PR Meets Marketing

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

For example, new prospects may be asking questions on LinkedIn groups, influencers are on Twitter and customers are in dedicated online communities. I originally started my career in public relations before moving into the marketing function. Throughout the years, there are several skills that I’lve picked up that have been essential to my role.

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Top 5 Marketing Skills

PR Meets Marketing

For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about the top 5 skills for marketing professionals. In reviewing the post, while some of the information still resonates, I decided to provide an updated list of skills. Digital Marketing: Previously, I had written that search engine optimization (SEO) and pay per click were key skills for today’s marketer.

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My top 5 don’ts of LinkedIn

PR Meets Marketing

When used well, LinkedIn is a powerful business networking community and tool. I personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. However, as LinkedIn members have become more aggressive with emails and connections, I evaluate each request carefully. Be bold. Be eye-catching.

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Understanding the Buyers Journey

PR Meets Marketing

In LinkedIn’s recently published eBook titled “ Rethink the B2B Buyer’s Journey “, the company surveys 6,000 marketers, buyers and salespeople to delve deeper into this topic. Per LinkedIn, most decisions are a team effort involving individuals across different departments. Image Credit: Joe the Goat Farmer via flickr. Buyers are Social.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Selling Social Media to Your Organization

PR Meets Marketing

In the PR Group on LinkedIn (must be a member to view the discussion), some asked, “How do you justify fees to clients in an era of social media?” ” I

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PRMM Interview – Bob Etheridge Grows Conference via LinkedIn

PR Meets Marketing

I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference

Five Ways to Get Hung Up On

PR Meets Marketing

In the age of LinkedIn and Google, there’s no reason you can take 5 minutes to do a quick search. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. Cold calling is probably the most difficult part of selling.

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Brave New World of Media Pitching: LinkedIn

PR Meets Marketing

From my perspective, LinkedIn has some interesting opportunities. Here's my look at LinkedIn in the brave new world of media pitching: Make Connections : LinkedIn's core purpose is to make connections - either with people you know or people you want to know. If you're seeking to connect with a journalist, you can request a "linkedin" connection to make an introduction.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Five Simple Tips for Managing a LinkedIn Group

PR Meets Marketing

One of the great things about LinkedIn is the ability to start a group around an organization or topic. In managing this group and looking at successful examples as the Event Planning and Management group founded by Julius Solaris , whom I’ve met virtually and one day will meet in person, I have these five simple tips for managing your LinkedIn group: Set Up Email Templates: There is an option to set up automatic email responses to people seeking to join the group and when they are approved. Tags: Social media LinkedIn LinkedIn Groups Any other recommendations?

The Value of LinkedIn Answers?

PR Meets Marketing

From my perspective, LinkedIn is different from other social networking sites, such as Facebook , MySpace or Reunion (disclosure: my good friend works at Reunion), in that the purpose is busines related. My goal is to specifically look at how LinkedIn Answers can provide measureable impact, especially from a business-to-business perspective. LinkedIn Answers is a forum for business professionals to ask and answer questions from the community. How many people were referred to your site from LinkedIn? Did an incoming sales prospect reference the site?

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LinkedIn Answers

PR Meets Marketing

How I Use Social Media in My Job: Part 3 - Social Networking Sites

PR Meets Marketing

Marketers are seeking to break into several social networking sites, such as Facebook , LinkedIn and MySpace. I am a member of Gooruze , a community of online marketers, but find myself participating more on LinkedIn on behalf of my company. . I hate to say this, but frankly, of all the social networking sites, organizations can be overtly salesy on LinkedIn. Conclusion.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

This will drive me to comment on relevant blogs, share my knowledge via LinkedIn answers or meet new people via Twitter. At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. Just as the momentum was gaining speed, I put on the brakes, pouring my time and energy into my work.

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Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

– Ryan Schoenefeld via LinkedIn. While Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. Conclusions.

PR Relationships:Update on Online Reputation

PR Meets Marketing

I still need to learn more about Facebook, but I'm starting to understand how Facebook differs from LinkedIn. LinkedIn - I still use LinkedIn more for business contacts as I've had this account the longest. LinkedIn's strength is when you're looking for a job or for seeking advice from peers. I use LinkedIn Answers quite a bit for a professional perspectives.

What Mistakes Have I Made

PR Meets Marketing

I think I can get carried away by focusing on one outlet versus balancing how I participate on Twitter, LinkedIn, Facebook etc. Recent Stats for Free eBook Post. . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made: . Why is this a drawback?

