PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Powerful Stickiness. Sean-.

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LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. There isn’t a cost to the latest changes, however in reading various LinkedIn Since support forum posts it seems that LinkedIn is exploring options.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” Now consider the LinkedIn profile photos of your employees. There sure is!

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” Now consider the LinkedIn profile photos of your employees. There sure is!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Only time will tell whether Google+ will complement or compete with Linkedin, Facebook, and Twitter. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Or, create a LinkedIn Group around a shared interest of your customers. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Do not pitch your products. Let customers dominate the spotlight.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Create a LinkedIn Company Profile – Take advantage of a free LinkedIn listing for your company. After we optimized our LinkedIn profile , our number of followers skyrocketed and our listing shows up on page one of Google. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. It’s true.

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Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  Yes, I do think social media can take the place of most of the functions of the company newsletter. 

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Should professional and personal identities be kept separate on social media sites? This morning, as I was browsing a YouTube Channel trying to track down a video my client made for broadcast by someone else, I ran across a semi-suggestive image. OK, “So what” , you say, “that’s pretty common.” The Thumbnail image next to the comment though was the challenging part.

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

The infographic will help you create the correct size images for your LinkedIn or Facebook cover photos, Google+ channel art or Twitter and YouTube header! Use this infographic as a reference to understand what size images you will need for your LinkedIn or Facebook cover photo, Google+ channel art or YouTube and Twitter header image. Again. What does this mean to me?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic.

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Facebook LinkedIn social media TwitterSharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Hubspot recently reported that Facebook posts using photos received 53% more Likes.  In fact imagery is one of the major reasons for the Facebook News Feed redesign. Want to see a great example of sharing photos in social media?

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

FACT] 83% of B2B marketers are using LinkedIn to distribute content. FACT] B2C marketers use LinkedIn much less frequently (51%) than their B2B peers (83%).  Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not.   TWEET THIS. TWEET THIS. TWEET THIS. TWEET THIS. CMIContent  TWEET THIS.

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4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Often one of the biggest challenges in creating social media campaigns however is spreading the word. One easy solution lies within your own assets – Specifically your employees. Content Is King!

Internet Trolls

PWB Marketing Blog

The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs.  I have begun to realize though that negative comments are becoming all too common.

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies.

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LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. There isn’t a cost to the latest changes, however in reading various LinkedIn Since support forum posts it seems that LinkedIn is exploring options.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTubeI have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide.

Social Media Posting Frequency

PWB Marketing Blog

The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?”

Social Media Posting Frequency

PWB Marketing Blog

The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?”

Internet Trolls and Blog Censorship

PWB Marketing Blog

The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship.  I have begun to realize though that negative comments are becoming all too common.

Internet Trolls and Blog Censorship

PWB Marketing Blog

The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about blog censorship.  I have begun to realize though that negative comments are becoming all too common.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Instead candidates should consider turning to Twitter after their debate to read the political conversations unfolding online, or key in on what business professionals are saying on LinkedIn? Understand where your audience is speaking, whether it is Twitter, Facebook, LinkedIn or YouTube; Listen to what your target audience has to say; React to what your audience is saying; And implement changes that better address the needs and desires of your audience. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe!

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Instead candidates should consider turning to Twitter after their debate to read the political conversations unfolding online, or key in on what business professionals are saying on LinkedIn? Understand where your audience is speaking, whether it is Twitter, Facebook, LinkedIn or YouTube; Listen to what your target audience has to say; React to what your audience is saying; And implement changes that better address the needs and desires of your audience. Believe me when I say, that this is a big deal too, especially before I’ve had my morning cup of Joe!

5 Tips to Manage Your Social Media Streams

PWB Marketing Blog

Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. Many So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” Many businesses out there are challenged by this juggling act! Yes, time is money. Once a week? Somewhere in between?

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Go beyond brand awareness & drive revenue with LinkedIn

Biznology

This webinar featuring LinkedIn expert Kristina Jaramillo gives  LinkedIn  strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. The post Go beyond brand awareness & drive revenue with LinkedIn appeared first on Biznology.

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!). 30% to 40% of my webinar registrants are from LinkedIn.  . Like this post?