Marketing Craftmanship

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Should Companies Manage Their Employees’ LinkedIn Profiles?

Marketing Craftmanship

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

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How to Grow Your B2B Firm by Making Every Employee a Sales Rep

Marketing Craftmanship

To showcase their credentials, every client-facing employee should maintain a complete and up-to-date biographical profile on the company’s website and on LinkedIn.

B2B Sales 130
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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

A LinkedIn Profile that Mirrors Your Website: LinkedIn has become an important market research and due diligence tool for all industries. To leverage this online exposure, and because LinkedIn can drive traffic to your website, your company’s LinkedIn profile should have the same look and feel as your website.

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Branded Interviews: Your Pathway to “Enlightened”? Thought Leadership

Marketing Craftmanship

Guest comments should not mention or promote your business in any way Published on a quarterly or bi-monthly basis; distributed to clients, prospects and referrals sources; and promoted on LinkedIn…ensuring top-of-mind awareness with target audiences Valuable due diligence assets for your sales team to use with prospects Inherent 3rd party endorsements (..)

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The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.

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Marketing Craftmanship - Untitled Article

Marketing Craftmanship

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”.

SME 100
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Do Most CEOs Lack Social Skills?

Marketing Craftmanship

LinkedIn is the most popular social media site among Fortune 500 CEOs, with 26% on the network, compared to just 20.15% of the U.S. Of that group, ten Fortune 500 CEOs have more than 500 LinkedIn connections, while 36 CEOs have 1 LinkedIn connection or none. In comparison, more than 50% of the U.S. general public.

PR 100