastaler states, "Online, reputation is everything. Social Tagging

SEO 1

Marketing Technology: 3 Solutions You Can't Live Without

like Twitter, Facebook and LinkedIn, even in the B2B world. The LinkedIn Lead Accelerator is a much more mature ad retargeting solution that. While it provides very advanced functionality, LinkedIn Lead Accelerator is only worthwhile. Take a minute to think about what you do each day. and what you need to be effective in your role. Now consider how much of. While these changes.

Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. Start Twittering.

Five Resources for Job Hunting Online

WebMarketCentral

Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them." The news about unemployment just keeps getting uglier as the jobless rate recently reached its highest level in 16 years.

Vyatta - Extremely Creative B2B Marketing

WebMarketCentral

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking). Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions.

Best of 2008 (So Far) - Social Media Optimization, Part 2

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Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), Optimize Your LinkedIn Profile by SEO Chat Inspired by sources such as Guy Kawasaki's LinkedIn Profile Extreme Makeover , writer Terri Wells provides step-bu-step instructions for overhauling your LinkedIn profile to get the maximum social networking, SEO and reputation management benefit from it.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

The Social Media Email Signature

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email signatures: Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 email signature includes: Web Address www.knowledge-integrity.com Linkedin [link] AIM dataquality1 Business Intelligence Network Channel [link] DataFlux Community of Experts [link] Techtarget Ask The Expert [link] Dr. Richard D.

Looking Back at 300: Top 10 Posts

WebMarketCentral

version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8: Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. lead automation management vendors. Was that you?

Using ALL the Tools of Social Media Optimization

WebMarketCentral

Social Networking At the least, social networking services like LinkedIn , Facebook and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits. So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

As Hansell writes, Friend Connect gives website publishers an easy way to let users log in then link their profiles from other social networks (including Facebook, LinkedIn, Plaxo, Hi5 and Google's Orkut), and "add OpenSocial applications, written by Google and other companies." Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape?

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year). How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? The Office didn't just stop there.

Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Google's got company. ** technorati tags: alternative search engines, Site605, Bob Chandra, Jason Calcanis, Viewzi, Aaron Goldman, Google killers, Charles Knight, AltSearchEngines, algorithmic search, Mahalo, Digg, Sphinn, Dogpile, video search, TechCrunch, ZoomInfo, Facebook, LinkedIn, Mixx del.icio.us

Which Social Networking Sites Really Drive Business Traffic?

WebMarketCentral

While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents. Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. StumbleUpon and del.icio.us were common second choices. Here's the detail behind my response to Harry.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

The 5 Best Social Media Sites for Small Businesses

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LinkedIn – Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network. Tip: According to Guy Kawasaki , those with 20 or more connections on LinkedIn are 34 times more likely to be approached about business opportunities through the site. 4. With so many sites to choose from, however, one can easily become overwhelmed.

The Coming Consolidation in Social Networking

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del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. tags: Social media sites, Alexa rankings, Web 2.0

4 Ways to Use Social Networking for B2B PR

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Get connected on Facebook and LinkedIn. Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). Participate in blogs.

Social Media Now Top Information Source for B2B IT Buyers

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LinkedIn , Facebook and Wink ) and blogs. Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. hours per week consuming user-generated content (such as blogs, podcasts, wikis, social networking sites and online forums) versus 3.1 tags: Web 2.0

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Social Media ROI vs. RONI

WebMarketCentral

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Simple, right? Balderdash.