Chris Koch

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information. But that is how we’re introduced to each other on Facebook and LinkedIn. The key is the interaction—not the information. What do you think?

Privacy 100
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Where is the utility in mobile apps for B2B?

Chris Koch

Social media hasn’t taken off for B2B because it doesn’t provide any more utility for making those things happen (except perhaps for finding old colleagues on LinkedIn).

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How to establish a voice of authority in a blog

Chris Koch

But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert. The way that we establish trust and relationships with buyers is through authority. Let’s get a conversation going.

SME 100
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How to build emotional engagement in B2B marketing

Chris Koch

Twitter , LinkedIn, etc. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. all do that, too. But let’s not get too hung up on social media. This has to permeate all that we do. It’s why those expensive private events work so well.

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Stop doing PR. Start doing visibility.

Chris Koch

Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Tags: Latest Post Marketing Strategy B2B marketing Facebook LinkedIn PR PR Strategy Press release Public relations Social Media Social network Subject matter expert Twitter. Examples of how you do this are: Make them visible on social networks.

PR 100
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There is no social media strategy, only marketing strategy

Chris Koch

If you look at social media in isolation, you’re not going to see the larger strategic issues until they slap you in the face—blogs with nothing to write about; LinkedIn groups with no substantive conversation; Twitter streams that link to nothing but brochures and press releases. Why B2B marketers hate social media (christopherakoch.com).

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How to use social media for B2B

Chris Koch

Taking a poll in a LinkedIn or Facebook group, asking for input from Twitter followers, or asking for information through comments on blogs are some of the ways to gather information. Others have set up training programs for employees who will engage in social media. Gather information by asking questions. Tweet This Post.