Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. But social media can also be a trap for those who are not familiar with managing their reputation online. With or without your involvement. So you can respond professionally and show your opinion. MORE >>

Spread those blog articles in social media like Twitter, Facebook and also in LinkedIn if you are B2B focused. An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. And the most shocking is that about 82 % still rely on traditional “old school” market research to plan their marketing strategies. Companies like Coca-Cola, Nike, DELL, and Starbucks, only to mention a few shows how important social media and the conversation is which is taking place there. Create a social media policy. Be always honest! MORE >>

The more you engage in social media like Twitter, Facebook, and LinkedIn and some other the more you can expand your reach. Social media can be a great source of traffic and leads. More and more businesses start the conversation in social media and many of them ask for the ROI. As social media needs investment of time and money like any other communication channel, it needs to prove results! Metrics are a great way to prove results. Traffic. The amount of target traffic is important. The more qualified visitors you have the more leads you generate. Build as many traffic as you can. MORE >>

On Twitter, LinkedIn und StumbleUpon Infographics get more retweets than other content. What exactly are infographics? Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends and this is what made them a powerful marketing tool for businesses. Infographics are shared on the web, Twitter and Facebook more often than other content online. Infographic: The State of Infographics. MORE >>

LinkedIn – Twitter – Google +. If you want to see the future of marketing, just take a look at recent job postings. Recruiters increasingly request such new generation skills as SEO, analytics, mobile, social media and content in lieu of mass media and direct mail acumen, for example. At the same time, the U.S. Bureau of Labor Statistics expects marketing payrolls to swell by at least 13 percent between 2010 and 2020. So what does this shift in desired skills mean for the industry? What new positions to experts expect will be created during that time period? MORE >>