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| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? By the way, some of the results in Stelzner’s report may be biased, considering that only social media was used to promote survey participation, starting with a tweet on Twitter that got retweeted by others and was seen by Twitterers’ networks on other social media including Facebook and LinkedIn. It reported that a large majority of the nearly 400 B2B sales professionals who participated in the survey said they are using LinkedIn and approximately a third of them said it has helped them win sales sometimes or often. What’s all this have to do with social media? | SALES LEAD INSIGHTS JANUARY 29, 2010 The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)! Then you and others who submitted their lists of silly marketing mistakes will get your names listed in the e-book along with a live link to your blog, Website, or LinkedIn profile. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! So what are you waiting for? | | | | | |
| SALES LEAD INSIGHTS NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller Include links to your LinkedIn profile and other social network sites, and encourage subscribers to "Share this" by providing auto-status update links at each article or call to action. This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. This is true for even the best of marketers. Yikes! | SALES LEAD INSIGHTS SEPTEMBER 28, 2009 An Interview With Mike Damphousse About B-to-B Appointment Setting these are some [pointers] from an insider’s perspective that should help vet the true quality vendors: Look on LinkedIn and see how many “current&# and “past&# employees there are. Look at the background of [the company’s] reps on LinkedIn and see if they match your expectations. It’s a small world—find out whom you or your colleagues know at those companies (use LinkedIn), then make your own inquiries. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Is that true? | SALES LEAD INSIGHTS AUGUST 24, 2009 B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn. Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009. 23-24 in San Francisco. 5-6 in Boston. Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel. With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. | SALES LEAD INSIGHTS APRIL 13, 2009 Is social media effective for B2B lead generation? By the way, some of the results in Stelzner’s report may be biased, considering that only social media was used to promote survey participation, starting with a tweet on Twitter that got retweeted by others and was seen by Twitterers’ networks on other social media including Facebook and LinkedIn. It reported that a large majority of the nearly 400 B2B sales professionals who participated in the survey said they are using LinkedIn and approximately a third of them said it has helped them win sales sometimes or often. What’s all this have to do with social media? | | | | | | | |
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