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| | EMARKETING STRATEGIST
JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. One is not better than the other. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. You do!
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| || | EMARKETING STRATEGIST
MARCH 12, 2009 How Much Is a Link Worth?
came across the following question on LinkedIn today and thought it perfectly illustrated the question “What is a link worth?”. A link can be worth £100 ($139) or it can be worth 1p (1¢). Here’s the question: I’m doing some work with a client who has used a linkbuilding service to help with their SEO in the past but at £100 per month it wasn’t exactly cheap! Can anyone recommend someone they’ve used for this service who delivers results but doesn’t charge silly fees? Except if you own the directory.). So, The question should be “What links did they get you?”.
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