PWB Marketing Blog

Trending Sources

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. LinkedIn

Does Your Content Have Superpowers?

PWB Marketing Blog

A LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTube

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.”

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.”

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

How We Made The Most Out Of Our LinkedIn Company Profile Page.

PWB Marketing Blog

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

Only time will tell whether Google+ will complement or compete with Linkedin, Facebook, and Twitter. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Or, create a LinkedIn Group around a shared interest of your customers. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences?

Ning 59

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Create a LinkedIn Company Profile – Take advantage of a free LinkedIn listing for your company. After we optimized our LinkedIn profile , our number of followers skyrocketed and our listing shows up on page one of Google.

SEO 55

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. Or joining relevant LinkedIn discussion forums and answering questions your product is a solution for? Quick, type in your company name in Google. What are the search results?

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

1) Choose a variety of social networks and use each for different purposes – Many business professionals I know do this when using LinkedIn vs. Facebook. Should professional and personal identities be kept separate on social media sites?

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

The infographic will help you create the correct size images for your LinkedIn or Facebook cover photos, Google+ channel art or Twitter and YouTube header! B2B Marketing Branding Facebook LinkedIn SEO SEO Strategy social media Twitter YouTube branding

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts.

Great Example of Photos in Social Media [Infographic]

PWB Marketing Blog

Facebook LinkedIn social media TwitterSharing photos in social media often improves the chances that posts get views. It can also help improve user engagement. Hubspot recently reported that Facebook posts using photos received 53% more Likes.

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

FACT] 83% of B2B marketers are using LinkedIn to distribute content. FACT] B2C marketers use LinkedIn much less frequently (51%) than their B2B peers (83%). Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are using social media to generate leads, connect with customers, and reach business goals.

B2C 16

4 Quick Tips to Help Employees Deliver Your Social Media Message

PWB Marketing Blog

Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. If no one knows about your being on Facebook, LinkedIn, Twitter or Google+ how will they know to look for you there? Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual.

Media 19

Internet Trolls

PWB Marketing Blog

The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Clients often ask me “How do I deal with negative comments across social media?”

5 Tips to Manage Your Social Media Efforts

PWB Marketing Blog

Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?”

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. LinkedIn social media

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube

Social Media Posting Frequency

PWB Marketing Blog

The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered!

Social Media Posting Frequency

PWB Marketing Blog

The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered!

Internet Trolls and Blog Censorship

PWB Marketing Blog

The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Clients often ask me “How do I deal with negative comments across social media?”

Internet Trolls and Blog Censorship

PWB Marketing Blog

The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. Clients often ask me “How do I deal with negative comments across social media?”

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Instead candidates should consider turning to Twitter after their debate to read the political conversations unfolding online, or key in on what business professionals are saying on LinkedIn? Understand where your audience is speaking, whether it is Twitter, Facebook, LinkedIn or YouTube; Listen to what your target audience has to say; React to what your audience is saying; And implement changes that better address the needs and desires of your audience.

How Marketers Can Learn From Social Media In the Election

PWB Marketing Blog

Instead candidates should consider turning to Twitter after their debate to read the political conversations unfolding online, or key in on what business professionals are saying on LinkedIn? Understand where your audience is speaking, whether it is Twitter, Facebook, LinkedIn or YouTube; Listen to what your target audience has to say; React to what your audience is saying; And implement changes that better address the needs and desires of your audience.

5 Tips to Manage Your Social Media Streams

PWB Marketing Blog

Managing Facebook, LinkedIn, Twitter and their blog – on top of managing their overflowing e-mail in-box, employees and day-to-day business functions. So while linking your social networks may help an audience find you, messaging on Facebook, LinkedIn or Twitter should deliver a slightly different flavor. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?”

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn doesn’t make it easy.

Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

B2B Marketing Insider

The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal.