Paul Gillin

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The Trouble with Klout

Paul Gillin

Schwartzman has 44 recommendations on LinkedIn, while Berry has three. influence Social Media Clay Shirky Eric Schwartzman Klout linkedin Marc Andreessen Megan Berry TwitterEstimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The more I look at it, the less I like it. Beyond Followers.

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results. Why would I want to be on Twitter? Sound familiar?

How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. I think they’re worth sharing.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.” This makes LinkedIn a compelling new tool for professional networking and lead generation.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

How to Promote an Event with Social Media

Paul Gillin

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Post a description and link in relevant groups on LinkedIn. Promote a newsletter sign-up page on Twitter, Facebook and LinkedIn. I’m sure I haven’t covered all the possibilities, so please contribute your ideas as comments. Events of all sizes.

How to Run a Great Dinner Meeting

Paul Gillin

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. Get a round table. Round tables avoid this. Know when to end.

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The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. LinkedIn has evolved far beyond its roots as a professional networking service.

How Much Should You Pay For Content?

Paul Gillin

There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? Like most things in life, it depends. Media Dividend.

BtoB 75

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. Have metrics in place to measure results. Be helpful and sales will come.

B2B Blogging Gets Publishing Discipline

Paul Gillin

All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level.

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

advertising B2B Facebook influence innovation LinkedIn marketing Social Media Anita Campbell ann handley Gaurav Mishra Geoff Livingston Lee Hopkins Lee Odden Michael Brito Philip Sheldrake Ray Wang Rohit Bhargava Shel Israel Toby Bloomberg Valeria MaltoniI happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. I agree completely. The more I use G+, the more I like it.

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. We didn’t think of it as social selling; we thought of it as improving sales productivity,” Burnette said of the pilot. “It It was about returning value and time to our sales teams for their time invested.”.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video. A couple of notable B2B efforts have caught my eye recently that I wanted to share. This is a commerce play, incidentally. It respects its audience.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Let’s look at some examples of what they do well. Respond.

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How to Calculate Social Marketing ROI

Paul Gillin

This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. They include Indium Corp., EMC Corp.

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

The low numbers for LinkedIn and Twitter look surprising, particularly when compared to Facebook, Pinterest and Tumblr , but keep in mind that Twitter and LinkedIn are professional networks that are optimized for efficiency. Many LinkedIn members choose to receive messages as e-mails and only visit the site when necessary. It does that very well. Give credit to Facebook.

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. The concept has gained momentum in the form of “intranet 2.0″

Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value

Paul Gillin

Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. What’s more, 12% of American companies plan to hire a full-time blogger in 2014.” ” Holy cow! Blogging is one of the oldest forms of social media and is not generally considered a high-growth field.

Great Free E-book on How to Get the Most From LinkedIn

Paul Gillin

I love LinkedIn. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn. Getting The Most out of LinkedIn from Alan Belniak. B2B LinkedInIt may not be as fun as Facebook, but it has so much utility, particularly for B2B professionals. I picked up a bunch of tips from it, and I teach seminars on this topic!

CareOne Cashes In On Community

Paul Gillin

Customer communities aren’t for everyone, and in the age of Facebook and LinkedIn, you actually need a compelling reason to start your own. CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. She would do no such thing.

Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals

Paul Gillin

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. blogging corporate Corporate Blog Facebook LinkedIn marketing Research Social Media social networks Fortune 500 Inc.

LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives

Paul Gillin

” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.” LinkedIn Tips linkedin A student in one recent Profitecture class sent me an interesting question, so I thought I post the answer here. “How do you find the balance between marketing yourself and sounding full of yourself?” ” she asked. “I think there is a thin line.” I looked up the profile you sent me based upon the distinctive terms in the headline, and the profile was clearly not intended to be funny.

Direct Marketing Doesn’t Have to Suck

Paul Gillin

With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Both turned out to be promotions for companies exhibiting at the conference.

Social CRM: Curb Your Enthusiasm

Paul Gillin

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. I encourage you to restrain your enthusiasm. right. What’s more, it would be pointless. anything.

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The Wisdom of ‘We’

Paul Gillin

Facebook and LinkedIn already make polling easy, and Quora is awash with questions about recommended vendors. My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It’s also got the staff hopping to maintain the coveted top position. But it also keeps us on our toes.

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An Intelligent Approach to Influence Measurement

Paul Gillin

About the only major source Gnip doesn’t have is LinkedIn, which keeps its profile information close to the vest. Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number. Victory will go to the swiftest.

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Here’s a sampling of what I’ve been talking about.

Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 1, 2015. 22, 2014. 15, 2014. 16, 2014.

The Appeal of B2B Social Networks

Paul Gillin

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Wiley & Sons: Online communities are a bit of a paradox. The key is to get members to want to participate.

The Power of B2B Communities

Paul Gillin

Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you?

SMB 2

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. Check out the infographic to learn more insider tips about LinkedIn marketing straight from the source.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs. Stop!

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?