| | | Paul Gillin | |  Linkedin | 26 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN OCTOBER 11, 2012 15 Tips for Getting the Most From LinkedIn Groups I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. to-B LinkedIn social networks | PAUL GILLIN SEPTEMBER 6, 2011  The Trouble with Klout Schwartzman has 44 recommendations on LinkedIn, while Berry has three. influence Social Media Clay Shirky Eric Schwartzman Klout linkedin Marc Andreessen Megan Berry TwitterEstimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The more I look at it, the less I like it. Beyond Followers. | | | | | |
| PAUL GILLIN APRIL 13, 2011  How to Promote an Event with Social Media Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Post a description and link in relevant groups on LinkedIn. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn. m sure I haven’t covered all the possibilities, so please contribute your ideas as comments. Events of all sizes. Do that. | PAUL GILLIN JUNE 24, 2010  How to Calculate Social Marketing ROI This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. They include Indium Corp., EMC Corp. | PAUL GILLIN AUGUST 4, 2011  Facebook Can Work for B2B Marketers, But You Gotta Know the Rules In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Let’s look at some examples of what they do well. Respond. | PAUL GILLIN APRIL 18, 2012 Facebook, LinkedIn and Twitter in Plain English I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.” This makes LinkedIn a compelling new tool for professional networking and lead generation. | | | | | | | |
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PAUL GILLIN | THURSDAY, MAY 27, 2010 The Power of B2B Communities
Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? MORE >> -
PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011  Direct Marketing Doesn’t Have to Suck
With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Both turned out to be promotions for companies exhibiting at the conference. One employs people to hand-address envelopes so that they appear to come from a friend. MORE >> -
PAUL GILLIN | THURSDAY, MARCH 10, 2011  The Other Social Network
Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. LinkedIn has evolved far beyond its roots as a professional networking service. MORE >> -
PAUL GILLIN | WEDNESDAY, JULY 18, 2012 Great Free E-book on How to Get the Most From LinkedIn
I love LinkedIn. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn. Getting The Most out of LinkedIn from Alan Belniak. B2B LinkedInIt may not be as fun as Facebook, but it has so much utility, particularly for B2B professionals. picked up a bunch of tips from it, and I teach seminars on this topic! MORE >> -
PAUL GILLIN | THURSDAY, OCTOBER 7, 2010  Social CRM: Curb Your Enthusiasm
For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. encourage you to restrain your enthusiasm. It seems only natural that online social interactions should be part of this profile. right. What’s more, it would be pointless. MORE >>
- How to Run a Great Dinner Meeting PAUL GILLIN | WEDNESDAY, APRIL 4, 2012
- Two B2B Social Marketing Initiatives Worth Checking PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
- B2B Blogging Gets Publishing Discipline PAUL GILLIN | THURSDAY, MARCH 24, 2011
- How Much Should You Pay For Content? PAUL GILLIN | THURSDAY, JUNE 9, 2011
- IBMer: ‘Social Selling’ Is a Sales Process in Itself PAUL GILLIN | FRIDAY, APRIL 27, 2012
- What Social Media Marketers Should and Shouldn’t Do PAUL GILLIN | TUESDAY, JUNE 18, 2013
- Interesting Threads in Dell’s 2013 Social Media Predictions PAUL GILLIN | WEDNESDAY, FEBRUARY 27, 2013
- Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals PAUL GILLIN | WEDNESDAY, FEBRUARY 20, 2013
- The Wisdom of ‘We’ PAUL GILLIN | TUESDAY, NOVEMBER 8, 2011
- An Intelligent Approach to Influence Measurement PAUL GILLIN | MONDAY, AUGUST 6, 2012
- The Appeal of B2B Social Networks PAUL GILLIN | WEDNESDAY, JUNE 9, 2010
- Surveys Show ‘Social Business’ Concept Gaining Traction PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
- ComScore Data Illustrates But Also Obfuscates PAUL GILLIN | THURSDAY, MARCH 1, 2012
- CareOne Cashes In On Community PAUL GILLIN | MONDAY, FEBRUARY 7, 2011
- Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies PAUL GILLIN | FRIDAY, JULY 15, 2011
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