Leveraging LinkedIn for Business
NOVEMBER 17, 2014
This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.
Behind-the-Scenes Content a Big Win for NYFW
FEBRUARY 25, 2015
willingness to experiment with social platforms other than the big three (Facebook, Twitter and LinkedIn) will help brands that are already naturally visual extend their reach even further. Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Oscar night !
5 Tools to Measure Digital Influence
MAY 29, 2012
We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. Klout calculates influence for Facebook, Twitter, LinkedIn, Google+, and Foursquare. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. PeerIndex.
5 Ways to Use Social Media for Real Estate Marketing
MARCH 18, 2014
Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. The rewards are high for the real estate agent who successfully applies their marketing skills online at a time when real estate sales are in an historic slump.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
This is particularly useful on LinkedIn. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. week later, I was drinking a martini in Vegas while wasting away the meager $40 I brought to Vegas for my dad’s big 50 th birthday. Hire an expert or have a review. If they aren’t giving you anything new, go back to your own methods.
4 Ways Entrepreneurs Can Amplify Content on LinkedIn
OCTOBER 21, 2013
LinkedIn (Photo credit: Wikipedia) LinkedIn launched in 2003 as the social network of choice for professionals, and as a landmark of sorts for those who wanted an online space for their resume. When LinkedIn Today launched in 2011, it marked a major shift in how users would interact with the platform, and also quickly transformed LinkedIn into a publishing powerhouse.
How to Ensure Your Social Media Campaign Succeeds
JUNE 11, 2013
Bio: Sean Gallahar keeps a steady flow of content on i7 Marketing ’s social media platforms including LinkedIn , Facebook and Twitter. This is a guest post by Sean Gallahar from i7 Marketing. There are a few things that you can incorporate into your social media campaign to ensure that it succeeds and is profitable. We always encourage simple updates to landing pages to be more attractive.
12 Tips for Creating a Social Media Content Strategy
FEBRUARY 1, 2011
What makes sense on Facebook may not make sense on LinkedIn (or whatever industry-specific sites you may use). Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. What content do you already have?
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.
Amplify Your Business with Social Media Giveaways
DECEMBER 17, 2014
But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. By now, most companies are engaging their customers in some way through social media. If you haven’t yet tried hosting a giveaway via social media, it may be time to do so.
How To Improve B2B Lead Generation On LinkedIn
NOVEMBER 9, 2012
Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). With the new profile update, LinkedIn has broken down these sections further and allows more customisation. – How To Improve B2B Lead Generation On LinkedIn by Simply Zesty. So if you have a personal page or lucky enough to have both.
Top Internet Marketing Strategy Links for the Week of November 11, 2013
NOVEMBER 16, 2013
Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
Why You Need Social Media, Even if Your Customers Don’t
APRIL 27, 2012
Can any B2B company make the case that its target audience isn’t on LinkedIn? Well, here’s the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. News & Notes
Evangelizing a Content Marketing Program
than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.
Relationships are Key to B2B Online Marketing in 2014
JANUARY 27, 2014
B2B Content Social Media Social Networks business to business customer relationship management customer service facebook linkedin social media marketing social network over coffee (Photo credit: lanuiop) B2B marketing, whether online or off, is all about relationships. The post Relationships are Key to B2B Online Marketing in 2014 appeared first on Sazbean.
Sharing for Engagement on Twitter
OCTOBER 27, 2014
No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. But the rest of content is a very close second. Be Concise. Be Visual.
Conversation, The Missing Piece of Most Social Media Marketing
MARCH 22, 2011
Using Facebook, Twitter, LinkedIn, etc. Most companies are pretty decent at self-promotion. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Finding “stuff to post that’s interesting is relatively easy. Stopping to have conversations with people seems to be super difficult. Probably not.
