Earnest about B2B

Trending Sources

A guide to content curation. Where can I find shareable social content?

Earnest about B2B

Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. How can we keep the content monster fed and happy? In their book “ The Art of Social Media ”, former Apple Evangelist Guy Kawasaki and his social partner in crime Peg Fitzpatrick give some robust advice on how to get social right and be a ‘ good socialist ’. Stick to the plan.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video.

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Why it’s high time for a Trip Advisor for Content

Earnest about B2B

How about we get users to authenticate themselves using their LinkedIn Profiles? An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. your potential buyers). Everywhere they look there are offers of help. Guides to this. Infographics for that. Ten things they really should know about x, y and z.

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

LinkedIn. LinkedIn. Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. When did they set up on twitter? What was their first tweet? And how many followers do they have today?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

iBeacon: The Future of Content Marketing?

Earnest about B2B

Once at the stand, exhibitors could push relevant, interactive content to the devices of interested parties based on where they dwell – while capturing their LinkedIn profile or in exchange for a Tweet or Facebook Like. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you? Pretty exciting, huh? What the heck? In short, yes.

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The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

LinkedIn proves to be the most useful channel, with 45% of companies having acquired a customer from this professional networking and community vehicle. Every good marketing strategy needs a good set of performance indicators to back it up. However, more often than not, determining these targets can be as big a stab in the dark as a game of pin the tail on the donkey. So here are a few figures from Earnest to turn your wild guestimate into an educated estimate. It’s not the size that matters it’s what you do with it. 22% of the budget goes on events. Source: Hubspot.

Together they stand. Divided they fall.

Earnest about B2B

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. The bad news is Twitter has pulled the plug on its Application Programming Interface (API) for LinkedIn – which in simple terms means your Tweets will no longer show as status updates in LinkedIn (if you so desired). The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. Social media. It’s all about sharing. Isn’t it?

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Predictions from the front-line of B2B marketing 2016

Earnest about B2B

Look no further than the success of LinkedIn Pulse. #7 Things will start to talk together and be a whole lot more accountable. What lies ahead in 2016? Life moves pretty fast. If you don’t stop and look around for a while, you could miss it ,” said one wise philosopher (aka. Ferris Bueller). Looking forward 2016 will not be without its challenges. Content, content everywhere. Want proof?

This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there. The ROI model is therefore relatively simple.

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This is the week that was: Don’t put all your eggs in one digital basket

Earnest about B2B

Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there. Marketing measurement of the week: When planning any traditional marketing campaign, benchmark figures can provide a good indication of those are likely to reply, how many will turn into hot leads and how many will convert to a sale. Then video ads.

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Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

This is the week that was: Taking a look into the future

Earnest about B2B

Twitter, Facebook and LinkedIn hog the screen time of any marketer in today’s world. As the clocks went back last week, Europe’s leaders really wish they could turn back time as the EU economy tail spins into further disaster. Meanwhile protestors have been showing their disdain at the bankers outside St Pauls Cathedral and Vince Cable has been trying to save his own money where he can by not paying his taxes. Still – there was plenty of good things in the world of B2B to report, and here they are for you in one handy blog post. Business turn-around of the week. Future scope of the week.

Vital Statistics for B2B Marketers – the video

Earnest about B2B

Also, if you’d be interested in joining a dedicated LinkedIn Group focused around identifying and discussing the key trends emerging in B2B Marketing please let us know. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Join the movement. Finally enjoy the video!

Event jacking – aka. how to make industry events your own

Earnest about B2B

Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. The sponsorship opportunities came and went.

This is the week that was: Changing face of social

Earnest about B2B

Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. The Earnest weekly round up. As 2015 gets off to a storming start, our inboxes have been flooded with all things interesting. Visualisation of the week.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? LinkedIn: The IBM company presence has 2.8k There are some 1,080 IBM related LinkedIn Groups. LinkedIn: The HP company presence on LinkedIn has some 2.4k LinkedIn: Accenture’s company page has 1.3k IBM. 2. HP. 3.

To B2B or not to B2B, is that the question?

Earnest about B2B

” Yet in 2013 ‘1 in 5 B2B buyers reported using social channels during the buying process’ Even more convincingly, ‘57% of B2B companies said they now generate sales via LinkedIn’ Contextual healing. Recently, B2B marketing has been suffering from an existential crisis. Last year, one well known voice maintained his belief that B2B had ceased to be altogether.

