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JUNE 23, 2009 Inbound Marketing & Marketing Automation
It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. Conclusion.
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JANUARY 12, 2010 Marketing Automation Trends for 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. 2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. predictions. and Web 3.0
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FEBRUARY 17, 2010 5 Ways to Use Social Media in Marketing Automation
Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Social Media. Lead Generation. Lead Nurturing.
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JULY 12, 2010 Hubspot Review
Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses. Mid-size Businesses.
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NOVEMBER 16, 2010 Drip Campaigns: Tips From Marketing Automation Monday
One company even created a fake female persona (including LinkedIn profile), because their prospects were responding way better to a female (IT audience, I guess). Also, if you're not a member yet, please sign up for the Marketing Automation Association LinkedIn Group. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post. ROI Calculations.
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AUGUST 26, 2010 Social Media & Marketing Automation
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system.
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LEADSLOTH Marketing Automation Monday
| THURSDAY, OCTOBER 28, 2010
Join the LinkedIn
Group. Saad started the Marketing Automation Association LinkedIn
Group a while ago, and all future events will be announced via this Group. Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. These are the dates & locations: San Francisco , November 8th: info & registration ». Questions from the audience are encouraged. MORE >>
LEADSLOTH Measuring Marketing ROI: Campaign Attribution and Campaign Influence
| WEDNESDAY, MARCH 24, 2010
GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn
Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. The question is straight forward, yet what you may have already discovered is that the answer on what to measure and how to measure is not simple. In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Summary. MORE >>
LEADSLOTH Social CRM, Inbound Marketing and Marketing Automation
| WEDNESDAY, MAY 5, 2010
This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn
) or co-workers within the same organization ( Lithium ). Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. It plays out in a slightly different way for each of them. Social CRM. For now I’ll focus on the “sales” part of CRM (Sales Force Automation). MORE >>
LEADSLOTH 8 Tips to Get Started with Marketing Automation
| THURSDAY, SEPTEMBER 24, 2009
Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn
Groups and LinkedIn
Answers. “Where do I start?” is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). Choose Your Products and/or Business Unit. Make Sure You Have Enough Leads. MORE >>
LEADSLOTH Are You Old Enough for Inbound Marketing?
| WEDNESDAY, JULY 22, 2009
So I created a non-scientific poll on LinkedIn
asking: “Do you use Inbound Marketing for B2B Lead Generation?. LinkedIn
showed this poll to randomly selected marketing professionals who work in the Tech Industry. LinkedIn
users are more likely to know about Inbound Marketing than the average marketer, because LinkedIn
is one of the Inbound Marketing tools. Tags: inbound marketing inbound marketer linkedin
market research poll survey The tech industry is known for inventing new names for existing things, mainly to promote their own company. MORE >>
- Social Media for B2B Lead Generation LEADSLOTH | THURSDAY, JULY 16, 2009
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