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Sell Me This Pen. Some Advice for Technology Marketers

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came across this update on LinkedIn which inspired this post.  Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! Sell Me This Pen. It’s a very easy role playing exercise. The post Sell Me This Pen.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

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This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Sales and Marketing 1) The Disconnect with LinkedIn Executives and the Rest of Us. What’s LinkedIn’s vision you ask? LinkedIn wants us to see them as the network for creating economic opportunity for all members.

Mi6 Agency’s Top Charts for February 2016

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Who should connect with contacts within a customer account on LinkedIn? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. You can join our forum here. Week of February 1st. Discuss this chart.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

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Translate this to Twitter or LinkedIn. If they do follow a few of your employees will all of them start direct messaging them on Twitter, sending connection requests on LinkedIn and then friending them on Facebook? How the Influencer uses Periscope or Anchor should differ from how they use LinkedIn or Twitter. What key issues are facing marketing and security leaders today?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

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Is Twitter now the number one choice, over LinkedIn, for sales and marketing professionals? In “ 3 Reasons Twitter Has Dethroned LinkedIn ” Kevin Hurley tells us why, in his mind, Twitter is now the most popular social network for sales and marketing professionals over LinkedIn. Chances are better that they are on LinkedIn over Twitter.but check both. Technology. Suite.

Should My CEO be on Social Media?

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There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. 29:33 Learn more about Dr. Leslie Gaines-Ross:   Corporate Bio | Blog | LinkedIn | Twitter. Blog Featured CEO LinkedIn Social Media Social Networks TwitterCue the music. Source | Lyrics ]. What is a “Social CEO?".

Linkedin for B2B Marketing

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Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Mostly connecting with clients and partners, outbound syndication (sharing stuff), discussions, etc. I use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. I’ll admit it…I use it to troll for contacts…don’t see much value elsewhere. You can also determine company size -> competitive reserarch. I’m in talks right now with a prospect I met on LinkedIn.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

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This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? One of his three reasons is that sponsored updates on LinkedIn are exactly what users (members) are looking for.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Twitter for B2B Marketing

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Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. Twitter works great for “keeping in touch&# and getting new engagements better than Linkedin. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Learn more here ). Meet people.

Social CRM for Small Business

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Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. It’s the next generation customer relationship management system, or social CRM, if you will. love it!

Mi6 Quick Tip #2

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Using Linkedin To Generate Web Traffic. If your employees are on Linkedin ask them to spread the word! Ask them to “post an update” on their Linkedin profiles promoting a new blog post, a special offer or an interesting piece of news. They promote or share their content through Linkedin profile updates as shown below. Maybe promote new offers? To Consider. Related Posts.

Tips 39

Mi6 Quick Tip #5

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Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? In addition to contact information (hidden in this shot) Nimble streams all communications that Jon and I have via email, Twitter, Facebook and Linkedin. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Picture too blurry?

Tips 43

What was Linkedin Thinking?

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Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. Since the beginning we’ve used the Linkedin group for new member welcomes and introductions , for discussions, conversations and to make connections. So What Should Linkedin Do?

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Stop Thinking Leads and Lists.Start Thinking Networks

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Enjoy! 1) 5 Steps to Connecting with the Movers and Shakers on LinkedIn | Source: Social Media Today. Some good advice on how to approach people on Linkedin when asking to connect with them. Blog Fave Five Posts Featured Content Marketing Linkedin network development NimbleSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. Our Favourite Posts for Week of Feb 13, 2012. See #5 below).

Inbound vs. Outbound: What’s Better?

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Other charts, which I’ll feature in future posts, show whether leads are being generated via Linkedin, Twitter and Facebook. Let us know your thoughts below, or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

B2B Company Websites

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Are corporate websites losing out their own Facebook pages? I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. Content goes out to outposts – Youtube, Facebook, Linkedin, Slideshare, etc. I’m thinking of @guykawasaki ‘s example where he chose a FB fan page instead of website. B2B Chat Summary: Linkedin for B2B marketing. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). Ditto that.

