| | | Loopfuse | |  Linkedin | 29 articles |
| Page 1 of 1 | Previous | Next | LOOPFUSE OCTOBER 17, 2011  Marketing Automation Blueprint - The Ultimate "How To" Guide You can connect with Tom on Linkedin or follow him on Twitter @opsview. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. Also be sure to check out Tom talking about the impact LoopFuse made at Opsview in this video. Tough call? Yes, but this is how I did it. Setting the scene. When I started at Opsview the sales team was very small. | LOOPFUSE NOVEMBER 2, 2010 How To Job Hunt Like a Spy (Part 3) Share this on LinkedIn. Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange. Since there is a lot of very useful information in this article, I thought I would share some highlights. Below is an excerpt from the article on “Branding Do’s and Don’ts&# …… Your website will communicate information about you and the products or services you offer. Your “brand” is your company’s identity (company name, logo, slogan, etc.) and more importantly, the qualities people associate with it. Implications. | | | | | |
| LOOPFUSE MAY 4, 2012  Should you accept personal email addresses on your sign up forms? Nimble , Rapportive (now part of LinkedIn), Gist (now part of RIM), and even FullContact can give you a quick, on-demand view of someone’s true social profile. In a word, yes. In an on-demand, try before you buy world excluding an email address because it is from Gmail vs. a branded domain is a big mistake. What do you think? What do you do at your company? | | LOOPFUSE NOVEMBER 1, 2010  4Cs of B2B Marketing: Campaign, Customer, Channel, Content Share this on LinkedIn. When I originally had the idea to write this post, I decided to focus on our new marketing automation platform release and how the menu system had changed. soon realized that the real story was not product-specific, but the underlying reason for the change; To align a menu system with how business-leaders today think about online marketing and sales. Tweet This! | LOOPFUSE JANUARY 4, 2012  Marketing automation services are the rocket, but content is the fuel How many times was your content posted to Facebook, tweeted in Twitter, discussed in LinkedIn? This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Russell is a presenter at the 2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). question. Put another way…. | | | | | | | |
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LOOPFUSE | WEDNESDAY, JUNE 30, 2010  Why Free? Why Now?
We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Why Now? The timing of this move is based on several factors. Why Free? Why Now?&# MORE >> -
LOOPFUSE | THURSDAY, NOVEMBER 4, 2010  B2B Marketing: Where does the Funnel begin?
Since customers are able to find your content via different channels (twitter, google search, PPC ads, linkedin, youtube, etc…), it is paramount to include inbound marketing whenever we discuss the marketing and sales funnel: Inbound Marketing and Marketing Automation Funnel. Share this on LinkedIn. In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. complete view of marketing campaigns is impossible without the ability to analyze customer-content interaction data. MORE >> -
LOOPFUSE | WEDNESDAY, NOVEMBER 10, 2010  Marketing Automation is too complicated for Free
Share this on LinkedIn. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing. Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out. I couldn’t agree more, but not for the reasons they spread. LoopFuse simplifies Marketing Automation. At the core of the issue, there needs to be a distinction between product and process. Designing automated marketing processes can be difficult. Tweet This! Share this on Facebook. MORE >> -
LOOPFUSE | FRIDAY, NOVEMBER 12, 2010  Taking Your Website to the Next Level: Getting your Website Built
Share this on LinkedIn. Continuing with tips Taking Your Website to the Next Level , below is an excerpt from the article on “Getting your Website Built”……. It’s common for medium to large-sized companies to spend anywhere from $20,000 to $500,000 on a website design and development effort. These projects often involve specialized web and creative marketing consulting firms that perform the analysis described above and then design and build a site to fit the need. Create an “Information Architecture”. In its simplest form, it’s pretty much the menus on the website. Creating Forms. MORE >> -
LOOPFUSE | WEDNESDAY, JUNE 6, 2012 [Webinar] Leveraging Connection Intelligence with IntroRocket
How it works : IntroRocket’s subscription service allows individuals to aggregate contacts from various sources ( LinkedIn and Facebook for example), share connections with trusted colleagues, and instantly see information about the Connection Strength between individuals. We love products that help sales and marketing professional do amazing, innovative things and are planning a discussion with IntroRocket CEO Michael Leeds on Thursday, June 14 at 1pm ET/10am PT to do just that. We plan on doing a quick demo then taking your questions, so please join us for this 30 minute webinar! MORE >>
- Who is following your digital footprints? LOOPFUSE | THURSDAY, JULY 29, 2010
- Get big by starting small (Identify Niches) LOOPFUSE | THURSDAY, NOVEMBER 11, 2010
- Taking Your Website to the Next Level: Setting a Website Strategy LOOPFUSE | MONDAY, NOVEMBER 8, 2010
- Leveraging Connection Intelligence [video] LOOPFUSE | THURSDAY, JUNE 14, 2012
- How you can make life easier for your sales team « Loopfuse. LOOPFUSE | FRIDAY, SEPTEMBER 3, 2010
- WEBINAR: LoopFuse 101 for your Sales Team LOOPFUSE | TUESDAY, NOVEMBER 9, 2010
- Real-Time Reaction LOOPFUSE | TUESDAY, NOVEMBER 9, 2010
- Unto Death Do Us Part (Go, No-Go) LOOPFUSE | WEDNESDAY, NOVEMBER 3, 2010
- First and Only Marketing Automation Solution with Inbound Marketing LOOPFUSE | WEDNESDAY, NOVEMBER 3, 2010
- One-To-One Connection LOOPFUSE | MONDAY, NOVEMBER 1, 2010
- Buying Framework LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
- Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- loopfuse with linkedin Integration LOOPFUSE | THURSDAY, APRIL 16, 2009
- Congratulations to Zimbra LOOPFUSE | FRIDAY, MAY 29, 2009
- What is LoopFuse? « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | MONDAY, AUGUST 17, 2009
- What is loopfuse? LOOPFUSE | MONDAY, AUGUST 17, 2009
- What's in Your Wallet? LOOPFUSE | THURSDAY, OCTOBER 8, 2009
- Is Your Social Media Marketing Accountable? LOOPFUSE | MONDAY, DECEMBER 14, 2009
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