Linkedin is THE business network. One of the lessons in the book is how to use a compelling Linkedin profile to engage prospective employers. Jeff Ogden’s Linkedin Profile. Thanks to Jill, I had a couple of top Linkedin experts help me craft my profile. Maybe by looking at my profile, you can come up with ideas to improve your own Linkedin profile. Also, we are teaching the American Enterprise Association how to engage target executives with social media, and I’m finding even top experts at huge companies like Medtronic have bad Linkedin profiles. MORE >>

We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. B2B Lead Generation | A flawed job process. If you read our earlier post More Reasons to Outsource B2B Lead Generation , you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. CSO Insights found that only 7% of companies said they “excelled&# at interviewing and hiring salespeople.). Why doesn’t it work? After all, with so many candidates, we can be very choosy. MORE >>

B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations.  Every business person needs a Linkedin profile – with a photo and recommendations. To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. asked someone what she thought would be the best way to get more Linkedin recommendations. But how? What do you think? MORE >>

Ask questions on Linkedin and Twitter. Buyer Personas are the foundation of great B2B marketing. To create great lead generation campaigns , you start with buyer personas. In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas &# – the emphasis must be on people and not on the sale. Amen, Mike.). Got that, Microstrategy ?- who famously said “Jeff, the team did not think you are the one to create our lead generation campaigns.&#. “ Those are NOT personas. MORE >>

company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. '“Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. These authors want me to read their book in hopes of being booked as a guest on the show. One of those books is B2B AtoZ by Bill Blaney, which I am currently reading. In this book, he writes on page 76. MORE >>