An Easy Method for Content Curation
MARCH 9, 2011
By viewing my Starred items in Reader, I can easily see the articles I’ve marked for sharing: Sharing Content I click on each item in my Starred items to open them in the original site, and then I click on the Hootlet in my browser bar: This brings up a smaller window that I can then use to send the link out to Twitter, Facebook, LinkedIn, etc. Thoughts? How do you curate content?
Definitive Guide to Planning a New Content Initiative
LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.
Top Internet strategy, marketing and technology links for the week of March 31, 2012
MARCH 31, 2012
How to Use LinkedIn Powerfully: 10 Tips to Know (Marketing Trenches). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories (AdAge). Consumers are Demanding Customer Service on Social Media (New Media Knowledge). Is Social Media Strategy Required or Redundant? Convince and Convert).
Internet Marketing Strategy Articles for the Week of January 27, 2014
FEBRUARY 1, 2014
Top Internet strategy, marketing and technology links for the week of November 19, 2011
NOVEMBER 19, 2011
Using LinkedIn for Business: best practices – II (eMagine). Here are the top Internet strategy, marketing and technology links for the week of November 19, 2011… 17 Ways to Integrate Facebook and Email Marketing (Convince and Convert). Who are you? Jim’s Marketing Blog). This New Social Network Is Definitely Worth A Try For Your Small Biz (Business Insider).
Top Internet Marketing Strategy Links for the Week of October 28th, 2013
NOVEMBER 2, 2013
Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean. Best Of News & Notes
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
Top Internet Marketing Strategy Links for the Week of October 21st, 2013
OCTOBER 26, 2013
SmartBrief) 4 Ways Entrepreneurs can Amplify Content on LinkedIn (Mashable) The post Top Internet Marketing Strategy Links for the Week of October 21st, 2013 appeared first on Sazbean. Here are the top Internet strategy, marketing and technology links for the week of October 21st, 2013… Which Industries, Brands Excel at Answering Questions on Facebook? What Are You Doing About It?
Social Media in 15 Minutes Per Day
FEBRUARY 8, 2011
For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. Thoughts? photo by Robert S.
Top Internet strategy, marketing and technology links for the week of June 8, 2013
JUNE 8, 2013
Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
How Quora has Evolved [infographic]
APRIL 5, 2011
Quora , a social network for questions and answers (similar to LinkedIn Answers), has continued to evolve as the community shapes it for it’s own purposes. As often happens when a new platform is created, it’s the community, not the company or the developers, who ultimately decide how it should be used (at least if the company is smart). What kind of user are you?
Staffing and Launching Your Content Marketing Program
on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.
Top Internet strategy, marketing and technology links for the week of May 4, 2013
MAY 4, 2013
The Advanced Guide to Content Marketing (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
Top Internet strategy, marketing and technology links for the week of April 6, 2013
APRIL 6, 2013
Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
Top Internet strategy, marketing and technology links for the week of November 12, 2011
NOVEMBER 12, 2011
Simple Steps to an Awesome LinkedIn Company Page (HubSpot). Using LinkedIn for business: best practices – I (eMagine). Here are the top Internet strategy, marketing and technology links for the week of November 12, 2011… Time-Tested Tips and Tools for Faster Blogging (Marketing Profs). Best Practices For Small Business YouTube Marketing (Mashable!). eConsultancy).
Top Internet strategy, marketing and technology links for the week of February 16, 2013
FEBRUARY 16, 2013
How Social is Your Customer Service? News & Notes
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
Top Internet strategy, marketing and technology links for the week of February 2, 2013
FEBRUARY 2, 2013
Here are the top Internet strategy, marketing and technology links for the week of February 2, 2013… Social Media Strategy in 8 Steps (Convince & Convert) 7 Reasons Your New Blog Visitors Bounce, and How to Stop Them (ProBlogger) Get Social in Re-modeling Your Pitch to Consumers (Socialnomics) Is Your Business Guilty of These 6 Blogging Mistakes? Mashable!) News & Notes