| || |
|Page 1 of 1 || Previous | Next |
| | THE POINT
JUNE 27, 2012 [Linkedin] 5 Campaign Ideas for When You Have No Content
Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. Run a survey.
| | THE POINT
JUNE 20, 2011 [Linkedin] 8 Things Your CEO Can Write About On His/Her Blog
question you’ve heard from a customer or potential customer, or a question you see online (good online sources for questions are LinkedIn , Focus.com , and Quora.) Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. good place to be controversial. Industry Trends – how is your industry/space changing?
JULY 1, 2013 | THE POINT
[Linkedin] How to Target a Non-Technical Audience Using Content Syndication
JUNE 26, 2013 | THE POINT
[Linkedin] Checklist: 5 Ways to Minimize Webinar No-Shows
FEBRUARY 4, 2013 | THE POINT
[Linkedin] A Really Useful B2B Marketing Benchmark Report from Optify
OCTOBER 18, 2012 | THE POINT
[Linkedin] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
JUNE 27, 2012 | THE POINT
[Linkedin] 5 Campaign Ideas for When You Have No Content
MARCH 29, 2012 | THE POINT
[Linkedin] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
| || || |
| | THE POINT
JUNE 26, 2013 [Linkedin] Checklist: 5 Ways to Minimize Webinar No-Shows
LinkedIn used to have an “events” feature but shut it down in 2012. You should still encourage people to share your event via LinkedIn, as well as post Webinar information to your company page as an update, but neither will have the same effect as a reminder. 'First, a question. From a marketing perspective, does it matter if prospects actually attend Webinars once they register?
| | THE POINT
FEBRUARY 4, 2013 [Linkedin] A Really Useful B2B Marketing Benchmark Report from Optify
Twitter is by far the most effective social media channel for generating leads , outperforming Facebook and LinkedIn by a factor of 9 to 1, even though Facebook generates the larger percentage of visits (from social media sources), and LinkedIn shows the highest engagement rates (page views per visit.) The metrics reported by B2B benchmark reports can also be grossly misleading.
| | THE POINT
MARCH 29, 2012 [Linkedin] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Download Now.
| | THE POINT
FEBRUARY 22, 2010 [Linkedin] How to Answer a Question: 5 Tips for Making the Most of LinkedIn
One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section. Tags: Social Media linkedin
| || || || |
THE POINT | MONDAY, DECEMBER 6, 2010 [Linkedin] Top 10 Posts on B2B Lead Gen for 2010
How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. Mistakes To Avoid In Your Next Webinar Invitation. Salesforce.com Webinar Invitation Gets It Right. Help Our Client Choose a Logo (Poll). MORE >>
THE POINT | THURSDAY, OCTOBER 18, 2012 [Linkedin] B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title. B2B Marketing Banner Ads Content Syndication CRM Demand Generation SEM b2b demand generation B2B demand generation agency b2b lead generation banner ads bizo company targeted advertising company targeting demandbase display advertising linkedin madison logic online display advertisingTechnically, it should be possible. MORE >>
THE POINT | MONDAY, JULY 1, 2013 [Linkedin] How to Target a Non-Technical Audience Using Content Syndication
'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” ” My response: “John, it’s very difficult but not impossible to target sales and marketing titles via content syndication. As you’ve already discovered, there are precious few media properties that both offer PPL programs AND are editorially focused on those disciplines. However, it can be done. Re-title existing content if needed. Good luck!” MORE >>
THE POINT | WEDNESDAY, OCTOBER 21, 2009 [Linkedin] Are Social Links the Answer to Lagging Email Response?
Bebo , LinkedIn and Delicious all performed well. Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. The report is based on research that reviewed more than 500 email messages containing links to social networking sites. conversely, and as Silverpop acknowledges, social sharing is a relatively new phenomenon. In a word: no. MORE >>
THE POINT | MONDAY, APRIL 20, 2009 [Linkedin] Is Direct Marketing Relevant Anymore?
This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. On the contrary: after almost 20 years [.]. MORE >>
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.