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Go to LinkedIn and see if there is a profile on the blogger (Note: do this with reporters and freelance writers as well). Brave New World of Media Pitching: LinkedIn. Blogger Social 2008. . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations. . Blogger Outreach”. Take advantage of it. Check out B.L. del.icio.us

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. The responses were varied and unexpected in many ways. Based on those responses, I believe the following will be the top three marketing challenges in the coming year: . Budget Woes. Budget is definitely one concern for marketers. Customers Rule. Getting More out of Less.

Is Twitter Just a Popularity Contest?

PR Meets Marketing

I posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. Whereas on LinkedIn, people could stumble upon the question over a period of hours and days. . technorati tags: Conversation Facebook LinkedIn Twitter Social Media. tags: Conversation Facebook LinkedIn Twitter Social Media. Which was the best?

Revisiting PR Firms and Social Media

PR Meets Marketing

47 firms had a Facebook presence, while 38 had LinkedIn. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. . Tags: pr pr firm Twitter Social media public relations PR agency LinkedIn Blog Facebook The response to my post on which PR firms ha s d a social media presence was, well, more than I expected. 50 firms have blogs.

I am Joseph Jaffe

PR Meets Marketing

Yet, the true power doesn't lie in the applications we use - blogs, Twitter, Facebook, LinkedIn, etc. In early April, my husband and I attended the Blogger Social in New York. This was a great event, meeting all these great bloggers. What was extra special is the support that this community provides to one another. This organization was inspired by Susan Reynold's fight against cancer.

Response to Comments regarding “Would YOU Trust a PR Firm without a Social Media Presence with Your Social Media Programs”

PR Meets Marketing

Yes agencies should strive to have a presence of their own but not having a presence on Twitter or LinkedIn for their corporation is not a good measurement — at all. technorati tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. icerocket tags: PR PR Agency PR Firm Public Relations Social Media Twitter Blog Facebook LinkedIn. . Tags: pr pr firm Twitter Social media public relations PR agency LinkedIn Blog Facebook del.icio.us

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. I used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. 39 agencies had blogs; 28 had Twitter profiles with one having a hashtag but no Twitter profile; 35 agencies had Facebook Group pages with two establishing fan pages; and 25 had LinkedIn Group pages while two created company pages. .

Using Social Media: Part 6 - Measurement

PR Meets Marketing

For example, Twitter is quickly becoming a driver of traffic to my blog or answering a question on LinkedIn can lead to an inquiry about your services. I would think that the same value can be applied to Twitter, LinkedIn and Facebook. technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. Copyright 2007 by noblelgnoble. This is the sixth post in a 6 part series on how I using social media. Measure What Counts. Tweetburner. Conclusion.

Let the 2008 Trend Lists Begin

PR Meets Marketing

Year of LinkedIn from Anne Zelenka of GigaOm - Pe rsonal comment - this truly depends how LinkedIn maneuvers to "catch-up" to the other social networks. It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Will news be broken via Facebook or other similar tool, that will be interesting to see. . to top bloggers (i.g.

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Brave New World of Media Pitching: Facebook

PR Meets Marketing

Summary: Twitter, LinkedIn and Facebook. I posted my question on Twitter and LinkedIn. I overwhelmingly received more responses via LinkedIn. For LinkedIn, people are leveraging it as a business networking tool. I think Lewis Green of BizSolutionsPlus said it best in his response: “I think LinkedIn and Plaxo Pulse are better social networking sites for non-invasive marketing and PR, which is the only way we should be promoting our brands within the social networking and social media worlds. Read LinkedIn responses to “How do you use Facebook for PR?”.

Sourcing Leads from Twitter: Good, bad and ugly

PR Meets Marketing

In the end, just because you track down a possible lead on Twitter, Linkedin, or some other way, there are certain best practices that sales folks need to practice. This morning, I sent out a tweet asking for feedback about press release newswires. A few hours later, I received an email from a company regarding news monitoring service. To protect the innocent, the email started: Cece, thank you for your interest in [company]. Here’s some basic information. Curious, and partially to keep a mental note for future reference, I asked how I demonstrated interest in the company.

Social Media: Where Does Sincerity Fit in?

PR Meets Marketing

Because the formality of email pitching gives way to the profile, pictures and personality portrayed in our LinkedIn or Facebook pages. Technorati Tags sincerity pr, blogging social media Fast Company, LinkedIn, Facebook, public relations, marketingI've read a lot about transparency and authenticity being key in this increasingly open and social world. I started wondering how sincerity fits into the picture. . The assumption is that transparency and authenticity will automatically equate to sincerity, but this may not always be the case. Or truly sincere but perceived otherwise.

