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INFOGRAPHIC: Social Media Statistics - 2012

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From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

INFOGRAPHIC: Social Networking Statistics for 2012

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From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

Making the Most of Content Marketing Efforts

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Include LinkedIn social plugins on your blog or Web site. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Share your content in LinkedIn groups. Feed your Twitter, LinkedIn, and Facebook updates to your company's blog. Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting.

Scheduling Your Social Media Marketing Efforts

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Check LinkedIn. Scan LinkedIn questions from network connections. Catch up on LinkedIn discussions. Send LinkedIn invitations to connect with clients when beginning a new assignment. Ask for LinkedIn recommendation after successfully completing a project or engagement. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Respond/Follow when appropriate.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

INFOGRAPHIC: Networking with LinkedIn

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From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections. View Original Article

INFOGRAPHIC: B2B Marketing on LinkedIn and Facebook

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From BOP Design, here's an infographic that compares the effectiveness of marketing on LinkedIn and Facebook. View Original Article

Be a LION on LinkedIn to Grow Your Business Network

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One of the ways to grow your business network is by joining relevant industry groups on LinkedIn and networking with other members. However, LinkedIn's philosophy is that you should only send connection invitations to people with whom you already have a prior relationship. This stands for LinkedIn Open Networking. Make sure you read the rules of each group as they may differ.

LinkedIn Features You Should Be Using, but Most Likely Aren’t

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This holds true for LinkedIn and the features that it provides its users. Get Yourself a Vanity Plate – Just like expressing your individuality with a vanity license plate for your car, LinkedIn provides users the opportunity to customize their URL. The majority of LinkedIn users, 66%, are decision makers or have influence in the purchase decisions at their companies. The LinkedIn features are right there for you to use – so what are you waiting for Like most things in life, you have to put some effort in to get anything out.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

INFOGRAPHIC: The Demographics of Social Media

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From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter. View Original Article

The State of Social Media and Blogging

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The notable exception is LinkedIn, largely due to the greater number of men in management roles. LinkedIn (17.786 million). Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging. Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Facebook (140.336 million). Blogger (50.055 million).

INFOGRAPHIC: Word of Mouth Marketing on Facebook

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Facebook has more monthly unique visitors than Twitter, Google+, MySpace, Pinterest, Tumblr and LinkedIn combined. From Ambassador, here's an infographic that shows how businesses are finding success by targeting and connecting with consumers on Facebook. View Original Article

INFOGRAPHIC: Personal vs. Professional Social Networks

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Hubspot reports on a new study by LinkedIn that indicates social media users have different states of mind, depending on whether they are logging into a personal social network (e.g. LinkedIn). Pinterest) or into a professional social network (e.g. How can astute marketers can better align their social media strategies and tactics to suit users of different types of social networks? This infographic highlights the best strategies. View Original Article

Infographics ROI

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Subscribers - Measure blog subscribers (RSS and email), email subscribers, and followers on social networks such as Twitter, Facebook and LinkedIn. Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+. Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. Tangible Metrics. Intangible Benefits.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

10 Steps to Launch Your Social Media Presence

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Create a LinkedIn Account ( www.LinkedIn.com ) -LinkedIn is a powerful social network for business professionals. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Where does your market get together online? Try creating a persona of your ideal target audience.

Are Search Engines and Users Seeing What You See?

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Make it easy to share by posting links on Facebook, Twitter, and LinkedIn. With YouTube reporting a 25% increase in online video views over an eight month period, video is an amazing tool to educate and expand your audience, drive traffic to your site and increase sales. The key is having unique content and understanding how to manage optimization for that content. Optimizing your video content and making it visible will help you rank with search engines and users alike. Make it catchy! Unlike written content, search engines cannot scan your video for keywords. Did you see that?

INFOGRAPHIC: Social Media Demographics

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From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article

Social Media Automation Mistakes

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Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid. Fear Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation. And obviously, schedule time sensitive offers accordingly.

5 Steps To Get Daily Blog Visitors

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Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique? Regardless of your motivation for blogging, if you want it to be read you need great content. Make sure that your users are excited and find value in your content. Run with the big dogs.

Integrating Social Media and Lead Nurturing

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Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing. Include social follow widgets in lead nurturing emails." The more points of contact you can have with your leads, the better.

Basic SEO Mistakes

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You can create quality links from employee blogs, speaker bios and LinkedIn profiles. According to Paul Gillin on the CMO Site, a lot of companies fail at the most basic level of digital marketing, search engine optimization (SEO). Here are five common SEO mistakes companies make, most of which can be rectified with small expenditures. Poor or Nonexistent Keyword Strategy SEO starts with having a list of 10-15 keywords you want to own. Focus on words customers might use to find you or problems they are trying to solve. Use specifics when labeling. Include your keywords in descriptions.

Generating Leads from Your Homepage

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having share/like buttons for Facebook, Twitter, LinkedIn, etc.) The purpose of a business website should be to draw out visitors to identify themselves so that you can convert them into a lead. Mike Lieberman guest posts on Hubspot with eight ways to optimize your homepage for better lead generation. Clear Messaging Research indicates that the first 10 seconds of a webpage visit are critical to a user’s decision about whether to stay on the page. Getting users to stay past 10 seconds requires strong, succinct copy that explains what the business does without the use of jargon.

Why Isn't My Content Marketing Strategy Working?

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Tell people about your content through multiple channels like email, landing pages, Facebook, Twitter, Google+, LinkedIn, etc. Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be. Targeting the Wrong Audience Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them. View Original Article

Generating Leads from Your Blog

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Trick out with social bling" Include social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. As such, have your blog as a sub-domain of your main page and make sure it mirrors the design of your main site. Show up" Blog on a regular, sustainable schedule. This will also allow you to build email lists.

Content Marketing in 2012

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Andrew Davis - Tumblr will be seen as effective a marketing platform as Twitter, LinkedIn and Facebook. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. Chris Baggott - Content marketers will realize that the real opportunity lies in attracting new customers, not retaining existing ones. Content volume will dramatically increase due to employee blogging. Alison Bolen - More corporations will shift advertising and PR budgets into content marketing.

Pushing All Your Buttons

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LinkedIn. Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace.

Guide to the Social Media Landscape

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LinkedIn. Consumer acceptance of social media has accelerated quickly, and outpaced digital marketing strategies. However, a social-media strategy has clearly become a marketing must-have. To help with that, CMO.com has mapped the rapidly shifting social media landscape. Download the PDF chart here. Sites Mapped: Facebook. Twitter. Flickr. YouTube. StumbleUpon. Reddit. Tumblr. Each site is graded Good , Okay or Bad with an explanation, in the following areas: Customer Communication. Brand Exposure. Traffic to Your Site. View Original Article

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

10 Ways to Misbehave on LinkedIn

Act-On

But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. wonder if the experts might have responded differently if the negative post had been published on LinkedIn.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

B2B Marketing Insider

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.  I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […].

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics. Future trends.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook?

Leveraging LinkedIn for Business

Sazbean

This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.