| | | InsightIQ Blog | |  Linkedin | 13 articles |
| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG NOVEMBER 28, 2011  10 Easy Ways to Get to Know Your Client 2. Follow the Company on LinkedIn. If you are in a client facing role in a professional services organization, sometimes it can be difficult to provide value if you don't fully understand the scope of your clients' business. The key to achieving a long-term client relationship is to become viewed as an indispensible extension of their marketing team, rather than as a vendor of services. | INSIGHTIQ BLOG JULY 19, 2011  3 Reasons Google+ Will Make a Big Impact on Social Media spoke with a good friend of mine, personal branding expert Dan Schawbel , who explained why he thinks Google+ may prove a sizable competitor to the big players in the social media space, such as Linkedin, Facebook, and namely, Twitter. There's a new social media sheriff in town huh? Big Big deal, what else is new? It It seems like we hear about the next big thing almost every day. | | | | | |
| INSIGHTIQ BLOG MAY 15, 2012  The Social Network Cashes In and Analytics Plays a Role And web sites such as Facebook & LinkedIn are doing a very good job tapping into their user data through techniques such as social network analysis. . Facebook and LinkedIn have shown that SNAs provide incremental relevance to their users, which translates into bottom line value. Facebook is going public this week with an initial valuation approaching $100 Billion. | INSIGHTIQ BLOG MARCH 1, 2012  When Firing the CEO is Not an Option I have been participating in an interesting dialogue on LinkedIn lately about what happens when, as the new head of marketing, your CEO asks you to assess and “fix” marketing within a notional 30-day period. The range of posts and reactions has been very interesting and, in some cases, worrying. I characterize that kind of thinking as “head in the sand” and say in response “wake up people!” | INSIGHTIQ BLOG JUNE 7, 2012 Preference Management: Part 1 Connect with us on Twitter , Facebook , and Linkedin Companies are constantly collecting information about consumers and their preferences in the online world. Knowing the right thing about the right person at the right time can be the difference between selling a product and making a favorable impression or disappointing a consumer and turning him towards a competitor. Given that the average person spends approximately five seconds when making a decision to opt in/out of things such as mailing lists or contact choices, preference management must become a priority for marketers. | INSIGHTIQ BLOG JUNE 13, 2012  Eloqua Raises the Bar Once Again Connect with us on Twitter , Facebook , and Linkedin In the highly dynamic marketing automation space, Quaero is both a partner of leading tool providers—incorporating software for dialog management within multichannel marketing environments that we build and support for our clients—and a user of such tools as part of our own client acquisition efforts. | | | | | | | |
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INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012  Analytics at Work in the Ever-changing World of TV
Connect with us on Twitter , Facebook , and Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. And every night, no matter how inconvenient it was, you would park yourself in front of the TV at the designated time to catch your favorite show. Although this setup was simple, it was far from being tailored to the consumer. Television, and the viewing experience, has drastically evolved in recent years. You’re no longer stuck on the couch. MORE >> -
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012 Preference Management: Part 2
Connect with us on Twitter , Facebook , and Linkedin Preference management is a tricky subject that requires attention and keeping the consumer in mind. Click here to read Part One of this article. Given the challenge associated with preferences, where should you start? few thoughts on how to approach the process of managing preference data are: Audit all of your preference management data sources and profile the information that is being captured along with business associated rules. for capturing preference information. Are the choices clear and intuitive? MORE >> -
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012  Analytics and the Ever-changing World of TV
Connect with us on Twitter , Facebook , and Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. And every night, no matter how inconvenient it was, you would park yourself in front of the TV at the designated time to catch your favorite show. Although this setup was simple, it was far from being tailored to the consumer. Television, and the viewing experience, has drastically evolved in recent years. You’re no longer stuck on the couch. MORE >> -
INSIGHTIQ BLOG | FRIDAY, AUGUST 3, 2012  Big Data Analytics: An Evaluation of Leaders, Progress, and Community
And be sure to connect with us on Twitter , Facebook , and Linkedin KDNuggets.com recently released the results of their annual data mining software usage survey and the top 4 analytic software packages used are open source. The top 13 shown below (I don’t consider Excel a viable data mining solution). Full survey results may be found here. The top two open source solutions, which complement each other well, are R and RapidMiner. Other nice open source analytic solutions are available such as KNIME, WEKA and Orange. Absolutely not. What do you think? Share your comments below. MORE >> -
INSIGHTIQ BLOG | TUESDAY, JULY 31, 2012  Big Ideas From Big Data
Connect with us on Twitter , Facebook , and Linkedin Did you get a chance to attend Pipeline’s Webinar, Big Opportunities from Big Data? If not, don’t worry, you can watch it here and then share some of your thoughts on the subject. The online event featured three experts from CSG International: Monica Ricci, Director of Product Marketing, Jennifer Fellows, Vice President of Product Management, and Dan Smith, Chief Architect, Quaero. Big Data is a term associated with the constantly growing amount of digital records. But really, how big is Big Data? unstructured data). MORE >>
- ValueWatcher: The Customer Visualization Tool for Marketers INSIGHTIQ BLOG | FRIDAY, JUNE 29, 2012
- 3 Reasons Google+ Will Make a Big Impact on Social Media INSIGHTIQ BLOG | TUESDAY, JULY 19, 2011
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