It's All About Revenue

Trending Sources

What LinkedIn’s Acquisition of Bizo Means For Marketing

It's All About Revenue

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content.

Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton

It's All About Revenue

This assessment comes from “the source” — or LinkedIn’s Senior Manager of Social Marketing, Koka Sexton , who shared some serious scoop about the effectiveness of social selling during a webinar hosted by Demand Gen Report this week. LinkedIn is, in all senses of the phrase, “Where it’s at,” as a vast majority ( 76%) of execs say they actively use the business social network to share content , according to Demand Gen Report’s B2B Buyer Behavior Survey.

LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections

It's All About Revenue

Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. LinkedIn makes it too easy to skip this step, and it's not even possible on the mobile apps.

100 Things You Are Doing Wrong on Social Media

It's All About Revenue

You are not posting regular updates to your LinkedIn company page. You are not targeting your LinkedIn updates by things like seniority or function. You are not creating showcase pages focused on products, divisions or big ideas that connect to your LinkedIn company page.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

It's All About Revenue

3% few marketers than in 2015 said Linkedin is their most important network. It is 2016 and we are still talking about social media marketing.

Avoid these 10 Marketing Automation Rookie Mistakes

It's All About Revenue

Follow Alp on LinkedIn and Twitter @alpmimar. If your company is considering marketing automation or you have recently implemented it, you are not alone.

Skills CMOs Look For When Building a Modern Marketing Organization

It's All About Revenue

The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies.

5 Ways Video will Transform Digital Marketing in 2016

It's All About Revenue

The opportunity now exists, at scale, to weave in the viewer’s name, company logo or photo from LinkedIn directly into a video to draw them into the story and create a unique and memorable experience.

Video 118

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too

It's All About Revenue

By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates.

6 Social Media Publishing Best Practices

It's All About Revenue

There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. It is a challenge to define the audience for a guide to social media marketing today.

76 Percent of B2B Marketers Plan to Produce More Content Than They Did Last Year

It's All About Revenue

Jason Miller , Senior Content Marketing Manager at LinkedIn , points out that the inefficiency in content production results in an estimated $958 million each year in excessive spend for mid-to-large B2B companies.

Plan 115

Best Practices For Social Media Publishing

It's All About Revenue

There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

It's All About Revenue

Meanwhile, LinkedIn has made significant inroads with marketing executives; cross posting of LinkedIn content to Twitter is up 200% over the past 24 months. No, this is not the same thing as sharing a link via LinkedIn and yes, I had someone ask that me not all that long ago.

B2C 120

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies.

Seven Ugly Truths About Content Marketing

It's All About Revenue

Perform a small number of searches on social media: Linkedin and Twitter.

When It Comes To Social Media, CMOs Need To Get Visual

It's All About Revenue

Facebook is of course the big dog for both B2B and B2C and LinkedIn is preferred by B2B and Instagram favored by B2C. "It’s important not to restrict B2B companies to LinkedIn.

3 Social Media Marketing Tips For 2014

It's All About Revenue

Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. by Lauren Harper | Tweet this 2013 was truly a social year.

What is the Stage of Your Marketing Data?

It's All About Revenue

Connect with Melissa on LinkedIn: www.linkedin.com/in/melissamcconnell/en. In today’s world of data driven marketing, the stakes couldn’t be higher.

Blasts 107

Marketing in the Express Lane: 14 Tips From 14 Experts

It's All About Revenue

Koka Sexton of LinkedIn on how to empower sales with shared content.

3 Compelling Stats that Make the Case for Social Selling for B2B

It's All About Revenue

Learn How to Operationalize Social Selling in our upcoming webinar as Oracle Marketing Cloud's Lauren Harper joins Kevin Krantz, Global Sales Director from LinkedIn on Tuesday, August 18 at 1pm Eastern Time (10am Pacific). Social selling is the latest trend to hit the sales world in years.

Stats 100

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

It's All About Revenue

Leading brands including Virgin America, JC Penney, DocuSign, United Airlines, Comcast, LinkedIn, Lenovo, Shutterfly, and Quicken Loans will share their experiences of using modern marketing best practices to develop customer-centric experiences.

Eloqua 125

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

LinkedIn. by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

The Revised Approach to Content Distribution

It's All About Revenue

This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed.

How to Produce 269 (or more) Content Assets From a Single eBook

It's All About Revenue

You can also pitch that graphic for syndication, and share it on Facebook, Twitter, and LinkedIn to drive more traffic to your communities.

Eloqua 134

Celebrate the 2015 Markie Award Finalists!

It's All About Revenue

LinkedIn | Polycom. It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Check out the 2015 Markie Award Finalists: Best Audience Creation?: Cetera Financial Group | Dell Inc. Sage | Thomson Reuters – Tax & Accounting.

How Social Selling Changes Everything for Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business. LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce.

Eloqua 104

The new Myspace? Which social channels are here to stay

It's All About Revenue

Themed social channels such as business-focused LinkedIn and music-themed Pandora or, even, Chinese e-commerce site Alibaba are particularly good at attracting and maintaining their customers.

Recapping 2014 in Content Marketing

It's All About Revenue

Feel free to connect with me on Twitter or LinkedIn if you want to chat. We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year!

How Data Can Be a Competitive Weapon in Your Content Marketing

It's All About Revenue

LinkedIn posts. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Follow Dennis on Twitter @dshiao.

Transforming Marketing From Social Media to Social Business

It's All About Revenue

According to a recent Mashable article with data from GfK, on average for example, Americans spent 37 minutes per day in 2012 with services like Facebook, Twitter, or LinkedIn. by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua.

Why Advocates Should Be Part Of The Modern Marketer’s Strategy

It's All About Revenue

Just as they visit Yelp before dining out, your prospects will find current customers and learn about their experiences with your products in just a few clicks on LinkedIn, Quora or any one of the hundreds of product review sites.

Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.

It's All About Revenue

Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

LinkedIn. by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual.

3 Types of Content that Can Bring In More Leads

It's All About Revenue

With contests it might also be “bragging rights” or the thrill of being a part of something big that drives people to reach out to their networks on LinkedIn, Facebook Twitter and Pinterest.

Eloqua 120

Customer-Obsessed Marketing Is Your Next Competitive Edge

It's All About Revenue

by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Read the full article on LinkedIn.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

That’s what LinkedIn is for. Using something like LinkedIn’s TeamLink feature, you can see how you and your connections are related to that person, or how that person is connected to your target buyer.

Target 115