Content Marketing for BI

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Simple Ways to Power your Website with Social Media

Content Marketing for BI

The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. LinkedIn – I don’t use a plugin but you can configure your LinkedIn account to accept your latest tweets and Facebook updates. Social Media Websites facebook LinkedIn RSS social media marketing Twitter Website marketing WordpressWebsites used to be easy.

Visualize Social Media Data

Content Marketing for BI

LinkedIn. LinkedIn is also demonstrating their use of the massive amount of data they’ve collected with Linkedin Maps. LinkedIn’s new Maps feature builds an infographic that shows all of your connections, grouped together by color, and their connection to you is sized by how many shared connections you have between you. If you know me, you know I’m a very visual person.

Who Says Geeks Aren’t Social?

Content Marketing for BI

UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Turns out IT decision makers are social too! Social media activities such as blogging and the use of Twitter require almost daily attention.

B2B Finally Embraces Social Media

Content Marketing for BI

B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. But just give it time and most have found their social “voice.” Selling Through Social Media to Close More Leads.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Networking Your Social Media

Content Marketing for BI

I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook. LinkedIn – First create a company page for your business. As Wordpress notifies Twitter with a tweet announcing your post, that same tweet will show up in LinkedIn as a status update. URL shortener.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

What about LinkedIn? Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in. Should we be blogging and tweeting?” Should we have a Facebook page?” Should we be there too?” These are typical of the types of questions that are heard whenever new techniques are introduced. 55% use Twitter for marketing.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. They leverage LinkedIn, Ning, YouTube, and Twitter. Tags: Content Strategy facebook LinkedIn ning relationship marketing social media Twitter youtube And here are the answers: Peers and colleagues – 84%. Blogs – 24%.

Product Selling is Dead

Content Marketing for BI

By the way, LinkedIn is great for that type of research. Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. I thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Product Selling is Dead

Content Marketing for BI

By the way, LinkedIn is great for that type of research. Read a great post by IDC’s Michael Gerard about solution selling. I was fortunate to experience that for the first time several years ago by a very successful vendor rep who has since become a good friend. I thought by now, every sales organization practiced solution selling-but I was wrong. It’s been around for a long time.

TDWI Vendor Panel on the Future of BI – part Two

Content Marketing for BI

Interesting side note is that LinkedIn did an internal study and found the job title with the most growth is “business analyst.”. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There were no surprises in the topics and really none in the responses. And, for the most part, the vendors did a good job remaining neutral and not turning it into a chance to advertise their own products. To read part one, click HERE.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. Check out the infographic to learn more insider tips about LinkedIn marketing straight from the source.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs. Stop!

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

B2B Marketing Insider

The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers A Gamified LinkedIn? LinkedIn has been free of most direct gamification for years.

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call. All sales leads are not equal. Like this post?

Leveraging LinkedIn for Business

Sazbean

This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about.

How To View Any Profile On LinkedIn

Digital B2B Marketing

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1. Search On Google Don’t start with LinkedIn. Here is what it should look like.

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B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required. If I want to target the CMO of Pepsi with an e-book, LinkedIn is the first place I go. on LinkedIn).

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook?

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale. Scale.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

B2B Marketing Insider

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.

10 Ways to Misbehave on LinkedIn

Act-On

But LinkedIn in is a different story. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. I wonder if the experts might have responded differently if the negative post had been published on LinkedIn.

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

B2B Marketing Insider

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel. The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? So I kept my eye on it, and several years ago I saw LinkedIn begin to morph from a job site to a true business networking site.

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn

B2B Marketing Insider

IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […].

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Like this post?

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? The problem with LinkedIn Group Discussions. for group member viewing.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Social Advertising, With LinkedIn Targeting. Fills the Mobile Gap. Your Turn.

Go beyond brand awareness & drive revenue with LinkedIn

Biznology

This webinar featuring LinkedIn expert Kristina Jaramillo gives LinkedIn strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. The post Go beyond brand awareness & drive revenue with LinkedIn appeared first on Biznology.

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?