Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. B2B marketing Marketing Operations adwords blogs chatter email Facebook Google jive LinkedIn marcom fatigue marketers sharepoint social media twitter yammerOur profession is beginning to see signs of marcom fatigue. We may have hit a marketing plateau due to the overload. It’s simply too much, too fast. MORE >>

For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Pinterest today occupies an enviable position right behind Facebook, Twitter, and YouTube, in the list of Top 10 Social Networking sites. Source: Marketing Profs. The site grew by 4000% in the last 6 months receiving 11 million unique visitors in Jan 2012 alone. Source: Experian Hitwise. Source Alexa. MORE >>

Now go one step ahead, ask your happy customers to endorse you, promote you on social forums like Twitter, Linkedin etc. Valentine’s day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone you can think of. But the point is can you make someone fall in love with you, your brand, your product, your services? Psychologist M.Farouk Radwan wrote an interesting book sometime back, How to Make Someone Fall in Love With Yo u. Now does that ring a bell? MORE >>

Especially the more popular channels like Twitter, Facebook and Linkedin. Linkedin topped the list of social media sites – sending the maximum number of leads, Wikipedia came second followed by Twitter and then Facebook. In the post I talk only of the 3 social networking sites (Linkedin, Facebook & Twitter) since, Wikepedia articles are not within a company's control and cannot be considered a definite marketing tool. Social Media is witnessing a phenomenal increase in the number of Enterprise users. Lead here is defined as an enterprise visitor. MORE >>

Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. The advantages of Corporate blogging are far too many to be ignored by any b2b company which is trying to build visibility for its brand and its offerings or trying to attract prospects. Name your blog. Having a distinct name for your blog is a good idea. It gives the blog a distinct identity. MORE >>