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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

CMOs fail to go beyond brand awareness on LinkedIn

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Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Or take advantage of our LinkedIn training and coaching programs. Have a great day.”

How most Social Media experts are wrong about LinkedIn

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I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Go beyond brand awareness & drive revenue with LinkedIn

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This webinar featuring LinkedIn expert Kristina Jaramillo gives  LinkedIn  strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. The post Go beyond brand awareness & drive revenue with LinkedIn appeared first on Biznology.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

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While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. Waiting for class. My Personal Digital PR Philosophy. Find people where they live (and meet them there even if it’s a forum or message board ).

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

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LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn. Take advantage of LinkedIn’s new LinkedIn Showcase Pages.

Influencer outreach is more PR than marketing or advertising

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Influencer Marketing Public Relations Social Media/PR A/B testing Advertising Digital marketing Facebook Google Google AdWords Hootsuite instagram linkedin marketing Online advertising pay-per-click pinterest public relations Search engine optimization social media social media marketing twitterAsk for too much money (to make ’em go away, though they often pay). Payola, baby!

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

If you post it will they come?

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across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. Now it’s your term.

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Visitors hate online ghost towns more than spammy auto posts

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Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. The biggest reason why this happens is never because anyone’s too busy. Know why I know this?

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10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

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LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. 1. Image via CrunchBase.

The state of the blogger outreach union ten years on

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While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the  LinkedIn Publishing Platform. Facebook Google Google Calendar ios linkedin twitter YouTubeBlogging Isn’t Cool. Blogging is Hard.

Build a page and profile for absolutely everything

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In addition to your branded pages, you all need to get off your duffs, get off of your LinkedIn -only high-horses, and make sure you start messaging about your brand and your gym and your raison d’etre on your own personal profiles and pages as well. Bally Total Fitness Bernie Sanders Facebook Google instagram linkedin location-based marketing Promoted Tweets twittermiles away.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Five often-overlooked reasons senior executives should use social media

Biznology

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results. Why would I want to be on Twitter? Sound familiar?

What is Social Media Marketing?

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For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

Why 9Round should be using SOCi for social media management

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To be honest, Mr. Agrillo is doing an excellent job with one of his 9Round properties, 9Round NoVa AKA @9rndcourthouse — but that’s only one and he owns 4 of them; he should be running 4 distinct social media   LinkedIn , Google+ , and Twitter properties. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical.

Janet Thaeler & Maryanne Conlin on Influencer Marketing

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Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Blog2Social connects to Facebook, Twitter, Google+, LinkedIn, Xing, Tumblr, Storify, Pinterest, Flickr and Diigo. Indeed!

Tools I use to amplify social campaigns

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When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.

Earned media influencer marketing demands your awesome

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It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. Earned media influencer marketing is time-consuming. Well, you can.

My Top-5 Most Compelling Apps

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You can also queue up lots of content that you can then share over all of your social platforms, including Facebook, LinkedIn , Twitter, and Google+ as well as Facebook Pages, LinkedIn Company Pages, and Google+ Pages (and maybe even LinkedIn and other Groups, maybe?). Web Applications Circloscope Facebook Facebook Page FullContact Google linkedin twitter Circloscope.

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Remember to market to your own influencer network

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So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn. I really love influencer marketing.

How to be a Google+ success

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It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Ochman Facebook Google Google Plus linkedin Meta Network Reddit Search engine optimization Second Life twitter If you want to succeed, you need to forget about your friends and your family. Leave them behind. Goodbye ! Definitely FB.

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Influencer marketing should not be about collecting influencers

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LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Remember, don’t call for three days but be sure to call on day four!

The best automagical Twitter following tools for your business

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Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns. More on that later. ManageFlitter. Team Members 1.

IF you haven’t THEN you should use IFTTT for social

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IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Crosspost your tweets with hashtag#in to LinkedIn. Any questions?

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Make the most of your social media fans

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According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Market Research Social Media Marketing Ajay Gupta data append database marketing Facebook linkedin Politico reverse append reverse data append social media marketing Stiritsta twitter Wall Street JournalBut here’s a new development. Market research.

Internet marketing abhors a closed door so open a window

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Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).

What’s new in content marketing?

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According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Content Marketing Digital Marketing Search and Content Marketing Amazon Associates Automated Content brand awareness Cisco Content marketing Curata Google AdSense influencer Knowledge Graph lead generation linkedin market educationAutomated Content. Niche Content.

You can only win search by winning social

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Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Social Media Engagement is Not Just Dropping Links.

3 Top Social Automation Tools

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” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite. SocialOomph.

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The dashboard has finally been perfected

Biznology

LinkedIn. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. But that’s not enough. And then there’s Cyfe. Remember Yahoo! Alexa.

Search isn’t about search anymore, it’s about social

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LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. think you should start with Medium and Linkedin. Search will never be the same as it was as recently as a few years ago. Instead of only producing one very expensive. Do it!

Launching your social campaign with guns blazing!

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The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k

Don’t make it so difficult to get directly in touch with you

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When I say email and inbox, I am also including your @replies on Twitter, your LinkedIn inbox and comments, your Facebook Messenger messages and notifications, and any message you receive through Twitter, Google+, Pinterest, reddit, and on message boards and forums. What I’m On About. Half of what I do on a daily basis is influencer outreach. The other half is sales. Bringing It Home.

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My assistant is a robot

Biznology

To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. Marcus Facebook Google linkedin twitterThen, if I need to move things around, I’ll make that request early, fire and forget. Like this post?

Register a domain name for every event on your calendar

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Internet Marketing Social Media Marketing Academy Award Academy of Motion Picture Arts and Sciences Albany Application programming interface Bashar al-Assad Blog Talk Radio Buried treasure Facebook Go Daddy Google Google Analytics Google Search International Talk Like a Pirate Day linkedin Oregon Search engine optimization social media marketing Talk radio twitter Uniform Resource Locator

Enterprise gamification is a spoon full of sugar

Biznology

Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions. In a most delightful way” — Mary Poppins.

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