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20 Expert LinkedIn Guides

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LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

115 Facts You Never Knew About Social Media [Infographic]

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LinkedIn was reported as the most popular choice for employers to use when looking to take on new workers. In fact, 93% of those surveyed said they used LinkedIn during their search. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. Guest post by Josh Wardini. We’re going in-depth, behind the scenes, on a mission to bring you facts.

26 Outstanding LinkedIn Tips and Tactics

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Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

49 Noteworthy Social Networking Stats and Facts

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LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. LinkedIn Stats and Facts. 57% of LinkedIn users are male.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Of these, 83% use Facebook. 8% use LinkedIn. LinkedIn Marketing Stats. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. The average time spent on LinkedIn per month is 17 minutes.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. Second, do some online research. Sources of conversions.

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35 Stupendous Social Networking Facts and Stats

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And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. While that’s considerably less than Facebook or Pinterest, it’s more visits than are driven by StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined. 10 LinkedIn Statistics and Facts.

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47 Superb Social Media Marketing Stats and Facts

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LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Best LinkedIn Guides, Tips and Tactics of 2011

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While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

The Basics of B2B Social Media Marketing Strategy

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Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn. This is why 94% of recruiters use LinkedIn to vet candidates.

16 Enigmatic Business Blogging and Other Marketing Stats

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As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? But apparently not. Meghan M. ClickZ ).

34 Compelling Content Marketing Stats and Facts

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More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell.

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Four Key Ways To Build Your B2B Brand Online

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Dive into LinkedIn. LinkedIn is a fertile ground for B2B brand-building and lead generation. On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups. Content Marketing LinkedIn b2b brandingGuest post by Irma Hunkeler.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

The Six Best Google+ Marketing Tools

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For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Pricing: free.

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13 Great Guides to Growing Your Blog Audience

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” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Simple—but not easy. Image credit: GreenPal. Email?

This One Thing Has Become The New SEO Reputation Management Secret This Year

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And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud.

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How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

What are the Best Social Networks for B2B Marketing? (Research)

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According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” LinkedIn alone accounts for more than half of all social B2B website visits,  and Twitter nearly a third.

5 Easy Tools for Social Selling Success

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It scans whatever networks you connect it to (LinkedIn, email, Twitter, etc.), and highlights those you have the strongest relationships with and who might be worth a bit more effort. Guest post by Austin Duck. Social selling is an awesome way to get things done. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares.

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How to Optimize Events with Social Media [Infographic]

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LinkedIn. Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves. In the first case, join the MJSA LinkedIn group and post about your company’s attendance.

The 28 Best Influencer Marketing Tools

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Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” LinkedIn’s limitation is with the folks who fall outside of our network; especially if we don’t have $10 for each InMail we want to send. Interest in influencer marketing is skyrocketing. 59% of marketers planned to increase their influencer marketing budget in 2016.

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Looking for Surprises in the 2015 B2B Lead Generation Trend Report

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This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. LinkedIn is viewed as the most effective social platform for lead generation; Vine is the least. So, were there any surprises in the findings?

83 Exceptional Social Media and Marketing Statistics for 2014

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What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). LinkedIn Marketing Stats. While two out of three U.S.

17 Excellent Email and Mobile Marketing Stats and Facts

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Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. •  Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. AdWeek ).

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The 24 Best Online Writing Tools and Apps

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Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Google Review Count: 2,210,000.

Content Marketing Strategy? Think Like A Reporter

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If it’s online and text, will it be on your blog, in an online publication, on another influential industry blog, on a platform like LinkedIn Pulse or Medium, on Facebook, or on some combination of these and other web venues? Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. The Reporter’s Questions.

48 Phenomenal SEO Guides, Tips & Tactics

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Patricia Redsicker explores how social media impacts search and then shares resources that support “best practices for social media SEO,” such as How to Customize Your Social Share Buttons for Increased Traffic , which “walks you through the process of pre-populating social media share buttons for Twitter, Google+, LinkedIn, Pinterest and Facebook with links to your own website.”

31 Sensational Social Media Marketing and PR Stats and Facts

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For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. Just 32% of Fortune 500 CEOs have a presence on any of the major social networks (Twitter, Facebook, LinkedIn, Google+, and Instagram). Be responsive. Strategize and measure.

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Five Ways to Draw Traffic to a Blog Post

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Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche? Guest post by Kylie Ora Lobel. As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones.

23 Outstanding Social Media Marketing Guides

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Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. Basic presence and listening tactics will no longer suffice,  and certainly  won’t differentiate brands.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. It’s safe to say that CMOs, CEOs and CFOs are keenly aware of the huge hole when it comes to measuring the business value of web marketing. Invariably, the next question is: so where are the KPIs? Good question. The Web is extraordinary. The conclusion?

The Real Roadblock to Social Business Success

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Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

22 Expert Guides and Reviews of 200+ Social Media Tools

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The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool. Image credit: Buddy Media. Check out this post.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

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Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. Relevanza ). 2.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

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Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument. You don’t need to use LinkedIn to contact people you met with if you don’t want to. It’s not a bad thing to use LinkedIn for post-meeting messages, but it’s not a convincing argument when debating whether social media can shorten the sales cycle.”

Six Best Practices for Marketing with White Papers

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discussions in relevant LinkedIn groups, trending topics on Twitter). All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+,  LinkedIn and Facebook. Though the format is sometimes misused (i.e., In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

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” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ’ Yawn.