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THE B2B RESEARCH BLOG JUNE 9, 2011 Top ten B2B marketing challenges Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. See the LinkedIn B2B Marketing discussion. Business Ideas Observations on B2B marketing Stuff we like B2B trends LinkedInCan you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. love this question for two reasons. MORE >>	THE B2B RESEARCH BLOG AUGUST 3, 2011 B2B social media: Highlights from new benchmarking research Well, in the main it means the use of social networks, two of which dominate – Twitter (used by 85% engaged in social media) and LinkedIn (77%). B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. The report is set to be launched late August, but here’s a sneak preview. There was a lot of talk. MORE >>	RECENT POSTS AUGUST 3, 2011 \| THE B2B RESEARCH BLOG B2B social media: Highlights from new benchmarking research JUNE 25, 2011 \| THE B2B RESEARCH BLOG 47% of B2B marketers endorse using sex to sell JUNE 24, 2011 \| THE B2B RESEARCH BLOG Top B2B marketing challenges – an update JUNE 9, 2011 \| THE B2B RESEARCH BLOG Top ten B2B marketing challenges
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THE B2B RESEARCH BLOG JUNE 24, 2011 Top B2B marketing challenges – an update I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Business Ideas B2B trends LinkedInCan you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied. Just two weeks on that’s risen to 246. Content. Relevance. Differentiation. Enjoyed this post? Subscribe and receive new posts by RSS. MORE >>	THE B2B RESEARCH BLOG JUNE 25, 2011 47% of B2B marketers endorse using sex to sell Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. Ever since I was invited to join The Network of Aspiring Women (Birmingham Group), I’ve felt more in touch with my feminine side ( see post here ). Kate Bishop, Marketing Co-ordinator at Custom Fluidpower, has a dilemma. To use, or not to use, promotional girls at a trade show stand? Her boss is insistent but she has concerns. I share them. First, let’s be clear about exactly what a “promotional girl” is. The clue is in the name. 47% are in favour, 53% are against. They vet prospects. MORE >>
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