Buzz Marketing for Technology

Trending Sources

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing.

Click 115

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Find diehard fans on Twitter, Facebook and LinkedIn. Used LinkedIn recommendation ads to invite endorsements and engage target users. Improved Customer Support.

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below). IAB Mixx Research.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. linkedin. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Print.

Class 77

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Share this on Linkedin. In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. But then the question quickly becomes how do you build thought leaders? Tweet This!

Paper 58

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. If you are, there are new options available all the time, like the recent launch of the LinkedIn ‘Lead Accelerator’ You can review the options on our Content Distribution matrix. 4) What one Digital Marketing tactic should a B2B Marketer stop in the next year? think content personalization is the biggest opportunity into 2016 for B2B Marketers.

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account

Buzz Marketing for Technology

LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file.

SMS 26

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Bitcoin: Needs to be Rebranded to Inspire Trust

Buzz Marketing for Technology

Just look at history: If the NSA, the CIA, JPMorgan, Morgan Stanley, Target, LinkedIn, Twitter and Home Depot can’t secure financial data or data about identity, then no one can. Your neighbor borrows money from you. When he pays you back, would you prefer a) cash; b) a check; or c) cryptocurrency? Consider it a branding problem. Cryptocurrency expert and author Alex Tapscott agrees.

Trust 11

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

What is LinkedIn? practical example of how LinkedIn works. practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn Company Profiles | March 20, 2008. LinkedIn-PCR Tutorial. Introducing LinkedIn News & the redesigned home page. LinkedIN - 2. OpenSocial Summit: Brandon Duncan about LinkedIn OpenSocial. Inside//Out: LinkedIn. Close.

How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? Which media sources are relevant to your goals?

Fire your Director of Social Media!

Buzz Marketing for Technology

Share this on Linkedin. At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view?

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

PKM has been associated with a focus on personal branding , responsibility for personal learning, personal networking - using networking engines (Ryze, Friendster, LinkedIN) and management of individual documents, thought and writings. Personal knowledge management. From Wikipedia, the free encyclopedia. Jump to: navigation , search. This article or section appears to contain a large number of buzzwords. Because: Article seems to speak in very vague, glittering generalities , and to contain quite a few business vogue-words. This article does not cite any references or sources. Contents.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. Tweet This! Share this on Facebook. Digg this!

WOM 39

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. ME Liz Strauss wrote this at 11:30 am. It’s NOT Who You Know. My recent trip to the UK has me thinking about networking. I’ve never really liked the term, it makes pictures of strangers and stress in my head. So I think in terms of meeting people instead. We live and interact with people. People help, support, and reach out. They interfere, compete, and ignore. When Fewer Is More. Related. Hi Alina!

Customer Service is the New Marketing

Buzz Marketing for Technology

Share this on Linkedin. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. So why not treat it that way now? Tweet This!

What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Will Facebook displace LinkedIn as "the social network for business"? The Gurteen Knowledge Website. Altavista Amazon.co.uk Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Weblog Entry. contact.

Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

Share this on Linkedin. One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on del.icio.us. Digg this!

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Share this on Linkedin. I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Tweet This!

The Bamboo Project Blog

Buzz Marketing for Technology

Facebook or LinkedIn) or other communities of practiceâ?? for Learning Professionals Ning where were on day three of the course, one of the more active forum discussions has been on getting value out of LinkedIn. Fortunately for us, Tony Karrer is a whiz at using LinkedIn to find expertise and hes recorded a couple of excellent screencasts to show the rest of us how its done.

Location is important for your Contact Center too!

Buzz Marketing for Technology

Share this on Linkedin. Location Based Services (LBS) are becoming all the rage now. Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company?

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself. Tweet This! Digg this!

It pays to provide Support with Social Media

Buzz Marketing for Technology

Share this on Linkedin. In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Someone can come in and undercut you (think Sam Walton against every major retailer).

WOM 21

Sharing is how you build a Brand

Buzz Marketing for Technology

Share this on Linkedin. In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! The Answer: create and share good content.

Your Testing Program: Smart Ways to Get Your Team On Board

Buzz Marketing for Technology

For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). But the real problem usually is buried a little deeper. Why bother?”.

Test 11

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

linkedin. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Ways to Filter Your RSS Feeds. Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. RSS is easily one of the best things to happen to web publishing in the past 10 years. It allows users to easily keep track of news from multiple web sites because updates are delivered directly to them. Feed Rinse is a best of class RSS filtering application. Posted in.

RSS 22

1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Share this on Linkedin. Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. Tweet This!

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Share this on Linkedin. Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level. This is actually good news for the B2B Marketer. Tweet This! Share this on Facebook.

KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Join KMEdge LinkedIn Group. KMEdge. KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. Sign In. KM Topics. KM Overview. Case Studies. About Us. Search. -->. Knowledge Transfer in the Internet Age. By Lauren Trees on June 26, 2008. Comments (0). Once I was a scuba diver in the sea of words. Comments (0).

Connecting 2 the World

Buzz Marketing for Technology

began the course design by breaking up New Interactive Technologies (New Communication Technologies for this course) into four categories dependent upon the intended use: communication (mobile communication technologies such as cell phones, pdas, video conferencing), information sharing (pod and vodcasting, visual information software, blogs, pageflakes), collaboration (wikis, groupware), and networking (facebook, LinkedIn, Ning). What we can learn from Linkedin. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. On a break. Web 2.0

LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. This gave birth to a whole industry centered on optimizing search results for a given term. The results you get may surprise you.

LinkedIn for Finding Expertise

Buzz Marketing for Technology

for Learning Professionals , I've created a couple of screen casts showing very quickly how I use LinkedIn to find expertise. As part of the Web 2.0 This is my first time using Jing. Let me know what you think. FYI - the Jing object does not appear in the RSS feed. Whoops, I clicked too fast on publish - I will try to get additional screen casts posted soon. By the way, I'm still looking for a free tool that will let me do this with someone else online at the same time. In other words, record my walk-through and conversation. Prefer it produces a Flash Movie

Searching for Expertise - LinkedIn Answers

Buzz Marketing for Technology

Yesterday I created a screen cast on LinkedIn for Finding Expertise. posted a query about this to several of the groups that I've joined on LinkedIn and have received about a dozen responses so far. Today, I saw a post on our Free - Web 2.0 for Learning Professionals where someone said: I am currently trying to find a SME experienced with Moodle (a CMS/LMS) and WizIQ (synchronous web class technology). have yet to discover (through further research) which (if any) of the responses will be most helpful to me. But how long do I have to wait to receive a response to my query?

WEEK 1: Introduction to LinkedIn - Work Literacy

Buzz Marketing for Technology

WEEK 1: Introduction to LinkedIn. LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. Because LinkedIn is designed for professional networking, thereâ??s LinkedIn Questions and Answers is a way for people to ask questions and receive expert advice. Answers can be rated and people who do this well can improve their LinkedIn reputation. Also see what other learning professionals are saying about LinkedIn. Also check out " Im on LinkedIn, Now What? ".

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. When LinkedIn Wont Work.

10 Best Posts of 2010

Buzz Marketing for Technology

LinkedIn Search Optimization (LSO) Critical for B2B Marketers – Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Share this on Linkedin. Whether you’re on the Facebook  home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  We hope you agree! Tweet This! Share this on Facebook. Digg this!