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5 Reasons LinkedIn Has Lost Its Luster

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Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

5 Big tips to make LinkedIn ads work for you

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LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale. Scale.

5 Simple Strategies for Growing Your LinkedIn Influence

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Can positioning yourself as an influencer on LinkedIn really help you achieve your personal and professional goals? Building LinkedIn influence is the key to becoming both the trusted authority and the likable expert in your industry. The good news is, not that many people on LinkedIn are interested in building influence, which means you can really stand out and take the lead!

10 Epic Shifts that are Re-Writing the Rules of Marketing

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For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Four marketing mega trends nobody’s talking about

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The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. For the first time in history, the number of people posting on private networks like Messenger, WhatsApp and Snapchat exceed what is being posted on public social networks like Facebook, Twitter and LinkedIn. By Mark Schaefer. The predictions will be … predictable: More video!

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Content Shock is here. Now what?

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Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. Simply, the economics of content are changing. The evidence is in.

In case you missed it, the best marketing posts of 2016

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Do you see my writing on Facebook or LinkedIn? By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Maybe you connect with me on Medium , or The Harvard Business Review ? In any event, even the biggest fans of the blog miss a lot of the best ideas every year. Are you ready for the mega-shift from social media to private media? Literally.

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The new standards for strategy and social media success

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You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Facebook content strategy is a time bomb for inbound marketing

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The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. LinkedIn has become a significant content publishing platform featuring some of the biggest names in business. The inbound traffic is now headed away from you , to Facebook and LinkedIn, instead of the homebase. You get the point. Really. Really.

HR and social media: 7 Ways HR needs to act like marketing

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Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team. Talent competition.

33 Inspiring B2B digital marketing case studies

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In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN:    Had to be converted to social selling. Axway used  LinkedIn Ads  specifically targeting the job titles, industries and job functions.

What are the best social media platforms for your business?

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LinkedIn — A year ago, LinkedIn would have been down low in the “low work-low audience” block with Twitter. Now, any member can use LinkedIn as a blogging forum and tap into the potential exposure of LinkedIn’s vast audience. And of course, ultimately, LinkedIn still owns the audience. need to make a very important point right up front.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Four ways Facebook Instant Articles will dramatically impact marketing

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It’s also rumored that LinkedIn is working on a version of this, as well. Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process. Let’s look at the implications for digital marketers. 1.

Emoji marketing? You better believe it!

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Follow Hannah on  LinkedIn  and  Twitter. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. as the word of the year.

The uncomfortable state of content marketing metrics

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also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! I cut and pasted this post into Medium. don't have a clue. - I also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! - I cut and pasted this post into Medium. This is not good. It sucked. No idea.

Should your content generate leads or relationships?

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But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?” ” I asked. Let’s start with a result.

Four overlooked B2B marketing ideas you can use now

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Note: I’m a huge proponent of LinkedIn, and recently shared tips to improve your LinkedIn social ad performance. I’m including Facebook here because it is such an untapped opportunity in many B2B organizations. 3. Note: I'm a huge proponent of LinkedIn, and recently shared tips to improve your LinkedIn social ad performance. Account-based advertising.

The future of blogging and online publishing

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LinkedIn as a business publishing platform? LinkedIn as a business publishing platform? blogging Content Marketing economics of social media facebook Internet marketing LinkedIn Podcasts blogging best practices Mitch Joel online publishingA lot of people out there are saying blogging is dead. I don’t think so. Is reading dead? Today? I’m not so sure. don't think so.

What is the future of blogging?

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We used free distribution channels like Facebook and LinkedIn to make people aware that our content was out there. Facebook and LinkedIn want to be the publishers of your content. It seems to be that time of year when the “is blogging dead” debate swirls around the social web. Of course it’s not dead, but it is changing … a lot! What is the future of blogging?

Seven Essential Mobile Apps for Marketers

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You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. Pricing: Free.

28 Super Easy Tips on How to Promote Your Content

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Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. Brooke B.

20 Ideas to super-charge your social media network

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Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? It is really, really hard to get content to move.

Finally, the truth about social media and customer engagement

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Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. would hang out there in the evenings and have amazing conversations with new friends from all around the globe. And then, it got crowded. Fast forward to 2015.

Case Study: Using influencers to quickly build an audience for your content

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Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. He had a stack of invoices he couldn’t pay. “I was frustrated,” he said. The more broke I became the harder I worked. decided to write an eBook and give it away. The results.

Five ways to calm down and not be overwhelmed by social media change

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LinkedIn. G+. Trying to do everything well is probably a recipe for doing nothing well, so start with Facebook, Twitter, LinkedIn, or whatever is most important to your business and spend the time it takes to do it well. So here are the top five networks being populated by marketers: - Facebook - Twitter - LinkedIn - G+ - YouTube. Take a deep breath now. It is. Twitter. Quora.

The new “liquid” model for content marketing strategy

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LinkedIn wants you to do the same thing. LinkedIn wants you to do the same thing. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. “It used to be the blog,” he said, “but I’m not sure there IS a spine any more. Probably not.

New research: An exceptional path to social selling success

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The research showed that posts with high quality images received 200 percent more engagement on LinkedIn. LinkedIn was named as the most important platform among purchasing executives and company blogs was listed as the most important among non-executive professionals. warm referral through LinkedIn increases sales success between 200 and 400 percent. Do your social homework.

Why “rich content” is central to your social media strategy

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LinkedIn? source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms. LinkedIn? source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms. But first, I need to tell a story.

If you stopped publishing your social content, would anybody notice?

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And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. And that's just considering the “biggies” — Facebook, LinkedIn, and Twitter. By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. Debate even. Do we post more? The same?

5 Ways Twitter is changing the world (despite what the critics say)

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While the functionality of other platforms like Facebook and LinkedIn are tightly controlled by the executive office, the most popular use cases for Twitter never came from Twitter at all. While the functionality of other platforms like Facebook and LinkedIn are tightly controlled by the executive office, the most popular use cases for Twitter never came from Twitter at all.

Is there a place for social media in a boring business?

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HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? Why did you do it?

What is the purpose of a blog post today?

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Posts for LinkedIn. Is it the fuel for Facebook, LinkedIn and other social media platforms? Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar to you, it should … I posted the same thing on this blog the same day. ” I really didn’t know how to answer that.

It’s not a pitch, it’s a person. The super powers of influence marketing

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Fuel for everyone’s endorphins.   Dr. Konstanze Alex-Brown ( @Konstanze , LinkedIn ) leads Global Communications Social Media strategy at Dell.  By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. need a personal shopper! What makes a great influencer?

CEOs are finally embracing social. What does it mean to you?

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LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%. million CEO-titles now appear on LinkedIn. LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%. million CEO-titles now appear on LinkedIn. The company website is the top spot for CEO communications.  More than 1.7

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The Business Case for Blab: Trust Acceleration

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Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle. The new streaming video platform Blab is all the rage. Is it really this good? The business case for Blab.

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Looking for a job? Here are 8 reasons you need to blog

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Of course that usually means LinkedIn. But having a link to a blog on your profile, as well displaying a feed of your recent blog posts, gives a potential employer stalking you on LinkedIn more ways to connect with you and learn about your skills. 7) blog for the job. A few years ago I interviewed for a VP job at Fortune 100 company. Of course that usually means LinkedIn.