LinkedIn, however, sees a significantly higher spend from B2B marketers (39%) than from B2C marketers (only 23%). 67% of B2C marketers said they generated leads from Facebook, 43% generated leads from Twitter, and 21% generated leads from LinkedIn. For B2B marketers, LinkedIn generated the most leads (44%) compared to 39% for Facebook and 30% for Twitter. In terms of generating sales, 39% of B2C marketers got sales from Facebook, 19% from Twitter and 9% from LinkedIn. For B2B marketers, 23% generated sales from LinkedIn, 19% from Facebook, and 14% from Twitter. MORE >>

Follow him on Twitter @NZgon and Linkedin. The Cream Has Risen to the Top - Again! It's that time again to recognize a fresh new crop of Salesforce MVPs. This marks the 6th class of MVPs and the talent just keeps getting stronger and stronger. Not only are there 14 brand new MVPs, but 32 have been re-rewarded MVP status. The MVP Program has been around since December 2011 and recognizes exceptional individuals from within the Salesforce Community for their leadership, expertise and ongoing contributions. Nash is a Certified Salesforce Developer and Certified Salesforce Administrator. MORE >>

In today’s world of hyperconnectivity, changing the “cold” in cold calling to more of a “warm” call can be as simple as learning a little about your prospect by connecting via LinkedIn or Twitter. Click on the video above to hear what our speakers had to say. Derek Singleton of Software Advice -- a site that reviews sales force automation technologies -- recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today. But what does this mean? MORE >>

Connect with him on LinkedIn or Twitter @bluecontra1. Article by Cale Helmer (Quality and Training Manager, OnPath). hate failing. hate putting my effort into something that doesn’t pan out. may not know you, but I hate it when you fail too. But not for the same reasons you might expect. You see, I don’t really care that you missed a deadline or a goal or a personal milestone in your life. Couldn’t really give a hoot. You see, it’s not the act of failure that I hate. hate the ego stroking people do when they admit that they failed at something. At least I was honest. Oh please. SHUT UP. MORE >>

Follow him on Twitter @sthornton or connect on LinkedIn. For perspective, I think HubSpot Co-founder Dharmesh Shah probably put it best at the time in a LinkedIn Q&A when he said (in 2009); “I don't think we compete with the current marketing automation players in the same way the iPhone does not compete with a Canon digital SLR. Follow him on Twitter @sthornton or connect on LinkedIn Article by Scott Thornton, Program Architect at OnPath. But not quite marketing automation. No doubt, HubSpot is an incredibly powerful platform. MORE >>