| | | Great B2B Marketing | |  Linkedin | 17 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING MAY 17, 2011 How to Become a B2B Lead Generation Master Even social media tools like Twitter, LinkedIn and blogs can generate sales leads if there is a call to action. Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. So why is lead generation such a mysterious subject to so many? Considering the stakes, it behooves you to take lead generation seriously and become a master. At Fusion Marketing Partners , we see a full range of marketing practitioners ranging from novices (grasshoppers) to masters. Come join the discussion. | GREAT B2B MARKETING OCTOBER 8, 2010 Use Social Media and Pull Marketing to Generate Business Although I tweet and blog regularly, and have a presence on Facebook, our most effective source of inbound business has been LinkedIn. People contact me because they are a connection or because of one of my postings to the LinkedIn groups. . No signing up for Twitter or LinkedIn and ignoring these media because you got busy with other things. . If you are a B2B marketer, consider blogging, Twitter and LinkedIn as your three chosen weapons. It’s not uncommon to hear someone say, “Social media may be the hot new thing, but it hasn’t generated any business for us.”. | | | | | |
| GREAT B2B MARKETING APRIL 22, 2011 Outside-the-Box B2B PR Strategies Self promote – Get your name out there with public speaking, presentations, podcasts, articles, blogs, LinkedIn, etc. Every B2B company has its own identity, target market and products or services. But all have one thing in common. Each wants to be perceived as a leader in its chosen market space, and each wants to gain as much publicity as possible while spending the least amount of time and money. This is true for our Fusion Marketing Partners clients, and it is equally true for your organization. Make it personal – There are two important ways to make your PR personal. | GREAT B2B MARKETING JANUARY 6, 2011 Is Social Media a Marathon or a Sprint? – by Christopher Ryan For example, we will set up a schedule that includes blogging every other week, plus one daily Twitter tweet and two LinkedIn postings (one to update the company’s or individual’s status and the other to respond or post to a discussion group). Over time, the schedule of blog postings, Twitter activity and LinkedIn activity can increase, and we can start folding in additional social media outlets. I have seen a repeated pattern when it comes to using social media in B2B marketing. This is the classical “sprint” scenario. miles.” In other words, start slowly and finish strong. | GREAT B2B MARKETING MAY 14, 2010 Getting Noticed – in a Good Way – by John Leavy Join or start your own discussions on LinkedIn. There are only 480,000 Groups on LinkedIn and growing. . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Getting noticed in a good way is beneficial for business. Organizations work hard to position themselves as the experts in a certain field, the authorities, the go-to-guys, the ones-in-the-know. Here are some quick ways to begin to establish credibility in the social media stratosphere. Posts such as “Great post!” are worthless. Don’t be obnoxious. | GREAT B2B MARKETING MARCH 25, 2011  How to Expand Your Circle of Marketing Influence by Christopher Ryan LinkedIn), affiliates, industry influencers, press, and analysts. Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center. As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle. | | | | | | | |
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GREAT B2B MARKETING | TUESDAY, DECEMBER 28, 2010 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
For B2B marketing purposes, I recommend blogging, LinkedIn and Twitter. Last week, I talked about the first five winning habits you can adopt for more B2B marketing success in 2011. You can find that article here. Following are habits 6-10. Habit 6: Work your social media plan. This is the year to really make social media work for your organization. If you haven’t already started in social media, now is the time to jump in. And if you are already swimming in social media waters, then this is the time to make your program effective. Habit 7: Relentlessly build your network. MORE >> -
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 8, 2010 Five Characteristics of a Good B2B Marketer by Christopher Ryan
We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc. A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners. Since we pretty much confine our services to B2B marketing, the question could have been, “What are the characteristics of a good B2B marketer?” After taking a little time to think about this subject, here are my top five criteria: Understands pull marketing. Most of our clients are doing some form of pull marketing. Has experience with social media. MORE >> -
GREAT B2B MARKETING | FRIDAY, MARCH 23, 2012 Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence. Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). Most prospects are somewhere in between these extremes. This is where the pull marketing model can be so effective. Pull marketing allows prospects to be in control over the timing of the sale. MORE >> -
GREAT B2B MARKETING | FRIDAY, JANUARY 27, 2012 Patience and Persistence – A Powerful Combination in Marketing
Write that blog post, update your LinkedIn, or send some tweets, even when you don’t feel like it. As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience. Here are some examples of when to practice persistence. Be persistent in setting goals for your marketing programs. Better yet, make them intentions. How many unique visitors will you have at your website? MORE >> -
GREAT B2B MARKETING | TUESDAY, JUNE 29, 2010 Manic Depressive or Social Media Maniac? – by John Leavy
Scan LinkedIn questions from my network and respond when appropriate. Catch up on LinkedIn group discussions – and to discussion when appropriate. Send LinkedIn invitations to connect with clients when beginning a new assignment. Ask for LinkedIn recommendation after successfully completing a project or engagement. Scan LinkedIn for new connections and send invitations when appropriate. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Suffered a grave illness? Not committed. MORE >>
- Where to Find B2B Leads – Part 2 GREAT B2B MARKETING | MONDAY, AUGUST 29, 2011
- Social Media – Can It Be Used to Generate Leads and Revenue? GREAT B2B MARKETING | TUESDAY, FEBRUARY 7, 2012
- 10 Minutes to Better B2B Marketing GREAT B2B MARKETING | TUESDAY, JANUARY 17, 2012
- Creating Different Social Networking Personas by John Leavy GREAT B2B MARKETING | TUESDAY, AUGUST 10, 2010
- Don’t Drop Your Drawers on the Web – by John Leavy GREAT B2B MARKETING | THURSDAY, JUNE 3, 2010
- Where to Find B2B Leads – Part 2 GREAT B2B MARKETING | MONDAY, AUGUST 29, 2011
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