Client Bridge

Trending Sources

INFOGRAPHIC: Social Media Statistics - 2012

Client Bridge

From Go-Globe.com, here's an infographic that looks at relevant statistics for major social media platforms, including Facebook, Twitter, LinkedIn, Pinterest, Youtube and blogs. Infographic by- GO-Globe.com. View Original Article

INFOGRAPHIC: Social Networking Statistics for 2012

Client Bridge

From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

INFOGRAPHIC: Word of Mouth Marketing on Facebook

Client Bridge

Facebook has more monthly unique visitors than Twitter, Google+, MySpace, Pinterest, Tumblr and LinkedIn combined. From Ambassador, here's an infographic that shows how businesses are finding success by targeting and connecting with consumers on Facebook. View Original Article

INFOGRAPHIC: Networking with LinkedIn

Client Bridge

From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections. View Original Article

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

Making the Most of Content Marketing Efforts

Client Bridge

Include LinkedIn social plugins on your blog or Web site. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages. Share your content in LinkedIn groups. Feed your Twitter, LinkedIn, and Facebook updates to your company's blog. Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting.

Using LinkedIn for Lead Generation: 5 Quick Tips

Client Bridge

LinkedIn is on the top professional networks today and is a treasure trove for lead generation. Following these five lead generation best practices can help you leverage the power of LinkedIn to expand your customer base. complete profile, embedded with key search terms, will get you noticed and ranked highly in LinkedIn Search terms.

Scheduling Your Social Media Marketing Efforts

Client Bridge

Check LinkedIn. Scan LinkedIn questions from network connections. Catch up on LinkedIn discussions. Send LinkedIn invitations to connect with clients when beginning a new assignment. Ask for LinkedIn recommendation after successfully completing a project or engagement. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent. Find a schedule that keeps you accountable without taking over your life. Here are some sample schedules they developed for different levels of engagement. Respond/Follow when appropriate.

LinkedIn for Lead Generation

Client Bridge

LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. Experiment with DirectAds - this LinkedIn feature allows you to target very specific audiences for your ads. According to LinkedIn, you can target 7.9M But is also can be used to generate leads for your business. Below are a few tips.

LinkedIn Milestone

Client Bridge

LinkedIn hit the 100 million member milestone this week. LinkedIn should be included in any social media strategy. LinkedIn provided this informative and entertaining infographic to illustrate their growth. The professionals network is a source for finding a job, recruiting talent, finding clients and starting a business. View Original Article

INFOGRAPHIC: B2B Marketing on LinkedIn and Facebook

Client Bridge

From BOP Design, here's an infographic that compares the effectiveness of marketing on LinkedIn and Facebook. View Original Article

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

INFOGRAPHIC: Social Media Demographics

Client Bridge

From Online MBA, here's an infographic that breaks down the education level, income, age and gender of users of major social media platforms, including Facebook, Twitter, Google+, Pinterest, LinkedIn, Digg, and Reddit. View Original Article

Be a LION on LinkedIn to Grow Your Business Network

Client Bridge

One of the ways to grow your business network is by joining relevant industry groups on LinkedIn and networking with other members. However, LinkedIn's philosophy is that you should only send connection invitations to people with whom you already have a prior relationship. This stands for LinkedIn Open Networking. Make sure you read the rules of each group as they may differ.

LinkedIn Features You Should Be Using, but Most Likely Aren’t

Client Bridge

This holds true for LinkedIn and the features that it provides its users. Get Yourself a Vanity Plate – Just like expressing your individuality with a vanity license plate for your car, LinkedIn provides users the opportunity to customize their URL. The majority of LinkedIn users, 66%, are decision makers or have influence in the purchase decisions at their companies. The LinkedIn features are right there for you to use – so what are you waiting for Like most things in life, you have to put some effort in to get anything out.

URL 2

INFOGRAPHIC: The Demographics of Social Media

Client Bridge

From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter. View Original Article

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

The State of Social Media and Blogging

Client Bridge

The notable exception is LinkedIn, largely due to the greater number of men in management roles. LinkedIn (17.786 million). Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging. Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online. Facebook (140.336 million). Blogger (50.055 million).

INFOGRAPHIC: Personal vs. Professional Social Networks

Client Bridge

Hubspot reports on a new study by LinkedIn that indicates social media users have different states of mind, depending on whether they are logging into a personal social network (e.g. LinkedIn). Pinterest) or into a professional social network (e.g. How can astute marketers can better align their social media strategies and tactics to suit users of different types of social networks? This infographic highlights the best strategies. View Original Article

Infographics ROI

Client Bridge

Subscribers - Measure blog subscribers (RSS and email), email subscribers, and followers on social networks such as Twitter, Facebook and LinkedIn. Social Sharing - Measure tweets and mentions on Twitter and shares on Facebook, LinkedIn and Google+. Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. Tangible Metrics. Intangible Benefits.

