B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” ” This infographic from Insideview speaks to the great benefits B2B companies have received as they’ve embraced social media tactics. Selling Through Social Media to Close More Leads. Marketing Sales Social Media B2B MORE >>

Interesting side note is that LinkedIn did an internal study and found the job title with the most growth is “business analyst.”. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There were no surprises in the topics and really none in the responses. And, for the most part, the vendors did a good job remaining neutral and not turning it into a chance to advertise their own products. To read part one, click HERE. MORE >>

m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook. LinkedIn – First create a company page for your business. As Wordpress notifies Twitter with a tweet announcing your post, that same tweet will show up in LinkedIn as a status update. Tags: social media blog facebook LinkedIn Twitter Wordpress Social media is still fairly new and understanding how to connect the various social media tools is not easy. Let me know and I can help. URL shortener. MORE >>

By the way, LinkedIn is great for that type of research. Read a great post by IDC’s Michael Gerard about solution selling. was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. thought by now, every sales organization practiced solution selling-but I was wrong. Michael’s post says, “For nearly 10 years, sales organizations have emphasized the desire to become “trusted partners&# with their B2B customers. He goes on to say that most sales engagements are still product led. MORE >>

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. They leverage LinkedIn, Ning, YouTube, and Twitter. Tags: Content Strategy facebook LinkedIn ning relationship marketing social media Twitter youtube In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” And here are the answers: Peers and colleagues – 84%. Vendor, industry and trade Web sites – 69%. MORE >>