LeadSloth

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Are You Old Enough for Inbound Marketing?

LeadSloth

So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?&#. LinkedIn showed this poll to randomly selected marketing professionals who work in the Tech Industry. Tags: inbound marketing inbound marketer linkedin market research poll survey. Overall Results.

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Social Media for B2B Lead Generation

LeadSloth

I decided to limit myself to Blogging, LinkedIn and Twitter. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. “The benefit of LinkedIn is that it is a business-focused social network, so it’s usually a source of very qualified leads.&#.

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight.

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Marketing Automation Monday

LeadSloth

Join the LinkedIn Group. Saad started the Marketing Automation Association LinkedIn Group a while ago, and all future events will be announced via this Group. It is not specific to any Marketing Automation vendor, nor is this event sponsored by any vendors. However, vendors and consultants are welcome to attend, but no selling please.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. If your problem is lack of raw leads, first address that problem. Set Your Goals. What is going to make your boss really happy?

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Also, if you're not a member yet, please sign up for the Marketing Automation Association LinkedIn Group. Best of all: the unsubscribe rate of these emails is very low.