Marketing Interactions

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What Happens When B2B Buyers Start Using ChatGPT?

Marketing Interactions

Oh, and if you think I’m just worrying for no reason, Mark Schaefer posted this on Friday on LinkedIn: When asked what the prompt was, Mark responded, “Who are the top 20 marketing experts?”. Then factor that into your marketing strategy and in how you create buyer-driven experiences moving forward.

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Why B2B Marketers are Critical to Revenue Operations

Marketing Interactions

Edelman/LinkedIn ). Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process.

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Point of View in B2B Content Changes the Game

Marketing Interactions

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. The noise is deafening. And much of the B2B content produced is leaving buyers cold. Their findings gave me pause.

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

He posted about his view on LinkedIn and stirred up quite a conversation.). Jay Baer , founder of Convince and Convert, agrees: “Sales reps need to know that buyers will get educated before they spend money, period. Sales has the opportunity to DO that education via content…”. (He

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Use B2B Buyer Persona Types for Ease and Effectiveness

Marketing Interactions

However, they are also the business professionals interviewed the most, who participate in round-table discussions, speak at conferences, write articles published on LinkedIn, in industry publications, or Medium. They aren’t likely to take a call to be interviewed for your persona project.

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Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. Look for the following: Time spent in career and time spent in persona’s role. Changed jobs a lot vs. climbed the ladder at the same company. Type of college degree.

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

I read an interesting exchange on LinkedIn recently. The post asked about how sellers engage with prospects who don’t yet either know they have a problem or understand the problem or how they want to solve it.