| | | The Point | |  Linkedin | 9 articles |
| Page 1 of 1 | Previous | Next | THE POINT JUNE 27, 2012  5 Campaign Ideas for When You Have No Content Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Here are 5 ideas for campaigns to run when you simply have no more content to give: 1. Run a survey. | THE POINT JUNE 20, 2011  8 Things Your CEO Can Write About On His/Her Blog question you’ve heard from a customer or potential customer, or a question you see online (good online sources for questions are LinkedIn , Focus.com , and Quora.) Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. good place to be controversial. Industry Trends – how is your industry/space changing? | | | | | |
| THE POINT FEBRUARY 4, 2013  A Really Useful B2B Marketing Benchmark Report from Optify Twitter is by far the most effective social media channel for generating leads , outperforming Facebook and LinkedIn by a factor of 9 to 1, even though Facebook generates the larger percentage of visits (from social media sources), and LinkedIn shows the highest engagement rates (page views per visit.) The metrics reported by B2B benchmark reports can also be grossly misleading. | THE POINT MARCH 29, 2012  3 Ways to Make Your Corporate Blog’s Sidebar Work Harder If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Download Now. | THE POINT FEBRUARY 22, 2010  How to Answer a Question: 5 Tips for Making the Most of LinkedIn One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section. Tags: Social Media linkedin | THE POINT DECEMBER 6, 2010  Top 10 Posts on B2B Lead Gen for 2010 How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. | | | | | | | |
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THE POINT | THURSDAY, OCTOBER 18, 2012  B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?
You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title. B2B Marketing Banner Ads Content Syndication CRM Demand Generation SEM b2b demand generation B2B demand generation agency b2b lead generation banner ads bizo company targeted advertising company targeting demandbase display advertising linkedin madison logic online display advertisingTechnically, it should be possible. MORE >> -
THE POINT | WEDNESDAY, OCTOBER 21, 2009 Are Social Links the Answer to Lagging Email Response?
Bebo , LinkedIn and Delicious all performed well. Test multiple icons ( Facebook , Twitter , LinkedIn ) vs. All-in-one icons ( AddThis ). Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. The report is based on research that reviewed more than 500 email messages containing links to social networking sites. conversely, and as Silverpop acknowledges, social sharing is a relatively new phenomenon. In a word: no. MORE >> -
THE POINT | MONDAY, APRIL 20, 2009 Is Direct Marketing Relevant Anymore?
This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. On the contrary: after almost 20 years [.]. MORE >>
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