Digital B2B Marketing

Trending Sources

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?

How To View Any Profile On LinkedIn

Digital B2B Marketing

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1. Search On Google Don’t start with LinkedIn. Here is what it should look like.

View 151

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

If you are a B2B marketer, you are paying attention to LinkedIn. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. But many B2B marketers also find LinkedIn campaigns to be challenging. There is a better way. Your Turn.

LinkedIn: Do New Offerings Make It the King of B2B?

Digital B2B Marketing

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. So when LinkedIn introduces a new advertising option, as a B2B advertiser, you need to pay attention.

Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. You probably don’t know Toby, but maybe you should. Content.

Buy 109

How Account Based Advertising Really Works

Digital B2B Marketing

How do companies like LinkedIn and Facebook know where we work? With the recent launch of an account based targeting offering, LinkedIn has made it easier than ever to run account based advertising on their platform. You can exclude mobile in your targeting on Facebook, but not on LinkedIn). But how do these solutions actually target ads to specific companies? IP Targeting.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Two Killer Google+ Mistakes

Digital B2B Marketing

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Except Google+.

Google 135

Understanding Intent Behind Content Consumption

Digital B2B Marketing

It isn’t because it was widely shared on Twitter or LinkedIn. You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? Your SEO program didn’t make then read it. content promotion program didn’t make it suddenly appealing. Search provides a good model. How to Uncover Intent.

Intent 107

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Social Advertising.

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market. What happens when you survey 50 media buyers?

Three Reasons Content Curation is Overrated

Digital B2B Marketing

Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. B2B marketers are looking for a shortcut to thought leadership , but the shortcut many are taking lead somewhere else completely. According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Content curation can be a valuable activity.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Why Content Curation Is Not The Answer

Digital B2B Marketing

Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content). Hallelujah! All your problems are solved! Exactly.

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Recently I published tricks I have learned to discover who is sharing your content on Twitter and LinkedIn and how much traffic each is driving. The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic.

B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). In B2B marketing, bad data represents a huge lost opportunity. According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. What Is Your Content Really Worth?

Stats 111

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

For example, by selecting my email newsletter traffic and adding the new referring URL field as a second dimension, I can see traffic that was previously reported as being from email subscribers is from when those subscribers shared the post on Twitter, LinkedIn and other sites. B2B marketers are undervaluing Twitter’s contribution to their business. How many leads came from Twitter?

Bad Advertising Advice: Go Where Your Audience Is

Digital B2B Marketing

Possibilities could include: LinkedIn profile-targeted advertising. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targetingIt sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. Do they watch the Super Bowl?

What Online Marketers Know About You

Digital B2B Marketing

Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. How will marketers do this? Data, of course. Crafts, say what? But no.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. LinkedIn is the gold standard for B2B data, making this one of the most interesting new offerings in my opinion. Today, B2B marketers have many new options available. Below are 7 options and potential providers for each one. Use Your Keyword Data.

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Is your B2B marketing activity still built around a series of campaigns? Q1: Security. Q2: Cloud and Mobile. Q3: Lower Cost. Q4: Compliance. Like an old Model T, it might look nice, but it just isn’t practical anymore. Should they wait until you roll our your compliance campaign? source ).

B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

Social Media #B2Bchat B2B Focus Foursquare Google LinkedIn Livestream pinterest Slideshare social media storify triberr Tumblr twitter YoutubeIn our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well. You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← That’s John Doe to You Social Media and Selfless Social Good → LinkedIn is the New B2B Media Powerhouse March 25, 2011 by Eric Wittlake 1 Comment LinkedIn announced 100 million members (with a great infographic) earlier this week and look to be on track for an IPO in the second quarter. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

All Media Will Be Social Media

Digital B2B Marketing

Social Media conversation delicious Facebook Google integration LinkedIn social media summifyThis is a forward looking opinion post on the potential future of digital marketing. The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].

All Media Will Be Social Media

Digital B2B Marketing

As visitors, we will choose the platform based on our own network (Facebook, Google+, LinkedIn, etc) and purpose for interacting. A New Access Layer When we visit web pages or view content, we will see both the underlying content and the social interaction that has happened. Companies can choose to highlight comments, LinkedIn shares or other social activity to increase engagement or credibility, but they will not be able to hide it. Social Media conversation delicious Facebook Google integration LinkedIn social media summifyThe future of digital media is social.

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter“Why do you want my email and phone number again? No thanks, I’ll pass.”

The Future of Media and The Role I Want to Play

Digital B2B Marketing

If so, I would love to connect with you on LinkedIn. The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger. Every sale. Even the weather.

API 44

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Follow @jaybaer @jaybaer Jay Baer. disagree. link]. Here’s why: Scale.

Online Marketers are Creepy

Digital B2B Marketing

asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot.

Online Marketers are Creepy

Digital B2B Marketing

asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Unfortunately for HostGator, I already chose a hosting provider, and now, I’m tired of HostGator’s advertising and their alligator mascot.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform?

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. It certainly isn’t (in fact, I know a few of the folks in the room do use Twitter and LinkedIn somewhat actively). It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Cheers.

Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Like pages from others in your industry, follow on Twitter or join at least five groups on LinkedIn. What makes you think you have a solution? Last week I overheard a conversation about a technical roadblock between colleagues.

8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Find the Advertising Link Where is the link to advertising info on their site? Is it well written?

B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

You can also join the #B2Bchat group on LinkedIn as well! What are B2B marketers biggest measurement challenges? How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. You can also view the summary on Storify.

Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses. Measurement Media Social Media Facebook LinkedIn twitter publishing Email 2.0 The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for  Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0.

Media 27