Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. What’s Wrong with the Role Marketers Play on LinkedIn Now…. You can’t!
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?
Why aren’t you already cross-posting on LinkedIn?
MARCH 10, 2015
Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially 6,099 built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse. The LinkedIn Publishing Platform is Easy to Use.
Remember LinkedIn for social media marketing
APRIL 15, 2014
LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago. Download the LinkedIn App. Check Your LinkedIn Inbox.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
Influencer Marketing Public Relations Social Media/PR A/B testing Advertising Digital marketing Facebook Google Google AdWords Hootsuite instagram linkedin marketing Online advertising pay-per-click pinterest public relations Search engine optimization social media social media marketing twitterAsk for too much money (to make ’em go away, though they often pay). Payola, baby!
Earned media influencer marketing demands your awesome
JUNE 21, 2016
It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Well, you can.
B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
MAY 8, 2014
LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn. Take advantage of LinkedIn’s new LinkedIn Showcase Pages.
Make the most of your social media fans
JUNE 27, 2016
According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Market Research Social Media Marketing Ajay Gupta data append database marketing Facebook linkedin Politico reverse append reverse data append social media marketing Stiritsta twitter Wall Street JournalBut here’s a new development. Market research.
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.
The state of the blogger outreach union ten years on
MARCH 8, 2016
While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Facebook Google Google Calendar ios linkedin twitter YouTubeBlogging Isn’t Cool. Blogging is Hard.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
To be honest, Mr. Agrillo is doing an excellent job with one of his 9Round properties, 9Round NoVa AKA @9rndcourthouse — but that’s only one and he owns 4 of them; he should be running 4 distinct social media LinkedIn , Google+ , and Twitter properties. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical.
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?
Build a page and profile for absolutely everything
MARCH 1, 2016
In addition to your branded pages, you all need to get off your duffs, get off of your LinkedIn -only high-horses, and make sure you start messaging about your brand and your gym and your raison d’etre on your own personal profiles and pages as well. Bally Total Fitness Bernie Sanders Facebook Google instagram linkedin location-based marketing Promoted Tweets twittermiles away.
Evangelizing a Content Marketing Program
than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Remember, don’t call for three days but be sure to call on day four!
10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
APRIL 24, 2013
LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. 1. Image via CrunchBase.
Tools I use to amplify social campaigns
JUNE 30, 2015
When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results. Why would I want to be on Twitter? Sound familiar?
Definitive Guide to Planning a New Content Initiative
LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.
Launching your social campaign with guns blazing!
APRIL 26, 2016
The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k
What is Social Media Marketing?
DECEMBER 2, 2014
For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),
The best automagical Twitter following tools for your business
AUGUST 18, 2015
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. More on that later. ManageFlitter. Team Members 1.
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Crosspost your tweets with hashtag#in to LinkedIn. Any questions?
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
Internet marketing abhors a closed door so open a window
JUNE 2, 2015
Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
You can also queue up lots of content that you can then share over all of your social platforms, including Facebook, LinkedIn , Twitter, and Google+ as well as Facebook Pages, LinkedIn Company Pages, and Google+ Pages (and maybe even LinkedIn and other Groups, maybe?). Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter Circloscope.
How to be a Google+ success
JULY 8, 2014
It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Ochman Facebook Google Google Plus linkedin Meta Network Reddit Search engine optimization Second Life twitter If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! Definitely FB.
You can only win search by winning social
MAY 5, 2015
Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Social Media Engagement is Not Just Dropping Links.
Staffing and Launching Your Content Marketing Program
on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. think you should start with Medium and Linkedin. Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive. Do it!
Don’t make it so difficult to get directly in touch with you
MAY 26, 2015
When I say email and inbox, I am also including your @replies on Twitter, your LinkedIn inbox and comments, your Facebook Messenger messages and notifications, and any message you receive through Twitter, Google+, Pinterest, reddit, and on message boards and forums. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales. Bringing It Home.
3 Top Social Automation Tools
OCTOBER 7, 2014
” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite. SocialOomph.
My assistant is a robot
SEPTEMBER 15, 2015
To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. Marcus Facebook Google linkedin twitterThen, if I need to move things around, I’ll make that request early, fire and forget. Like this post?
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
Could LinkedIn Destroy Facebook?
OCTOBER 10, 2012
LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. If I need someone’s email, I visit his or her LinkedIn profile. LinkedIn got less attention. LinkedIn Today. Endorsements.