Mi6 Quick Tip #8: Custom Groups

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Linkedin is the primary public social network for making connections and engaging with business professionals. One real world example of how Philip’s is using Linkedin to engage with their market is their Philips Medical Professionals of Healthcare IT World Linkedin group (screenshot below). Watch an Interview About This Linkedin Group. Linkedin for B2B Marketing.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Mi6 Quick Tip #7

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This isn’t to say that you or your company should go hog wild and hang social media icons on your site, set up Twitter accounts for all your employees, get a Facebook Fanpage and start a Linkedin group. How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Okay, it’s time to roll our sleeves up and make this happen. Are they bloggng?

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B2B Marketing Framework

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Business Development , from a B2B marketing perspective, is all about creating word of mouth, getting found through search and participating in conversations in Linkedin, Twitter and Facebook. Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework.

Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity

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In “ The 4 Things It Takes to Succeed in the Digital Economy ”, Lindsey Anderson [ Twitter ] and Irving Wladawsky-Berger [ LinkedIn ] stress that digital is the economy and no longer just a part of the economy. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite.

Herding cats: CRM, Social CRM, Data Hygiene & more

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You can follow along here and they also have a Linkedin group as well. A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. The best way to experience this is to participate live every Thursday from 8 to 9pm Eastern Timezone. But, in case you miss one the folks at B2B Marketing Asia , have curated some of the chats using Storify. Thanks for doing this! So, let’s see what they had to say about CRM, Social CRM, Data Hygiene and more!

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Apple Taking a Bite Out of Facebook and Google

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Great advice from Ried Hoffman, founder of Linkedin, on the importance of building a professional network, the role strong and loose ties play and how you need to think of others before yourself. 3) Will an Incubator Help Your Business Take Off? Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012, we will focus on: technology trends, community and network development & B2B marketing. Source: Techcruch.

Ready for the Empowered Customer?

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Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. This video is about how marketing organizations can evolve to meet the needs of the “empowered customer”. Video Timeline.

Social Media Sponsorship Metrics

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Let us know your thoughts below, or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. We will pick a chart each day and add our thoughts and insights.

March Mi6 Chart Toppers

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use Facebook, Linkedin and Twitter (Source: Wedbush Securities via @eMarketer). Twitter is second with 16.4% and Linkedin is third with just under 12%. #4 Chart: What’s Happening on Global 100 Companies Facebook pages as of Jan 2011 by region (Source: Burson-Marsteller via @eMarketer). There are links below to some cool infographics that provide in-depth demographic information for Facebook, Twitter and Linkedin. Twitter and Linkedin are in a horse race of mediocre growth and Facebook rules.yet again. The Value of Being Linkedin. March 2011. Tweet.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

How to Share a Linkedin Discussion

MI6 Marketing Agency

Mi6 Quick Tip #9: Why & How to Share a Linkedin Discussion. A new buzzword you may hear is “engagement” and that it’s the “next big thing”. For example, a new way to “engage” is to share Linkedin discussions with people to help them learn and discover. Post to Groups: you can select other Linkedin public and private groups that you want to share the discussion with.

Something Linkedin Needs to Fix Now

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Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. I’m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. Company Page is essentially your Linkedin outpost for your company. Step 4: Linkedin confirms account has been removed.

January Mi6 Chart Toppers

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We believe that professionals should used Linkedin to share content with their connections because it can be channeled to individuals, groups and shared as a status update. #4 Chart: Top 9 Social Media Tactics Used by #b2bmarketers (Source: @JenLDoyle from @MarketingSherpa). January 2011. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Tweet.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

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Slides 24-26: Cited research, additional resources from Mi6 and invitation to join Mi6 Linkedin Group: B2B Marketing Professionals Peer Network. Feel free to join our Linkedin peer networking group. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. What this Brief Covered.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Top Posts This Week

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Linkedin kicking Facebook’s butt? The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Here’s the posts he read, annotated and shared last week. Top Marketing Posts for Week of June 20, 2011.

BtoB 16

More of Us Using Social Networks Daily

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Blog Chart of the Day Featured Charts Facebook Linkedin Social Networking Social Networks Trends TwitterThe Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Our readers comprise of entrepreneurs, business owners, marketing, sales and business development professionals. Some observations about this chart.

What’s the Deal with Venture Capital Funding?

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Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. Moderator [ Linkedin ]. An Angel, VC and Accelerator Provide Insights. An interesting interview with an angel investor, venture capitalist and managing director of an Accelerator regarding startups, investment options and where things are headed. They are great people to listen and learn from.

Facebook: Do Marketers “Get it”?

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Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.