| | | Dianna Huff - B2B MarCom | | Linkedin | 25 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011 57 Things You Can Do Right Now to Improve Your Website Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Tweet Is your company website not doing its job — i.e. generating leads and sales? asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Below you’ll find their tips and as well as mine. Design. Check your site speed. Navigation. Content. | DIANNA HUFF - B2B MARCOM MAY 22, 2011 What My Coffee Grinder Taught Me About Social Media Hype If you read a lot, you come away feeling anxious because you get the impression that you’re missing out on one giant marketing bonanza: 100 million users on LinkedIn! If, on the other hand, the bulk of your prospects use LinkedIn but not Twitter and you feel more comfortable on LinkedIn, then make LinkedIn your focus. Tweet Two weeks ago my Krups coffee grinder bit the dust. bought it while in college. early 1980s. That means I’ve used it, day in and day out, for approximately 28 years. Except I’ve never had the occasion to make 18 cups of coffee. | | | | | | | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 Tailor Your Pitches Without The BS: Lessons From SHIFT Communications Sullivan prefers Twitter, blogs and LinkedIn as relationship building tools for her B2B clients over Facebook. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? What methods have you tried to win the attention of bloggers? | DIANNA HUFF - B2B MARCOM JANUARY 9, 2012 Why Blogging Benefits Your Business: Exposure, Exposure, Exposure Blog content provides the fuel for social media, i.e. Tweets, FB, G+ or LinkedIn status updates. Once the article went live, I wrote a blog post about it – and again, just put it out there on a Twitter, LinkedIn and my FB page. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!). Blogs allow you to converse with customers, prospects and fans one-to-one. | DIANNA HUFF - B2B MARCOM MARCH 27, 2012 Honor Your Creative Self: Instill Some Quiet in Your Work Life started writing my blog in 2006 and just kept adding things as they came out — LinkedIn, Twitter, Facebook, G+. Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” ” “I can’t keep up with all of it.” One day in August 2011, I decided to take a break. | DIANNA HUFF - B2B MARCOM MAY 16, 2011 How Nathan Dube Sold Me a Printer Via Twitter We’ve also connected on LinkedIn. Tweet What’s the ROI of social media? People in B2B ask this question all the time — and rightly so. Spending time on Twitter or Facebook posting things to hundreds or thousands of people you don’t really know does seem like a huge waste of time. When he initially responded to my request, he had already built social trust with me. | | | | | | | | | -
DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011 Why Blogging Makes Sense for Small B2B Companies If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? Simply put, a blog is how you easily, quickly and cost-effectively create fresh content on a regular basis. We need to write about it.” MORE >> -
Why Google Reader Should Be Your New BFF Hootsuite is a great tool for this type of work as it allows you to post to each platform you're using -- i.e. Twitter, Facebook, LinkedIn, etc. Tweet June, 2011. Published by Dianna Huff. Volume 11, Number 4. Welcome! Having a hard time keeping up with all the online content that's out there? was too, until I learned how to manage all of it with Google Reader. In this month's article, I give you tips on why Google Reader is a wonderful tool and how you can use it to make your life easier. Where did the time go? Revenge is sweet. And, thank you for your continued support and kind words. MORE >> -
DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 20, 2010 How to Use Facebook for B2B Do you wish someone would just show you how to use your e-newsletter, blog or LinkedIn profile more effectively versus developing something completely new? July, 2010. Published by Dianna Huff. Volume 10, Number 7. Welcome! Due to vacation and a flurry of new projects, this newsletter is a few weeks late. My son and I traveled to California for an eight day "tech tour": We toured Google and visited the Apple campus and the Intel museum, all of which were a blast. We also met a few founders from local Silicon Valley start-ups as well as tech interns. Regards, Dianna Huff. Jeff Brooks. MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 21, 2013 My (Simplified) Social Media Strategy Given this, I’d find myself venturing back to LinkedIn every once in a while, but it reminds me of the juice aisle in the grocery store. Twitter is good, but like LinkedIn, it’s become so busy and noisy that it’s hard to stand out or make your voice heard unless you’re using automated tools to push out content (because you think you’re a radio station) — and/or you’re on it 24/7, which I’m not. It’s also quiet — or perhaps it simply lacks that deafening roar you hear on Twitter and LinkedIn. well, everyone. MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 9, 2011 B2B Website Marketing Tip: Add Social Icons to Top of Pages like how this organization created a drop down menu that shows links to Facebook, Twitter and LinkedIn. Tweet I’ve spent a lot of time of late adding followers to clients’ Twitter accounts and RSS feeds to Google Reader. Be sure to read my post about why Google Reader should be your BFF in terms of managing the content tsunami we’re all dealing with.). I’m purposely not covering those companies who lack a social presence but place icons in the hope that people will tweet / Like their content. That’s a whole other article.). is important. Trust me.). MORE >>
- The One Reason Your PPC Campaign Isn’t Working DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- Eliminating Clutter Allows You to Focus on Important Stuff DIANNA HUFF - B2B MARCOM | THURSDAY, OCTOBER 14, 2010
- Surprise Your Customers with Direct Mail Love DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011
- Friday E-book Download: Gear Up for Success from Tilton, et al DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010
- Feeling a Little Tired and Socially Overwhelmed? Me too! DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 7, 2013
- 7 Tips for Getting People to Your B2B Blog DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 4, 2010
- DIY Marketing No Longer Cuts the Mustard DIANNA HUFF - B2B MARCOM | THURSDAY, DECEMBER 2, 2010
- MarCom Strategist QuickTip: Instill Some Quiet in Your Work Life DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
- Guidelines for Formatting Ebooks: New Post on CMI DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 1, 2013
- Will Content Begin to Derive Value from Exclusivity? DIANNA HUFF - B2B MARCOM | THURSDAY, NOVEMBER 15, 2012
- Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 14, 2010
- Honor Your Creative Self: Instill Some Quiet in Your Work Life DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
- Your Website is Worth More than a Cup of Coffee DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 5, 2010
- Friday E-Book Download: How To Build a Socially Armed Team DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 9, 2010
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