Savvy B2B Marketing

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Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. If you’re on LinkedIn already, log in now, do a search on a keyword you feel people will use to find you, and see where you show in the rankings. Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. Headline.

25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Contribute to Q & A sections online, whether on LinkedIn or another site, to share your expertise. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique. Be Consistent.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

If one person reads your content and finds it interesting, make it easy for them to share it with their own network via social- sharing buttons like Twitter and LinkedIn. Update your LinkedIn status, contribute to conversations on LinkedIn groups and LinkedIn answers, and link to your content. Sometimes your truly great content flops. It's a nasty shock. • Pull.

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Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? Confession: I'm lousy at LinkedIn. I get it. Are you on LinkedIn ? Jamie. Wendy.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

It all began when a LinkedIn colleague (acquaintance, really) sent me an invite to a site called Referral Key which has been touted by respectable publications like The Boston Business Journal as a “new, fast growing networking website” that helps “small businesses build powerful referral networks online.” Confession. Last week I did something really embarrassing.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

For more proactive traffic-generation, tease and link to stories from social sites like Twitter, Facebook and LinkedIn. 2. We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. According to research firm Gartner, a potential customer is 2.5

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Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” Content should help, not sell.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

So, I started subscribing to NutshellMail , which delivers a digest of Twitter @and LinkedIn) info via email. Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations.

Savvy Toolkit - How to Build a Business Presence on LinkedIn via @hubspot

Savvy B2B Marketing

I am guilty as many people are of neglecting LinkedIn. Whereas Facebook and Twitter live on my desktop, iPad and phone poor little LinkedIn only gets pulled up when I actually "need" information! Once known only as the place where job seekers and the disgruntled went to begin mining for a future job search LinkedIn has become the Who's Who of the Corporate world.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Fortunately, a few days trolling Twitter and LinkedIn let me eavesdrop on conversations within each group, and even gave me a feel (courtesy of those Twitter profiles that combine business and personal interests) whether each group mountain bikes in their spare time or watches Masterpiece Classic. In this week's guest post, Bob Scheier illustrates the value of buyer personas. Irrelevant?

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Join these LinkedIn groups: Thought Leadership Salon and The Thought Leadership Marketing Mastermind Group. Outside of industry jargon, no phrase is thrown around as lightly as "thought leadership" in the technology sector. In my work developing content for technology companies, the topic of “thought leadership” comes up often. Want to discuss this topic with others?

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

consider LinkedIn and Twitter to be to the two most viable social media platforms for B2B, and recommend you think of them first as search engines. Slowly and steadily expand your network: Join at least five Linkedin groups related to your industry. Request to connect on LinkedIn with at least five professionals in your business each week. 4. Use the Search Function. Comment.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

I had the great privilege last week, at the inaugural DemandCon event, to share the stage with Kristie Wells , Founder and President Social Media Club, Chris Kovac , Director of Social Influence Nicholson Kovac and Mike O’Neil , The LinkedIn Rockstar for a panel discussion on Social Media. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!

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Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. In their book, Content Rules , Ann Handley and CC Chapman invite us to: "reimagine, don't recycle. Re-imagining in Action.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

Erin is a regular contributor to their blog and to LinkedIn Answers. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. There is a certain sense of personal satisfaction in knowing you are “beating the competition.” mean, take a look at the screen grab below. Life’s pretty good if you’re the blue line, right? Hint: probably not).

Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

When networking with customers or prospects, always invite them into your LinkedIn network and monitor their discussion group involvement. Interactions: retweets, conversations begun, group discussions, comments to blog posts, increase in company and personal followers on Twitter, LinkedIn and Facebook. Here he explains the second step: research and prepare. Research Fundamentals.

Hog-tieing Social Media

Savvy B2B Marketing

Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Something has got to change. Guilty.

How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Plus, they don’t have time to skim LinkedIn, Facebook, or Twitter. At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies. You lay out three sequential steps for the social media process: monitor, engage, and manage.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Savvy Speaks: How Do You Use LinkedIn?

Savvy B2B Marketing

This week the Savvy Sisters reveal their secrets for using LinkedIn. post a summary and link to it within the relevant LinkedIn groups and within your profile. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return. When you post a LinkedIn update, it gets sent out to your contacts automatically, so it is a great way to point your network to articles, blogs, product announcements and the like. However, LinkedIn should be a smaller network with higher quality, albeit fewer, contacts. Stephanie. Jamie.

Savvy Toolkit: A Content Marketing Case Study Filled with Practical Ideas

Savvy B2B Marketing

If you have something new, don’t announce it on your blog, Twitter, Facebook, LinkedIn, etc on the same day. Late last year I had the pleasure of speaking with Joe Chernov , the Director of Content for Eloqua. In addition to be an exceptionally smart and nice guy, Joe had a ton to share on how they launched their content marketing campaign last year – in just a few months. In fact, I have !

