| | | Earnest about B2B | |  Linkedin | 15 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s LinkedIn proves to be the most useful channel, with 45% of companies having acquired a customer from this professional networking and community vehicle. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. 22% of the budget goes on events. Source: Hubspot. and 5.6% | EARNEST ABOUT B2B JUNE 10, 2010 Vital Statistics for B2B Marketers – the video Also, if you’d be interested in joining a dedicated LinkedIn Group focused around identifying and discussing the key trends emerging in B2B Marketing please let us know. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Join the movement. Finally enjoy the video! | | | | | |
| EARNEST ABOUT B2B SEPTEMBER 14, 2010  Vital statistics for B2B marketers – The case study LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn. We like Twitter and LinkedIn, we’re not sure about Facebook: yes we love it for looking at our best mate’s drunken photos, but our verdict is still out on whether its right for b2b. Then spread the word. | EARNEST ABOUT B2B FEBRUARY 8, 2013 Lessons to be learnt Create a personal blog and write every week, tweet about what interests you and share interesting content with your peers through LinkedIn. Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled. While these views are clearly archaic, it does highlight an on-going issue that we marketers face – ‘how do we show the real value we add to the business?’. For the majority of other departments this job is easy. Simple. | EARNEST ABOUT B2B MAY 27, 2010  Just how connected are the world’s top 5 IT services companies? Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: The HP company presence on LinkedIn has some 2.4k LinkedIn: Accenture’s company page has 1.3k Fujitsu. Some 2.5k | EARNEST ABOUT B2B JUNE 24, 2010 This could be the start of a beautiful relationship This could be facilitated by an exclusive LinkedIn Group or closed area of your website. Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. We finally convince them, we’re a match made in heaven. And then, as soon as they’ve thrown caution to the wind and committed to us, we’ve lost interest and are looking over their shoulder at our next potential conquest. Put it like this, the bed’s warm but we’re nowhere to be seen. Rationale. Food for thought. | | | | | | | |
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EARNEST ABOUT B2B | TUESDAY, JULY 3, 2012 Together they stand. Divided they fall.
For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. Social media. It’s all about sharing. Isn’t it? MORE >> -
EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012 This is the week that was: Don’t put all your eggs in one digital basket
Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there. Marketing measurement of the week: When planning any traditional marketing campaign, benchmark figures can provide a good indication of those are likely to reply, how many will turn into hot leads and how many will convert to a sale. Then video ads. MORE >> -
EARNEST ABOUT B2B | WEDNESDAY, OCTOBER 6, 2010  Trending in B2B: Earnest’s Top Tweets in September
Stick to LinkedIn and Twitter for business and keep Facebook for the weekend (photos that should never be made public included). As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Once again, we here at Earnest have sieved through the months tweets to provide you with a blanket of knowledge to warm yourself under. great paper by @debbiemwilliams exploring the relationship between Sales and Marketing. link]. Well worth a read. link]. MORE >> -
EARNEST ABOUT B2B | MONDAY, JUNE 27, 2011 This is the week that was in b2b (w/c 20th June)
LinkedIn continues to grow as a personal networking tool, but still businesses are not using it to its full potential. Our top tip… add the LinkedIn follow button to your website and let all and sundry know what you are up to. With Wimbledon starting and all the usual muddy antics kicking off at Glastonbury, this week welcomed the arrival of the true British summer. We saw a 19 year old Essex boy take on the FBI and everyone’s favourite character Sonic the Hedgehog turn 20. Despite all of this, the wheels of Earnest and the heady world of B2B kept on turning. response rates. MORE >> -
EARNEST ABOUT B2B | TUESDAY, AUGUST 30, 2011 This is the week that was: When Apple lost its core
LinkedIn is the Facebook among the business community. It was the week where the world played hunt the Libyan dictator , Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’ But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving. ‘Seismic Shift in Silicon Valley’ of the Week. There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. No big deal you may say. Farewell of the Week. Lead nurturing advice of the Week. MORE >>
- This is the week that was: Taking a look into the future EARNEST ABOUT B2B | THURSDAY, NOVEMBER 3, 2011
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: When the web changed EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 15, 2012
- This is the week that was: Don’t put all your eggs in one digital basket EARNEST ABOUT B2B | THURSDAY, MARCH 8, 2012
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