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| Page 1 of 1 | Previous | Next | SAZBEAN FEBRUARY 1, 2011  12 Tips for Creating a Social Media Content Strategy What makes sense on Facebook may not make sense on LinkedIn (or whatever industry-specific sites you may use). Having a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. What content do you already have? | SAZBEAN NOVEMBER 9, 2012 How To Improve B2B Lead Generation On LinkedIn Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). With the new profile update, LinkedIn has broken down these sections further and allows more customisation. – How To Improve B2B Lead Generation On LinkedIn by Simply Zesty. So if you have a personal page or lucky enough to have both. | | | | | |
| SAZBEAN MAY 17, 2011  Using Game Mechanics to Increase Engagement & Participation Gamification is also used on websites like Facebook and LinkedIn to encourage people to do certain actions. One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Popularity of Gaming. Gaming is massively popular. Motivations Differ. | SAZBEAN FEBRUARY 8, 2011  Social Media in 15 Minutes Per Day For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. Thoughts? photo by Robert S. | SAZBEAN APRIL 27, 2012 Why You Need Social Media, Even if Your Customers Don’t Can any B2B company make the case that its target audience isn’t on LinkedIn? Well, here’s the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. 1) Social Media Activity Impacts Your Organic Search Presence. | SAZBEAN APRIL 28, 2012  Top Internet strategy, marketing and technology links for the week of April 28, 2012 13 Things You Never Knew You Could Do On LinkedIn (Business Insider). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers (Convince & Convert). What’s Your Lead Gen Weakness? Marketing Profs). | | | | | | | |
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SAZBEAN | FRIDAY, NOVEMBER 2, 2012 8 Tips to Jumpstart Your Business’s Paid Social Strategy
From ever-evolving social advertising opportunities, like video ads on LinkedIn, to the rise of social advertising by politicians in a contentious election year, one thing is clear: Businesses have more paid ways to crack the social code than ever before. Look Into LinkedIn Pro Accounts Access to LinkedIn Pro has made a huge difference in my business, especially with attracting corporate partners. My success rate with LinkedIn Pro is three times higher, compared to the direct route. The question is, who’s paying for what — and is it really working? News & Notes MORE >> -
SAZBEAN | TUESDAY, MAY 29, 2012  5 Tools to Measure Digital Influence
We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. Klout calculates influence for Facebook, Twitter, LinkedIn, Google+, and Foursquare. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. If you’re someone who promotes their business largely through social media, terms like digital influence should matter to you. Listed below are five tools that measure social influence: Klout. PeerIndex. MORE >> -
SAZBEAN | SATURDAY, NOVEMBER 10, 2012  Top Internet strategy, marketing and technology links for the week of November 10, 2012
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SAZBEAN | SATURDAY, MARCH 31, 2012  Top Internet strategy, marketing and technology links for the week of March 31, 2012
How to Use LinkedIn Powerfully: 10 Tips to Know (Marketing Trenches). Here are the top Internet strategy, marketing and technology links for the week of March 31, 2012… Mascots Are Brands’ Best Social-Media Accessories (AdAge). Consumers are Demanding Customer Service on Social Media (New Media Knowledge). Is Social Media Strategy Required or Redundant? Convince and Convert). Ways to Rescue Your Crucial Social Media Data from Oblivion (Mashable!). The Rise of Visual Storytelling in Marketing (ProBlogger). Branding in the Social Stream (PR-squared). GigaOM). MORE >> -
SAZBEAN | THURSDAY, DECEMBER 2, 2010  17 Reasons Why No One is Following You on Twitter
If you don’t, maybe you can link to your LinkedIn profile or some other site which gives more information about you. As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. It’s a sign that you’re a newbie and that you don’t want anyone to know who you are. Try to make it targeted. MORE >>
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- Tips for Finding the Right People on Twitter SAZBEAN | FRIDAY, DECEMBER 3, 2010
- Small Business Help from The Visa Business Network SAZBEAN | MONDAY, JANUARY 24, 2011
- SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old SAZBEAN | TUESDAY, OCTOBER 30, 2012
- Conversation, The Missing Piece of Most Social Media Marketing SAZBEAN | TUESDAY, MARCH 22, 2011
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- Review: Postling for Social Media Management SAZBEAN | MONDAY, SEPTEMBER 27, 2010
- How to Fully Take Advantage of LinkedIn SAZBEAN | WEDNESDAY, APRIL 11, 2012
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- Socialize Gmail with Rapportive SAZBEAN | THURSDAY, AUGUST 5, 2010
- An Easy Method for Content Curation SAZBEAN | WEDNESDAY, MARCH 9, 2011
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- How to Cater Your Marketing Strategy to Different Social Networks SAZBEAN | FRIDAY, OCTOBER 21, 2011
- 20 Ways to Increase Content Visibility on the Top 4 Social Networks SAZBEAN | THURSDAY, NOVEMBER 17, 2011
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- Cross Posting Updates to Different Social Networks Ok Sometimes SAZBEAN | THURSDAY, JUNE 23, 2011
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- Sazcast Episode 32 – Internet & Business Law with Karen Evans from Lawrence Tech SAZBEAN | FRIDAY, JULY 16, 2010
- The Ultimate Checklist for Integrated Marketing SAZBEAN | THURSDAY, JANUARY 26, 2012
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- The Importance of Content Distribution to B2B Brands SAZBEAN | THURSDAY, MAY 9, 2013
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- What it Means Today to be ‘Connected’ SAZBEAN | FRIDAY, OCTOBER 14, 2011
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- Ask Your Social Media Questions & Get Answers from Pros SAZBEAN | MONDAY, AUGUST 22, 2011
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