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This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app

Earnest about B2B

New Linkedin opportunity. Last month Linkedin announced that individual users will be able to publish their own content through their profiles. This presents new opportunities for B2B marketers as Linkedin is already an established platform for B2B audiences – 91% of B2B marketers polled used Linkedin to distribute content. B2B linkedin social media statistics twitter best of b2b marketing direct marketing After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you. Have a good week, all.

Event jacking ??? aka. how to make industry events your own

Earnest about B2B

Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. But, distracted by the day job, your company didn’t get its act together. So the speaker slots got snapped up by your rivals. The sponsorship opportunities came and went. Looks like you missed the boat. Or then again may be not.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

This could be the start of a beautiful relationship

Earnest about B2B

This could be facilitated by an exclusive LinkedIn Group or closed area of your website. Ideas to improve your customer marketing. We spot a hot new prospect across the crowded marketplace. We flatter them with niceties and promise them the world. We finally convince them, we’re a match made in heaven. And then, as soon as they’ve thrown caution to the wind and committed to us, we’ve lost interest and are looking over their shoulder at our next potential conquest. Put it like this, the bed’s warm but we’re nowhere to be seen. Rationale. Food for thought.

This is the week that was: When the web changed

Earnest about B2B

This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn. Enjoy. Technology debate of the week: Since the dot com boom of the late 90s the web has changed the way the whole world functions – from how businesses operate to how people communicate with each other on a day to day basis. That was the week that was.

Lessons to be learnt

Earnest about B2B

Create a personal blog and write every week, tweet about what interests you and share interesting content with your peers through LinkedIn. Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled. While these views are clearly archaic, it does highlight an on-going issue that we marketers face – ‘how do we show the real value we add to the business?’. For the majority of other departments this job is easy. Simple.

Trending in B2B: Earnest’s Top Tweets in September

Earnest about B2B

Stick to LinkedIn and Twitter for business and keep Facebook for the weekend (photos that should never be made public included). As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership. Well worth a read. 2. Warts and all. link]. link]. link].

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Vital statistics for B2B marketers – The case study

Earnest about B2B

LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn. We like Twitter and LinkedIn, we’re not sure about Facebook: yes we love it for looking at our best mate’s drunken photos, but our verdict is still out on whether its right for b2b. Then spread the word.

This is the week that was: When the web changed

Earnest about B2B

This week, however, research showed that a number of companies are giving up on the blog for the likes of Twitter, Facebook and LinkedIn. As Harry rolls innocently out of the dock and potentially into the seat of England manager , and the bank of England pumps more money into the economy to fund the whole affair, we collate and distil the outpouring of knowledge from the B2B marketing community – from the new kid on the block Pinterest taking over everyone’s Twitter feed through to the differing opinions on blogging (we of course are still in favour). Enjoy. That was the week that was.

This is the week that was: When Apple lost its core

Earnest about B2B

LinkedIn is the Facebook among the business community. It was the week where the world played hunt the Libyan dictator , Steve Jobs said a sad farewell to Apple and HP ‘did an IBM’ But whilst Arsenal’s defence slept, the world of B2B marketing was positively thriving. ‘Seismic Shift in Silicon Valley’ of the Week. There were big announcements a plenty as HP made public its plans to sell its PC business,bin the tablets and buy Autonomy , Britain’s biggest software firm. No big deal you may say. Farewell of the Week. Lead nurturing advice of the Week.

This is the week that was in b2b (w/c 20th June)

Earnest about B2B

LinkedIn continues to grow as a personal networking tool, but still businesses are not using it to its full potential. Our top tip… add the LinkedIn follow button to your website and let all and sundry know what you are up to. With Wimbledon starting and all the usual muddy antics kicking off at Glastonbury, this week welcomed the arrival of the true British summer. We saw a 19 year old Essex boy take on the FBI and everyone’s favourite character Sonic the Hedgehog turn 20. Despite all of this, the wheels of Earnest and the heady world of B2B kept on turning. response rates.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

10 Ways to Misbehave on LinkedIn

Act-On

But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. wonder if the experts might have responded differently if the negative post had been published on LinkedIn.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. Master LinkedIn Pulse: 7 Tips for Success.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Many potential hires or clients search job titles at specific companies on LinkedIn to find the right person to talk to.

5 Tips for Creating Shareable LinkedIn Posts

Contently

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. Media Social Featured LinkedIn

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?