Are Search Engines and Users Seeing What You See?

Client Bridge

Make it easy to share by posting links on Facebook, Twitter, and LinkedIn. With YouTube reporting a 25% increase in online video views over an eight month period, video is an amazing tool to educate and expand your audience, drive traffic to your site and increase sales. The key is having unique content and understanding how to manage optimization for that content. Optimizing your video content and making it visible will help you rank with search engines and users alike. Make it catchy! Unlike written content, search engines cannot scan your video for keywords. Did you see that?

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

10 Steps to Launch Your Social Media Presence

Client Bridge

Create a LinkedIn Account ( www.LinkedIn.com ) -LinkedIn is a powerful social network for business professionals. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Where does your market get together online? Try creating a persona of your ideal target audience.

RSS 2

Social Media Automation Mistakes

Client Bridge

Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid. Fear Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation. And obviously, schedule time sensitive offers accordingly.

5 Steps To Get Daily Blog Visitors

Client Bridge

Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Some blog basics along with a little schmoozing could make all the difference. Make it unique? Regardless of your motivation for blogging, if you want it to be read you need great content. Make sure that your users are excited and find value in your content. Run with the big dogs.

Integrating Social Media and Lead Nurturing

Client Bridge

Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing. Include social follow widgets in lead nurturing emails." The more points of contact you can have with your leads, the better.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Basic SEO Mistakes

Client Bridge

You can create quality links from employee blogs, speaker bios and LinkedIn profiles. According to Paul Gillin on the CMO Site, a lot of companies fail at the most basic level of digital marketing, search engine optimization (SEO). Here are five common SEO mistakes companies make, most of which can be rectified with small expenditures. Poor or Nonexistent Keyword Strategy SEO starts with having a list of 10-15 keywords you want to own. Focus on words customers might use to find you or problems they are trying to solve. Use specifics when labeling. Include your keywords in descriptions.

Generating Leads from Your Homepage

Client Bridge

having share/like buttons for Facebook, Twitter, LinkedIn, etc.) The purpose of a business website should be to draw out visitors to identify themselves so that you can convert them into a lead. Mike Lieberman guest posts on Hubspot with eight ways to optimize your homepage for better lead generation. Clear Messaging Research indicates that the first 10 seconds of a webpage visit are critical to a user’s decision about whether to stay on the page. Getting users to stay past 10 seconds requires strong, succinct copy that explains what the business does without the use of jargon.

Why Isn't My Content Marketing Strategy Working?

Client Bridge

Tell people about your content through multiple channels like email, landing pages, Facebook, Twitter, Google+, LinkedIn, etc. Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be. Targeting the Wrong Audience Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them. View Original Article

Generating Leads from Your Blog

Client Bridge

Trick out with social bling" Include social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. As such, have your blog as a sub-domain of your main page and make sure it mirrors the design of your main site. Show up" Blog on a regular, sustainable schedule. This will also allow you to build email lists.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Content Marketing in 2012

Client Bridge

Andrew Davis - Tumblr will be seen as effective a marketing platform as Twitter, LinkedIn and Facebook. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. Chris Baggott - Content marketers will realize that the real opportunity lies in attracting new customers, not retaining existing ones. Content volume will dramatically increase due to employee blogging. Alison Bolen - More corporations will shift advertising and PR budgets into content marketing.

Pushing All Your Buttons

Client Bridge

LinkedIn. Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include: Facebook. Twitter. Delicious. StumbleUpon. RSS Feed. YouTube. MySpace.

Guide to the Social Media Landscape

Client Bridge

LinkedIn. Consumer acceptance of social media has accelerated quickly, and outpaced digital marketing strategies. However, a social-media strategy has clearly become a marketing must-have. To help with that, CMO.com has mapped the rapidly shifting social media landscape. Download the PDF chart here. Sites Mapped: Facebook. Twitter. Flickr. YouTube. StumbleUpon. Reddit. Tumblr. Each site is graded Good , Okay or Bad with an explanation, in the following areas: Customer Communication. Brand Exposure. Traffic to Your Site. View Original Article

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

10 Ways to Misbehave on LinkedIn

Act-On

But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. wonder if the experts might have responded differently if the negative post had been published on LinkedIn.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook?

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. Master LinkedIn Pulse: 7 Tips for Success.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

37.53 μs: 780.0 ns, 23.22 μs, 125.0 ns 260.4 ms: 392.4 μs, 4.494 ms, 254.4 ms