Earnest about B2B

Trending Sources

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Stick to the plan.

7 key takeaways from The State of Inbound 2016

Earnest about B2B

Sales teams are stepping up their use of LinkedIn and Twitter to reach and communicate with leads and customers (28%, compared to 22% in 2015). And successful sales teams, growing by more than 50%, consider LinkedIn as one of the most valuable sales channels. What are your company’s top marketing priorities over the next 12 months? Podcasts are also increasing in popularity.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video.

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Why it’s high time for a Trip Advisor for Content

Earnest about B2B

How about we get users to authenticate themselves using their LinkedIn Profiles? An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. your potential buyers). Everywhere they look there are offers of help. Guides to this. Infographics for that. Ten things they really should know about x, y and z.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. Social media. It’s all about sharing. Isn’t it?

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Predictions from the front-line of B2B marketing 2016

Earnest about B2B

Look no further than the success of LinkedIn Pulse. #7 Things will start to talk together and be a whole lot more accountable. What lies ahead in 2016? Life moves pretty fast. If you don’t stop and look around for a while, you could miss it ,” said one wise philosopher (aka. Ferris Bueller). Looking forward 2016 will not be without its challenges. Content, content everywhere. Want proof?

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there. The ROI model is therefore relatively simple.

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This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there. Marketing measurement of the week: When planning any traditional marketing campaign, benchmark figures can provide a good indication of those are likely to reply, how many will turn into hot leads and how many will convert to a sale. Then video ads.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster. Meanwhile protestors have been showing their disdain at the bankers outside St Pauls Cathedral and Vince Cable has been trying to save his own money where he can by not paying his taxes. Still – there was plenty of good things in the world of B2B to report, and here they are for you in one handy blog post. Business turn-around of the week. Future scope of the week.

Vital Statistics for B2B Marketers – the video

Earnest about B2B

Also, if you’d be interested in joining a dedicated LinkedIn Group focused around identifying and discussing the key trends emerging in B2B Marketing please let us know. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Join the movement. Finally enjoy the video!

Event jacking – aka. how to make industry events your own

Earnest about B2B

Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. The sponsorship opportunities came and went.

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Well this week, a new study revealed that senior executives use Facebook more than LinkedIn when seeking thought-leadership. goes to LinkedIn, who released a new infographic putting forward the B2B marketing case for using the platform. Worth the read.

This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker

Earnest about B2B

goes to both LinkedIn and Facebook. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…. Superior knowledge ’ of the week…. goes to B2C marketers according to the DMA. Check out the Social Media Snapshot infographic. Check out the headline findings here. goes to IBM.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

This is the week that was: Changing face of social

Earnest about B2B

Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. The Earnest weekly round up. As 2015 gets off to a storming start, our inboxes have been flooded with all things interesting. Visualisation of the week.

To B2B or not to B2B, is that the question?

Earnest about B2B

” Yet in 2013 ‘1 in 5 B2B buyers reported using social channels during the buying process’ Even more convincingly, ‘57% of B2B companies said they now generate sales via LinkedIn’ Contextual healing. Recently, B2B marketing has been suffering from an existential crisis. Last year, one well known voice maintained his belief that B2B had ceased to be altogether.

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This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app

Earnest about B2B

New Linkedin opportunity. Last month Linkedin announced that individual users will be able to publish their own content through their profiles. This presents new opportunities for B2B marketers as Linkedin is already an established platform for B2B audiences – 91% of B2B marketers polled used Linkedin to distribute content. B2B linkedin social media statistics twitter best of b2b marketing direct marketing After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you. Have a good week, all.

Event jacking ??? aka. how to make industry events your own

Earnest about B2B

Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. But, distracted by the day job, your company didn’t get its act together. So the speaker slots got snapped up by your rivals. The sponsorship opportunities came and went. Looks like you missed the boat. Or then again may be not.

This is the week that was: When the web changed

Earnest about B2B

This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn. Enjoy. Technology debate of the week: Since the dot com boom of the late 90s the web has changed the way the whole world functions – from how businesses operate to how people communicate with each other on a day to day basis. That was the week that was.

Lessons to be learnt

Earnest about B2B

Create a personal blog and write every week, tweet about what interests you and share interesting content with your peers through LinkedIn. Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled. While these views are clearly archaic, it does highlight an on-going issue that we marketers face – ‘how do we show the real value we add to the business?’. For the majority of other departments this job is easy. Simple.

Trending in B2B: Earnest’s Top Tweets in September

Earnest about B2B

Stick to LinkedIn and Twitter for business and keep Facebook for the weekend (photos that should never be made public included). As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Well worth a read. 2. Warts and all. link]. link]. link].

Vital statistics for B2B marketers – The case study

Earnest about B2B

LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn. We like Twitter and LinkedIn, we’re not sure about Facebook: yes we love it for looking at our best mate’s drunken photos, but our verdict is still out on whether its right for b2b. Then spread the word.

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Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: The HP company presence on LinkedIn has some 2.4k LinkedIn: Accenture’s company page has 1.3k IBM. 2. HP. 3.

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This is the week that was: When the web changed

Earnest about B2B

This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn. As Harry rolls innocently out of the dock and potentially into the seat of England manager , and the bank of England pumps more money into the economy to fund the whole affair, we collate and distil the outpouring of knowledge from the B2B marketing community – from the new kid on the block Pinterest taking over everyone’s Twitter feed through to the differing opinions on blogging (we of course are still in favour). Enjoy. That was the week that was.

This is the week that was: When Apple lost its core

Earnest about B2B

LinkedIn is the Facebook among the business community. It was the week where the world played hunt the Libyan dictator , Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’ But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving. ‘Seismic Shift in Silicon Valley’ of the Week. There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. No big deal you may say. Farewell of the Week. Lead nurturing advice of the Week.

This is the week that was in b2b (w/c 20th June)

Earnest about B2B

LinkedIn continues to grow as a personal networking tool, but still businesses are not using it to its full potential. Our top tip… add the LinkedIn follow button to your website and let all and sundry know what you are up to. With Wimbledon starting and all the usual muddy antics kicking off at Glastonbury, this week welcomed the arrival of the true British summer. We saw a 19 year old Essex boy take on the FBI and everyone’s favourite character Sonic the Hedgehog turn 20. Despite all of this, the wheels of Earnest and the heady world of B2B kept on turning. response rates.

This could be the start of a beautiful relationship

Earnest about B2B

This could be facilitated by an exclusive LinkedIn Group or closed area of your website. Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. We finally convince them, we’re a match made in heaven. And then, as soon as they’ve thrown caution to the wind and committed to us, we’ve lost interest and are looking over their shoulder at our next potential conquest. Put it like this, the bed’s warm but we’re nowhere to be seen. Rationale. Food for thought.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Go beyond brand awareness & drive revenue with LinkedIn

Biznology

This webinar featuring LinkedIn expert Kristina Jaramillo gives  LinkedIn  strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. The post Go beyond brand awareness & drive revenue with LinkedIn appeared first on Biznology.

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!). 30% to 40% of my webinar registrants are from LinkedIn.  . Like this post?

Leveraging LinkedIn for Business

Sazbean

This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.