Good News - Did Social Media Have a Role in Getting Me My Job?

PR Meets Marketing

This goes for Facebook and LinkedIn as well. and efforts on LinkedIn are starting to drive interest for him. . Click to see video about new job. I decided to record my first video to let everyone know that I have been able to find a job. For those who read my post about me and my husband being laid off here and on my other blog , this new job does alleviate a lot of pressure on us. While my husband hasn’t secured a position, he has some interesting opportunities percolating. Social media is similar. I’ve told friends that a blog is your new resume.

Book Review: Me 2.0 by Dan Schawbel – Personal Branding to the Millennials

PR Meets Marketing

This means getting thousands of Twitter followers, Facebook friends, contacts on LinkedIn, etc. First, let me tell you, reading this book made me tired and glad that I’m part of Generation X. Don’t get me wrong, I agree with Dan Schawbel , author of Me 2.0 and personal branding guru, that personal branding is more important than ever to differentiate yourself from the crowd. . I’m just amazed at how much Dan has done all by the age of 25! . Personal Branding – Not Just for Millennials. Me 2.0 Everyone else – how to take your passion and become a rock star. . .

Top Ten 2008 Posts – From Beijing to Public Relations

PR Meets Marketing

Brave New World of Media Pitching: LinkedIn. As we’re all recovering from our New Year celebrations, I checked to see what the top posts were 2008. And here they are: . Off topic: Beijing Olympic Torch Relay. Let the 2008 Trend Lists Begin. Sales Lead Generation Cycle: PR’s Role. Lunch or Networking? Oracle Lunch 2.0. The New Era of Reputation Management. Astroturf Burns! PR Agency - Retainer Becoming More Popular. Search and Find - SEO Your Press Release. Additional Twitter Tricks – Twhirl. Have a great new year! .

Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events

PR Meets Marketing

I’ve been noticing an interesting trend in my LinkedIn discussions recently. InXpo Office Space. People are concerned about the decline of attendance at physical events or the outright cancellation of these events. Event organizers from publishers to corporate planners are struggling with how to maintain relevancy at a time when the bottom line is ruling decisions about corporate events. . . Part of this is due to the heightened scrutiny on how financial institutions are spending money since the financial meltdown. Are Virtual Events the Answer? . Questions to Ask. . del.icio.us

PRMeetsMarketing Weekly Articles: November 15, 2007

PR Meets Marketing

regarding the value of social networks , specifically LinkedIn. Technorati Tags: Best Buy , blog ethics , conversational marketing , Customer Service , inmedia , media lists , LinkedIn , Paul Dunay , press conference , Scoble , social media , social networks , tagging , Todd Defren My apologies - I am having the damndest time getting the links to work. You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information is integral part of social media. Nahhh - I was just kidding! Barrons.

Online Reputation Management: Trackur

PR Meets Marketing

I also didn’t see any Twitter or LinkedIn results for my company. . Previously, monitoring one’s corporate reputation was much more difficult - you had to get physical copies of the articles and paste the articles onto paper. Yes - I’ve been in PR THAT long! LexisNexus then made the job easier with electronic clippings. Now, with blogs, Twitter , electronic archives of print articles and plethora of online communities, there is much much more to monitor. . So I was curious to try out Andy Beal’s Trackur service. General Search. Trackur is pretty simple to use.

Upcoming Events: Will U Be There?

PR Meets Marketing

So I'm planning to attend a few events this month. Let me know if you'll be there too. Linked In Q&A: Fake Steve Jobs with Guy Kawasaki. When: 6:00 pm Pacific. Where: Computer History Museum @ 1401 N Shoreline Blvd., Mountain View, California 94043 US. Cost: Free. TechCrunch Boston. When: 6:00 - 11:00 pm Easter. Where: The Estate, 1 Boylston Place, Boston, MA 02116. Cost: $10. Currently sold out. Monitor the TechCrunch blog for tickets to be released. I believe there are only 200 left. CenterNetworks Big Boston Brunch. When: 10:30 - 1:00 pm Easter Where: Intercontinental Boston

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PR Pitch Review: Advanta’s Ideablob Part 2

PR Meets Marketing

2. Take a page from LinkedIn : Have the asker rate the responses, which reflect back on the mentors. I previously posted about the PR pitch and program around Advanta's Ideablob.com site. As part of the email I received, Advanta representative Erick also asked for my opinion about the site. Ideablob is a site where entrepreneurs can submit business ideas for review. The unique aspect is that $10,000 is awarded to the idea that receives the most number of votes by registered users. Each user is allowed only one vote per month and once during the final monthly showdown. Explore.

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