Industrial Marketing Today

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Business Value of Social Networking

Industrial Marketing Today

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

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Industrial Companies Underuse the One Social Media Tactic with Proven ROI

Industrial Marketing Today

It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Drive traffic back to your industrial blog by using popular social channels like Twitter, Facebook and LinkedIn to announce new posts. Both studies cite this as the number one reason for using social media.

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Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.

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Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. Yup, social media does work in the industrial sector, sometimes.

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The More Industrial Marketing Changes, the More it Stays the Same

Industrial Marketing Today

73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. 47% of the industrial companies spend more than a third of their overall marketing budget online.

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Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. Social media marketing. Search engine optimization (SEO). B2B Email marketing.

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Don’t Underestimate Industrial Marketing’s Contribution to Sales

Industrial Marketing Today

From BtoB LinkedIn group ). Michael Clark, Vice President, Marketing and Public Relations at American Arbitration Association said that the best marketing advice he ever received was “Sales keep you in business. Marketing keeps you in sales.” He summed it up brilliantly.