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CONNECT THE DOCS APRIL 29, 2010 The Content Marketing Question: To Gate or Not To Gate? Talk about it on Twitter, FB or LinkedIn. How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? " Ardath Albee. Blog Marketing Interactions Twitter Ardath421. " Give to Get – Yes, it works. " Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Ardath Albee's Tip. It has a job (or many) to do. MORE >>	CONNECT THE DOCS APRIL 26, 2010 B2Bs should get Serious about Social There are more than 275 million blogs, more than 250 million Facebook users, 43 million LinkedIn members and 6 million followers on Twitter. "Social" is here to stay and marketers should design strategies and programs to take advantage of this tremendous opportunity. To survive marketers must participate in conversations. What actions should marketers take in 2010? Parker Trewin. MORE >>	RECENT POSTS JANUARY 7, 2013 \| CONNECT THE DOCS Social Media Marketing Tools Series #4 MediaFunnel JANUARY 31, 2011 \| CONNECT THE DOCS ClickInsights: What was your "Aha" moment in 2010? - Part 1 JULY 14, 2010 \| CONNECT THE DOCS Social Media - Invest in relationships for the long run APRIL 29, 2010 \| CONNECT THE DOCS The Content Marketing Question: To Gate or Not To Gate? APRIL 26, 2010 \| CONNECT THE DOCS B2Bs should get Serious about Social FEBRUARY 18, 2010 \| CONNECT THE DOCS Does 'Being Findable' mean 'Being Everywhere'?
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CONNECT THE DOCS DECEMBER 8, 2009 ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0 Sites such as Twitter, Facebook, and LinkedIn, exemplified by short, quick, rich media messaging has reduced our attention spans and our ability to read large blocks of paragraph-oriented text. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Crafting White Paper 2.0 Jonathan Kantor. addressed towards? MORE >>	CONNECT THE DOCS FEBRUARY 18, 2010 Does 'Being Findable' mean 'Being Everywhere'? Social Media (blogs, Twitter, Facebook, LinkedIn). "Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Does this mean cross-media, low-volume campaign all year long? Read on to get their insights. Blogs. MORE >>	CONNECT THE DOCS SEPTEMBER 10, 2009 ClickInsights: 3 important components that will make a great case study LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). MORE >>	CONNECT THE DOCS FEBRUARY 5, 2010 ClickPredictions: Engage Better on Social Media Sites like Twitter, LinkedIn and Facebook will announce strategic partnerships with search engines that will bring real-time social media actives to the masses. We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner. Blog WritingWhitePapers Twitter Mike_Stelzner. Recommended Resources. MORE >>
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CONNECT THE DOCS | THURSDAY, DECEMBER 17, 2009
ClickInsights: What was your "Aha" moment in 2009? - Part 2

LinkedIn Groups and Answers can give you a quick read on viewpoints. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Read on to get their insights. Recommended Resources from B2B Marketing Experts. Blogs. Books. MORE >>

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CONNECT THE DOCS | THURSDAY, NOVEMBER 12, 2009
ClickInsights: What is your favorite case study? Why do you like it?

Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. LinkedIn Group – Success-Story Marketing Group. Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Blog CindyKing Twitter CindyKing. “Highlight business impact” Cindy King's Bio. Cindy King's Tip. Blogs. MORE >>

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CONNECT THE DOCS | THURSDAY, OCTOBER 8, 2009
ClickInsights: How should case studies be used in marketing activities versus sales activities?

LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. How does a Sales Team use a Case Study? MORE >>

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CONNECT THE DOCS | WEDNESDAY, JULY 14, 2010
Social Media - Invest in relationships for the long run

Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010? " David Alston leads the Marketing and Community teams at Radian6 , a social media monitoring, measurement and engagement platform used by PR, marketing and customer support specialists. David Alston. Recommended Resources. MORE >>

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CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
ClickInsights: What was your "Aha" moment in 2010? - Part 1

Providing links to this content via Twitter and LinkedIn. Interacting with others and adding to the dialogue on other people's blogs and in LinkedIn group discussions. It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. It also puts us in a reflective mood as we ponder over what has transpired and how we have come out of this year stronger than we went in. Read on to get their insights. Jonathan Kantor. Blog WhitePaperPundit Twitter Jonathan_Kantor. ” Jonathan Kantor's Bio. MORE >>

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Creative is King, Queen, and Everything in Between CONNECT THE DOCS | MONDAY, FEBRUARY 15, 2010
ClickInsights: What was your "Aha" moment in 2009? - Part 1 CONNECT THE DOCS | THURSDAY, DECEMBER 3, 2009
Social Media Marketing Tools Series #4 MediaFunnel CONNECT THE DOCS | MONDAY, JANUARY 7, 2013
ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009

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