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| Page 1 of 1 | Previous | Next | FOLLOW THE LEAD MAY 18, 2010  Why calling prospects ‘just to touch base’ is the kiss of death Barrows provides sound advice on how sales reps can find a company’s “watering holes,” where b-to-b buyers are likely to hang out ( LinkedIn groups , for example), and also had some tips on conversation starters with buyers (who generally don’t want to hear from you in the first place) and why calling a prospect “just to touch base” is the kiss of death. Subscribe to RSS . | FOLLOW THE LEAD JUNE 18, 2010  Study: Is social a source for b-to-b leads? It examined the behavior of visitors to b-to-b Web sites who had been directed to the sites from social media such as Facebook, LinkedIn, Twitter and Wikipedia. Tags: Sales & Marketing "Big Blue" eMarketer Facebook IBM IBM.com LeadForce1 LinkedIn Nicole Perrin Twitter Wikipedia If you fill a glass with water, is the glass half-empty or half-full? Subscribe to RSS. | | | | | |
| FOLLOW THE LEAD JUNE 1, 2010  Pre-production half the battle in creating meetings with C-level Hoover’s , LinkedIn , Manta , ZoomInfo and your prospect’s corporate Web site provide excellent resources for your preliminary research. Tags: Sales & Marketing ZoomInfo Jill Konrath LinkedIn SNAP Selling Dow Jones InsideView Google Alerts Hoover's Manta Guest Blog | Jill Konrath. Ever try to set up a meeting with a senior-level executive? Subscribe to RSS. | | FOLLOW THE LEAD MAY 25, 2010  When social media ‘will be like air’ I can understand if you don’t want to use LinkedIn or blogs, but nobody’s forcing you,” said Li, founder of the Altimeter Group and author of the recently published, “ Open Leadership : How Social Technology Can Transform the Way You Lead,” which explains how Facebook, Twitter, Yammer , YouTube, et al. However, it’s another thing to dismiss the phenomenon outright. don’t think so. ’” . | FOLLOW THE LEAD JUNE 22, 2010  Are you budgeting for easy listening in a rock-and-roll era? BtoB Roundtable Discussion: Switching Marketing From Mono To Surround Sound. In our efforts to diversify the content of Follow the Lead, today we present our first podcast. Our first podcast, titled “Switching Marketing from Mono to Surround Sound,” features Clara Shih , founder and CEO of Hearsay Labs , and Steven Woods , CTO of Eloqua and author of Digital Body Language. Subscribe to RSS. | | | | | | | |
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FOLLOW THE LEAD | TUESDAY, MARCH 19, 2013 How to do content marketing on LinkedIn
This just in: Recent research by the Content Marketing Institute shows that LinkedIn has become a preferred channel for B2B content marketing. Our new ZoomInsights article, “ How to do content marketing on LinkedIn ,” offers some great tips on using the popular channel. It surpassed Twitter by nearly 5 percent. Check it out ! Social Media Marketing Uncategorized MORE >>
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