| | | PWB Marketing Blog | |  Linkedin | 20 articles |
| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 9, 2011  22 Effective SEO Tips to Optimize Your B2B Website Create a LinkedIn Company Profile – Take advantage of a free LinkedIn listing for your company. After we optimized our LinkedIn profile , our number of followers skyrocketed and our listing shows up on page one of Google. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. It’s true. | PWB MARKETING BLOG AUGUST 22, 2011 Top Ten Reasons You Know You’re a Social Media Expert [Humor] So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). You subscribe to Mashable. You have a blog. | | | | | |
| PWB MARKETING BLOG SEPTEMBER 29, 2011  11 Twitter Tips for Building Business Relationships Sometimes I do a Linkedin search to get more background on my new follower and mention something that piques my interest. More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Know the norms on Twitter. | PWB MARKETING BLOG MAY 14, 2012  Social Media: The New Company Newsletter? [Infographic] They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider. Yes, I do think social media can take the place of most of the functions of the company newsletter. | PWB MARKETING BLOG MAY 14, 2012  Social Media: The New Company Newsletter? [Infographic] They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider. Yes, I do think social media can take the place of most of the functions of the company newsletter. | PWB MARKETING BLOG SEPTEMBER 19, 2011  Three Ways to Supercharge Social Media with Google Analytics Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Optimize Social Traffic. Tweet with them. | | | | | | | |
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PWB MARKETING BLOG | MONDAY, JULY 18, 2011  How We Made The Most Out Of Our LinkedIn Company Profile Page.
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PWB MARKETING BLOG | MONDAY, AUGUST 1, 2011  What Are Your First Impressions Of Google+ As A B2B Marketer?
Only time will tell whether Google+ will complement or compete with Linkedin, Facebook, and Twitter. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. Despite the huge numbers, Google+ remains invitation-only. The company is reportedly trying to lure celebrities and Hollywood stars to join the network to garner even more popularity. We’ll have to see. MORE >> -
PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011 5 Tips to Manage Your Social Media Efforts
Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011  Six Surprising B2B Content Marketing Ideas
Or, create a LinkedIn Group around a shared interest of your customers. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. widget is a good way to extend a brand into a customer’s everyday life. Do not pitch your products. MORE >> -
PWB MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012  LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” ” The thing is, looking at many of the photos on LinkedIn, I am not certain some folks are doing that. If I were giving advice to someone new to LinkedIn, I would suggest that their profile picture represent how they might look and dress for a first interview. MORE >>
- LinkedIn Photos Speak Volumes, What Are Your Employees Saying? PWB MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
- Great Example of Photos in Social Media [Infographic] PWB MARKETING BLOG | MONDAY, MARCH 25, 2013
- Can Your Customers Find Your B2B Industrial Company Online? PWB MARKETING BLOG | WEDNESDAY, AUGUST 17, 2011
- 4 Quick Tips to Help Employees Deliver Your Social Media Message PWB MARKETING BLOG | WEDNESDAY, DECEMBER 21, 2011
- More B2B Social Media Fact vs. Fiction PWB MARKETING BLOG | WEDNESDAY, APRIL 24, 2013
- Professional and Personal Social Media Identities, Should They be Separate? PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 19, 2012
- How Marketers Can Learn From Social Media In the Election PWB MARKETING BLOG | WEDNESDAY, FEBRUARY 8, 2012
- How Marketers Can Learn From Social Media In the Election PWB MARKETING BLOG | WEDNESDAY, FEBRUARY 8, 2012
- 5 Tips to Manage Your Social Media Streams PWB MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
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