| | | Buyerology | |  Linkedin | 7 articles |
| Page 1 of 1 | Previous | Next | BUYEROLOGY MAY 18, 2011  Social Buyerology: Understanding Buyers in the Social Age The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook. Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age. Why do some work and others do not remain a puzzle. | BUYEROLOGY JULY 24, 2011  The New Social Buyer Ecosystem As for some of the social networks, like LinkedIn , you can connect with people who can help you out. The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily. Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. | | | | | |
| BUYEROLOGY MARCH 23, 2011  Are Sales Pitches Dead in the New Buyer Experience Economy? I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter. Image by TheeErin via Flickr. The good old days, for some sales and marketing people, were the days huddling up for the big presentation. All bent on creating the slide deck of all slide decks to wow the prospect. | BUYEROLOGY MAY 22, 2011  The Research Methods of Social Buyerology Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community. Whether the LinkedIn IPO impact is short lived or creates yet unforeseen outcomes, buyers have been impacted and will continue to be so by the advent of social technologies and social connection. buyerpersonainsights.com). | BUYEROLOGY MAY 1, 2011  Plan for the Social Buyer Before It’s Too Late For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010). Image via Wikipedia. To say things are changing is an understatement. What is happening? What do I mean? Related articles. | BUYEROLOGY JUNE 1, 2011  Social Buyerology: Listening to the Social Buyer While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers. Image via Wikipedia. This is the third installment of my reflection on Social Buyerology. | | | | | | | |
| -
BUYEROLOGY | FRIDAY, MAY 13, 2011  Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior
Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month. The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases. The annual report is aimed at surveying the changing B2B buyer behavior. What was the King of Influence in this survey? MORE >>
| |