Savvy Week in Review - March 11

Savvy B2B Marketing

Social Media Minute: For B2B Marketing Influence,use LinkedIn Groups - by Martine Hunter on @B2BLaunchPad. Quick overview of why and how to join LinkedIn groups followed by short list of resources for additional research adn inspiration. Is it really the middle of March?!? How the heck did that happen?!?). So - happy reading, happy weekend, happy almost-spring!

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Share their story on your Facebook page or a relevant LinkedIn group. FaceBook. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. If social is all about the conversation, make sure you're talking about a topic that matters to your audience. Ask Questions. " Kate.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Ready to Nurture? Simply Remember Your A,B,C's

Savvy B2B Marketing

Will you be using LinkedIn groups or Facebook pages? Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. I’ve been speaking at a number of conferences recently where marketers and sales people are quite interested in adopting a demand generation discipline within their organization. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program. The answer is simple as A,B,C. Here’s the creative part.

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Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Use LinkedIn to Help Fill the Sales Funnel. final tool to consider is LinkedIn. In order to get the most out of LinkedIn, manufacturers need to do more than simply become a member of the social network. Manufacturers can use LinkedIn to prime the sales funnel if they leverage their connections. Create a Blog to Tell Your Story. Start a YouTube Channel to Enrich Content.

Savvy Week in Review - September 2

Savvy B2B Marketing

Ways to Use LinkedIn for Lead Generation - via @hubspot. If you are looking for additional ways to get value from LinkedIn, check out this post from Pamela Vaughan. It seriously can't be September already, can it?! If you are in the States, we wish you a wondeful and safe holiday weekend! The Biggest Challenge in Content Marketing by @BrennerMichael. Another thought-starter.

Savvy Week in Review: April 20

Savvy B2B Marketing

LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Hubspot reports that LinkedIn is the place to be if you're trying to generate leads. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Weekly Wrap Up - September 30

Savvy B2B Marketing

How to Use LinkedIn to Size a B2B Market by @penknifetlv via @b2community. valuable guide to figuring out your addressable market using LinkedIn. Happy last day of September! If you are feeling like many of us who are fortunate enough to work from home, it's a great day to get cozy in some warm clothes and fuzzy slippers and sip a hot beverage. while catching up on the blogosphere. Lots of goodies this week! Why B2B Companies Need a Chief Content Officer by @basebot. Two reasons: quality and efficiency. Content Marketing Questions: #1 What's the Problem by @patsiblogsquad.

Savvy Speaks: Know Thy Customer

Savvy B2B Marketing

Which blogs, forums, and LinkedIn groups do they follow? Marketing is all about knowing your customers – but how do you get this data? This week the Savvy Sisters reveal their tips and methods for finding out those nitty gritty details that make sales. Heather. Because my whole career has been in B2B I can't stress knowing the customer enough! B2B customers very rarely "happen upon" your product. There is an extensive buying process between you and even the most willing customer so knowing not only the customer but the hurdles is key. Stephanie. Michele. But Do You?

Weekly Wrap Up - April 22

Savvy B2B Marketing

" 55 Ways to Use LinkedIn to Grow Your Business - @caroljsroth. LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it. If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. Enjoy! Proving You Can Measure Social Media - @Soulati.

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. Wendy.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

How to Be a Guest Blogger Any Editor Will Love

Savvy B2B Marketing

Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. It’s been a lot of fun — and a lot of work. Get feedback.

Do you mix business and pleasure?

Savvy B2B Marketing

Are you connected with readers on other platforms (LinkedIn, Facebook, Twitter)? Should I write about personal stuff on my business blog? How much? Which topics are acceptable and which are taboo? Can I swear? Should I voice political opinions? Can I post pictures of my cat? My kid? My dinner? It is not unusual to read a personal opinion post on a business blog. It depends. Be honest.

Savvy Toolkit: Influence vs Popularity - Does Size Matter?

Savvy B2B Marketing

For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. Is it more important to have a lot of followers, LinkedIn Connections, etc or is it more important to have a broad but not deep network If I had that many I wouldn't be able to find the 50 I really want to reach through the 49,950 that I don't! What do you think?

Savvy Speaks: Social Media Day 2011

Savvy B2B Marketing

If you are a small business with limited time, one lesson is to build out your networks one at a time. I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Thursday, June 30 th is the second annual Social Media Day. Stephanie. " Jamie. Heather. Michele.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Savvy Week in Review: November 18th

Savvy B2B Marketing

Why Your Business Should Maybe Stop Ignoring LinkedIn by @lisabarone. It's not as sexy as Facebook or Twitter, but LinkedIn has a lot of potential if used wisely. In this post, Lisa Barone gives you some tips on how to get the most out of your LinkedIn network Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy! Loved this reality check. How sane is that?

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